Updated: Jul 26, 2026

The following list consists of companies that are not cruelty-free. Its main source is PETA, and we’ve supplemented it with our own research. These brands engage in animal testing OR fund animal testing in some capacity, the most common example being by testing on animals where the law requires it. Also note that some of the brands listed here misleadingly label themselves as “cruelty-free”, a term that is not regulated.

Big Corporations Who Test On Animals

Most of these brands are owned by a few giant corporations: L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Henkel.

These companies own the majority of the brands we commonly find in most retailer stores and drugstores, and they’re making no real efforts to change their unethical policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Too Faced and Becca (now owned by Estee Lauder but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.

Looking for cruelty-free brands?

For a list of cruelty-free brands, visit our list of 350+ vetted cruelty-free brands.

List of Brands That Test on Animals

Product Type

Price Range

#
3CE

Makeup

Skincare

Makeup Skincare
3M

Household

Household
A
Acqua Di Parma

Fragrance

Fragrance
Air Wick

Household

Household
Algenist

Skincare

Sunscreen

Skincare Sunscreen
Almay

Makeup

Makeup
Always

Period Products

Period Products
American Crew

Body Care

Fragrance

Skincare

Hair Care

For Men

Hair Removal

Body Care Fragrance Skincare Hair Care For Men Hair Removal
AmorePacific

Makeup

Sunscreen

For Men

Skincare

Makeup Sunscreen For Men Skincare
Amway

Body Care

Household

Supplements

Fragrance

Hair Care

Makeup

Skincare

Body Care Household Supplements Fragrance Hair Care Makeup Skincare
Anna Sui

Fragrance

Hair Care

Makeup

Nail Polish

Skincare

Fragrance Hair Care Makeup Nail Polish Skincare
Aprilskin

Skincare

Skincare
Aquafresh

Oral Care

Oral Care
Aquaphor

Body Care

Baby

Skincare

Body Care Baby Skincare
Aramis

Fragrance

Skincare

For Men

Fragrance Skincare For Men
Arm & Hammer

Body Care

Oral Care

Pet Care

Cleaning

Body Care Oral Care Pet Care Cleaning
Armani Beauty

Fragrance

For Men

Makeup

Skincare

Fragrance For Men Makeup Skincare
Atelier Cologne

Fragrance

Fragrance
Aveeno

Body Care

Sunscreen

Baby

Hair Care

Skincare

Body Care Sunscreen Baby Hair Care Skincare
Avene

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Axe

Body Care

Hair Care

For Men

Deodorant

Fragrance

Body Care Hair Care For Men Deodorant Fragrance
B
Bain de Soleil

Skincare

Sunscreen

Skincare Sunscreen
Balenciaga

Fragrance

Fragrance
Banana Boat

Sunscreen

Sunscreen
Banila Co

Makeup

Skincare

Makeup Skincare
Bath & Body Works

Body Care

Fragrance

Candles

+ See Shops
Body Care Fragrance Candles
Batiste

Hair Care

Hair Care
Bed Head

Hair Care

For Men

Hair Care For Men
Belif

Skincare

Skincare
Benefit

Makeup

Skincare

Makeup Skincare
Bic

Hair Removal

Hair Removal
Bioderma

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Bioeffect

Skincare

Skincare
Biologique Recherche

Body Care

Hair Care

Skincare

Body Care Hair Care Skincare
Biore

Skincare

Sunscreen

Skincare Sunscreen
Biotene

Oral Care

Oral Care
Biotherm

Body Care

Skincare

For Men

Body Care Skincare For Men
Blistex

Skincare

Skincare
Bobbi Brown

Makeup

Skincare

Makeup Skincare
Borghese

Makeup

Body Care

Skincare

Makeup Body Care Skincare
Bounce

Laundry

Laundry
Bounty

Cleaning

Cleaning
Bourjois

Makeup

Fragrance

Makeup Fragrance
Breathe Right

Oral Care

Oral Care
Burberry

Fragrance

For Men

Makeup

Fragrance For Men Makeup
BVLGARI

Fragrance

Fragrance
By Terry

Makeup

Fragrance

Skincare

Makeup Fragrance Skincare
Byredo

Fragrance

Candles

Fragrance Candles
C
Cacharel

Fragrance

Fragrance
Calgon

Body Care

Fragrance

Body Care Fragrance
Calvin Klein

Fragrance

Makeup

Fragrance Makeup
Canmake

Body Care

Fragrance

Hair Care

Makeup

Nail Polish

Sunscreen

Body Care Fragrance Hair Care Makeup Nail Polish Sunscreen
Carefree

Period Products

Period Products
Caress

Body Care

Body Care
Carolina Herrera

Fragrance

Makeup

Fragrance Makeup
Caudalie

Body Care

Sunscreen

Fake Tan

Skincare

Body Care Sunscreen Fake Tan Skincare
CeraVe

Body Care

Hair Care

Sunscreen

Skincare

Body Care Hair Care Sunscreen Skincare
Cetaphil

Body Care

Baby

Skincare

Sunscreen

+ See Shops
