elf has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
“We make quality products at get-real prices. Because we know beauty. Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. 100% vegan and cruelty-free, worldwide. Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.”
elf is not owned by any parent company that tests on animals.
No, elf is not sold in mainland China.
Yes, elf is certified by Peta.
elf is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
ELF is 100% vegan! This means that none of ELF’s products contain animal-derived ingredients.
Since 2016, all of their makeup brushes are also 100% vegan and made from synthetic fibers. Some of their older makeup brushes were made from animal hair, but any brushes purchased right now from their official website no longer contain animal hair.
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