Suzana Rose

Decléor is NOT cruelty-free.

This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

Decléor is owned by L'Oréal, a company that is not cruelty-free.


Decléor's Official Animal Testing Policy

“Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

L’Oréal does not carry out any test on animals anywhere in the world, and has been at the forefront of alternative methods for over 30 years.

We are fully compliant with the European Marketing ban on ingredient testing which became law in March 2013.

L’Oréal has led the way in researching alternative testing methods – such as Episkin – which have made the ban on ingredient testing possible.

We opened an Episkin* center in Shanghai in 2014 to produce reconstructed skins in order to develop in vitro safety tests, that are alternative to animals.

L’Oréal is making this technology available to the Chinese authorities.

You can find out more about L’Oréal’s position on animal testing on our website:’or%C3%A9al-answers/the-question-of-animal-testing/frequently-asked-questions

L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative methods recognized and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing.

Since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals. For more information:

In China, the health authorities can decide to conduct animal tests for certain cosmetic products.

Some of our brands that are not present in China have chosen to use a “cruelty-free” logo. Brands present in China cannot carry the “cruelty-free” logo due to the cosmetic regulation in China.”

Why We Classify Brands Like Decléor As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

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