Is Avene Cruelty-Free?

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Is Avene Cruelty-Free?

Avene is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals

    Yes, where required by law

  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing

    Yes, where required by law

  • Sold where animal testing is required by law


Official Animal Testing Policy:

“The European cosmetic legislation (directive 76/768/CEE amended the 1th March 2003) requires manufacturers to use alternatives methods to test new raw cosmetic material and finished products.

In compliance with this directive, we stopped tests on animals many years ago.

In practice, to test our products to ensure that they meet our high quality and safety standards, we use existing data concerning the safety of the specific ingredients used in the products. The tolerance of our finished products is then verified by tests on healthy volunteers.

Finally, we carry out physico-chemical and bacteriological tests to verify the identity on each batch of raw material delivered to our factories. This ensures the purity and quality of the ingredients entering our formulas.

These types of tests are also carried out on each batch of finished products to guarantee the safety and quality of each and every product.

We do sell our products in China and tests demanded by the local regulations are performed by officially homologated laboratories. Some of those tests are done on animals, what we do not approve, although we cannot avoid them.

Cosmetics Europe, together with other international associations of cosmetics industries is pursuing a dialogue with the Chinese authorities in order to put an end to these requirements. Eau Thermale Avène Laboratories, as member of Cosmetics Europe, do support every action aiming at convincing the Chinese Authorities to remove these tests on animals and to adopt alternative methods, like in Europe. We are convinced that things will progress through a common work with the Chinese authorities.”

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The Truth About Avene's Animal Testing Policy

Avene claims to be in compliance with the EU animal testing ban. First, it’s true that all EU cosmetics brands must comply to these laws. However, this alone doesn’t mean that the company is truly cruelty-free. Some ingredients may still be tested on animals, and finished products may still be tested on animals outside of the EU.

Although Avene as a company do not test their finished products on animals, they nevertheless pay others to test their products on animals “where required by law”. This means that Avene is not cruelty-free.

When companies claim that they test on animals “where required by law”, it typically means that they sell their products in mainland China, where cosmetics are legally required to be tested on animals.

To learn more about animal testing laws in China, click here.


Is Avene owned by a parent company that tests on animals?

Avene is not owned by a parent company that tests on animals.

Is Avene sold where animal testing is required by law?

Yes, Avene is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.

Is Avene certified cruelty-free by any organizations?

No, Avene is not certified by any organizations.

Is Avene vegan?

Avene might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like Avene are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

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