Bath & Body Works is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
“Bath & Body Works policy prohibits the testing of our branded products, formulations and ingredients on animals except in rare cases when required by government regulations. Through our involvement in the Institute for In Vitro Sciences, we are supporting research to develop alternative non-animal methods which we believe will ultimately result in the elimination of animal testing worldwide.”
2019 UPDATE: Bath & Body Works recently updated their animal testing policy. They now state:
“Bath & Body Works does not test any of our branded products, formulations or ingredients on animals. Period. The brand is expecting to pilot selling products in China during the summer of 2019. Any personal care products sold in China will be produced in China, which eliminates the Chinese government’s requirement for animal testing as that only applies to imported personal care products.”
Unfortunately, this does not mean that Bath & Body Works is a cruelty-free company. As of 2019, although brands can bypass pre-market animal testing in China, they’re not exempt from potential post-market animal testing. Because of the risk of animal testing involved, we can’t confidently conclude that this brand is cruelty-free.