Body Care Baby Skincare Sunscreen
Chanel

Body Care

Nail Polish

Fragrance

Makeup

Skincare

Body Care Nail Polish Fragrance Makeup Skincare
Chapstick

Body Care

Sunscreen

Skincare

Body Care Sunscreen Skincare
Chloe

Fragrance

Fragrance
Christina Aguilera

Fragrance

Fragrance
Clairol

Hair Care

Hair Dye

Hair Care Hair Dye
Clarins

Body Care

Fake Tan

For Men

Makeup

Skincare

Sunscreen

Body Care Fake Tan For Men Makeup Skincare Sunscreen
Clarisonic

Skincare

Skincare
Cle de Peau

Makeup

Sunscreen

Skincare

Makeup Sunscreen Skincare
Clean & Clear

Skincare

Skincare
Clear

Hair Care

Hair Care
Clearasil

Skincare

Skincare
Clinique

Makeup

Skincare

Makeup Skincare
Clorox

Cleaning

Laundry

Cleaning Laundry
CND

Body Care

Skincare

Nail Polish

Body Care Skincare Nail Polish
Colgate

Oral Care

Oral Care
Comet

Cleaning

Cleaning
Coppertone

Body Care

Baby

Sunscreen

Body Care Baby Sunscreen
Coty

Body Care

Hair Care

Fragrance

Makeup

Skincare

Body Care Hair Care Fragrance Makeup Skincare
Crabtree & Evelyn

Body Care

Hair Removal

Tools & Accessories

Candles

Fragrance

Hair Care

Skincare

Body Care Hair Removal Tools & Accessories Candles Fragrance Hair Care Skincare
Crest

Oral Care

Oral Care
Curel

Body Care

Skincare

Body Care Skincare
D
D’Alba

Body Care

For Men

Fragrance

Hair Care

Makeup

Skincare

Sunscreen

+ See Shops
Body Care For Men Fragrance Hair Care Makeup Skincare Sunscreen
Davidoff

Fragrance

For Men

Fragrance For Men
Dawn

Cleaning

Cleaning
Decléor

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen
Degree

Body Care

Deodorant

Body Care Deodorant
Demeter

Body Care

Fragrance

Candles

Body Care Fragrance Candles
DHC

Body Care

Hair Care

Makeup

Skincare

Body Care Hair Care Makeup Skincare
Diesel

Fragrance

Fragrance
Differin

Skincare

Skincare
Dior

Fragrance

Makeup

Skincare

Fragrance Makeup Skincare
Dolce & Gabbana

Fragrance

Skincare

For Men

Makeup

Fragrance Skincare For Men Makeup
Donna Karan

Fragrance

Fragrance
Downy

Laundry

Laundry
Dr. Althea

Makeup

Skincare

Sunscreen

Makeup Skincare Sunscreen
Dr. Brandt

Body Care

Skincare

Sunscreen

Body Care Skincare Sunscreen

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (756) - Hide Comments (756)
  • ira says:

    I was searching about brands that test on animals to avoid them. this is helpful, thanks for sharing

  • Reena says:

    Thank you for this. I am writing a school argument about why animal testing is bad and this helped a lot.

  • Sally Jones says:

    Thank you for making this list I had no idea and never using any of these products again!

  • Daniela says:

    Hi!
    I’m a former lawyer working in compliance, based in Europe, and I’m curious to know how cosmetics brands usually answer your question about being sure that their suppliers do not test on animals.

    I know that the EU legislation requires animal testing for any chemical substance that gets produced or imported into the EU over a certain amount. The tests are for environmental and workers’ safety assessments.

    The EU ban on cosmetic testing only applies to safety declaration (for cosmetic use), not chemical regulation compliance.

    This means that any new-ish cosmetic ingredient is still required to get tested, except for well-known substances that require no additional data (i.e., vitamin C).

    I’m curious if brands address this issue because some companies in your cruelty-free list definitely use recently developed cosmetic ingredients, and it sounds strange that these new molecules do not get a safety assessment.

  • Eliza Kelley says:

    This is disgusting how could do many brands do this and popular ones too even cleaning products

  • HARPER OAKES says:

    I thought wet n wild tested on animals

  • Tabitha says:

    Hello,

    Thank you for sharing this. I used to buy their products thinking they were effective and the only option. The more research and shopping I do, the more I realize there are MANY MANY AMAZING brands out there that do not subject innocent and helpless animals to the torture of animal testing, and are just as effective, if not better. It doesn’t take a genius to figure that out. Watching videos of rabbits being restrained while a lab worker drops poison into their eyes is horrifying and enough to make you angry and sick. Spend your money wisely and choose cruelty free!

