Chanel is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Chanel does not use animals for product testing.
Product testing on animals may be carried out by ingredient suppliers in
the case of some raw materials (that are used in other industries as
well as the cosmetics industry), but only when there are no other,
so-called alternative , substitute methods available that could
guarantee consumer safety.
This is why the prohibitions listed in the European Cosmetics
Directive are planned to come into force in 2013 at the very latest, the
date on which suppliers will have to stop such tests.
This prohibition will therefore become effective gradually as ECVAM, the
European Centre for the Validation of Alternative Methods, validates
alternative methods to replace testing on animals.
We are, of course, in favour of these measures, and are, moreover, very
involved within the perfume and cosmetics industry in financing major
research projects that examine alternative testing methods to replace
testing on animals.