Pixi has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
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“Created over 20 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant “just had a good night’s sleep” look.
Pixi’s mission is the same now as it was on the first day the Pixi boutique opened: simply to bring out the natural beauty in everyone – to look like you, your best you.”
Pixi is not owned by any parent company that tests on animals.
No, Pixi is not sold where animal testing is required by law.
No, Pixi is not certified by any organizations.
Pixi is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Although Pixi is not 100% vegan, they do offer a selection of vegan-friendly products. The following products are vegan and contain no animal-derived ingredients:
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