“Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

L’Oréal does not carry out any test on animals anywhere in the world, and has been at the forefront of alternative methods for over 30 years.

We are fully compliant with the European Marketing ban on ingredient testing which became law in March 2013.

L’Oréal has led the way in researching alternative testing methods – such as Episkin – which have made the ban on ingredient testing possible.

We opened an Episkin* center in Shanghai in 2014 to produce reconstructed skins in order to develop in vitro safety tests, that are alternative to animals.

L’Oréal is making this technology available to the Chinese authorities.

You can find out more about L’Oréal’s position on animal testing on our website:
https://www.loreal.com/sustainability/l’or%C3%A9al-answers/the-question-of-animal-testing/frequently-asked-questions

L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative methods recognized and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing.

Since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals. For more information: http://bit.ly/2dP0Rnz

In China, the health authorities can decide to conduct animal tests for certain cosmetic products.

Some of our brands that are not present in China have chosen to use a “cruelty-free” logo. Brands present in China cannot carry the “cruelty-free” logo due to the cosmetic regulation in China.”