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Chanel is NOT cruelty-free.

This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.


At a Glance

Finished products tested on animals Yes, where required by law
Ingredients tested on animals Yes, if there are not alternatives
Suppliers test on animals Yes
Third party animal testing Yes, where required by law
Sold in mainland China Yes

Chanel's Official Animal Testing Policy

“Chanel does not use animals for product testing.

Product testing on animals may be carried out by ingredient suppliers in the case of some raw materials (that are used in other industries as well as the cosmetics industry), but only when there are no other, so-called alternative, substitute methods available that could guarantee consumer safety.

This is why the prohibitions listed in the European Cosmetics Directive are planned to come into force in 2013 at the very latest, the date on which suppliers will have to stop such tests.

This prohibition will therefore become effective gradually as ECVAM, the European Centre for the Validation of Alternative Methods, validates alternative methods to replace testing on animals.

We are, of course, in favour of these measures, and are, moreover, very involved within the perfume and cosmetics industry in financing major research projects that examine alternative testing methods to replace testing on animals.”

Why We Classify Brands Like Chanel As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

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