  • Mercè says:

    Thank you very much for your efforts and kind information. For me it’s not easy to give up sun protects (I don’t like minerals) as brands as Vichy or La Roche Posay…

  • carson says:

    Can you make a printable list of this as well, so when I’m shopping I can have a PDF or a printed version with me, please

  • Kelly Schmidt-Wanzer says:

    I am shocked by the amount of products, I use, that are tested on animals!! I am discussed! I will work hard at products that are animal cruelty free! Thank you for this list!!

  • Nancy Sanders says:

    My heart is broken???????? I own so many of these products. I can’t use them. I WONT USE THEM! I can’t give them away. So….now what? I’m not even comfortable donating these products! Smh ????????‍♀️ do you happen to know if L’Oréal is “in the process “ of going cruelty free, and stop selling in China? Those greedy bastards! Thank you for reading my pathetic rant ????????????

    Sincerely,
    Nancy

  • Denise says:

    Thank you for compiling these lists and helping us all be better consumers.

  • Sarah Miller says:

    Thanks for all the research you do so we don’t have to. I’m so grossed out by all the brands I didn’t realize would be on here. I have some serious research to do myself to find replacements for what I was using before. Keep up the amazing work! ❤️

  • Becky says:

    this website was really helpful and i cant beleive how sad it is that so many brands still test on animals

  • Colette says:

    Thank u!

  • Liz Bullock says:

    Dear Cruelty Free Kitty,
    Hi. My wide eyed Vegan stare just got a little more dazed. So, today I’m ditching my…
    Arm & Hammer detergent
    Downy fabric softener
    Bounce dryer sheets
    and Colgate toothpaste
    So sad. I’m fragrance & chemical sensitive. And broke. But, nothing is worth torturing animals.
    Whatever discomforts my journey takes me on, It’s nothing compared to an animal alone in a sterile cage with no friends or toys or grass to play on…while the evil scientist makes them violently ill. No, I won’t miss my former brands.
    Also, I’ve tried Blueland surface cleaners, but they weren’t effective for me. Also sheets laundry detergent, also didn’t like.
    But, Method surface cleaner & glass cleaner are very effective, great light natural scent, leaping bunny certified, and safe to use around pets and kids. Also, affordable economy size refill, and, much less expensive in certain stores. So, maybe I’ll try their laundry soap.
    It’s really not that difficult. Once we realize that we’ve been tricked into paying for cruelty. Success is always the best revenge!
    Luv ya Kitty Kitty!
    Best always, Liz
    ZERODESTRUCTION

  • Louie Harvey says:

    Hello

    I am an art student who is currently working on an art project around banning animal testing and saving animals. Is there any way I could set up an interview or speak to someone such as a manager or higher up in the company asking a few questions in order to help with my project? This would extremely help to aid my project and would mean a lot!

    Many thanks
    Louie Harvey

  • Pamela Fernandes says:

    Thank you for all your hard work ????

  • Pamela Fernandes says:

    Thank you 1????

  • tiki mushroom says:

    Thank you for sharing this information we really appreciate it! We are big fans, we follow you on tiktok and pinterest!

  • D Coughlin says:

    I am sick at this list.
    I am slowly leaving those on the list.
    Thanks for your help!

  • Pari says:

    Thanks. I keep checking back. This is insanely cruel. I used to only shop luxury make up but they are not getting a dime from me now. Why do they insist on torturing animals! They should torture themselves!! This is so cruel. Why would anyone shop from them when there is literally bloodless beauty out there! Insane. Thanks for spreading awareness.

  • Jan says:

    I hate cruelty to innocent animals, if they want to do testing, then they should do it on themselves.

  • Maria Eugenia says:

    Thank you very much for the information. I don’t see Loreal, isn’t he testing anymore? Thanks a lot

  • Charlotte says:

    I’m so upset there are so many. I’m glad I haven’t bought that many of these as I am Australian I really want this to stop.

  • Andi says:

    Wow This just upsets Me. What a crazy world we have animals should not be treated this way this is this is not OK

  • Daniela says:

    Bath and body works says they are cruelty free though 🙁

  • Aleta Dowell says:

    Why does it say Cruelty Free Kitty?? When it is THE OPPOSITE!!!! ????

    • Teresa says:

      This is showing the products that are NOT cruelty free. They also have a list of products that ARE cruelty free. Please go read from the beginning

  • Deborah Sigmin says:

    I will not be buying any of these products that test on animals. If you can abuse a live animal for your gain to make money on your product then you are a heartless company with no remorse.

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