By Terry

Suzana Rose

By Terry is NOT cruelty-free.

This means that this brand either tests on animals, pays for animal testing, or sells in mainland China. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

By Terry

By Terry's Official Animal Testing Policy

“By Terry don’t test on animals and is against animal testing. Cosmetics Regulation (EC) No 1223/2009 prohibits animal testing on finished products and alternative methods have been set up in order to replace these tests. BY TERRY complies with this regulation as well as all current law texts in the countries where we export.

We recently made the decision as a brand to enter into the China market due to high consumer demand. We do not wish to exclude our loyal Chinese customers from being able to purchase our products.

We are a familial company, not part of a large cosmetic group, and we are working hard to partner with big associations in order to make China change its rules on animal testing.

Ingredients used in BY TERRY formulas are in compliance with the different texts of European legislation, however BY TERRY products are not vegan.”

Why We Classify Brands Like By Terry As “Not Cruelty-Free”

The term “cruelty-free” is unregulated. This means any brand can claim to be cruelty-free without breaking the law, even if they test on animals.

Because of this, we communicate with brands directly to gather information about their full animal testing policy.

Brands who are classified as “not cruelty-free” break one or more of the Cruelty-Free 5:

  • Their company engages in animal testing
  • Their suppliers engage in animal testing
  • They allow third-parties to test on animals on their behalf
  • They test on animals where required by law
  • They knowingly sell cosmetics in stores in mainland China, where animal testing could be performed

A supplier is any company that sells the brand raw materials, ingredients, or finished products. A third-party is an outside company or entity, whether or not it’s hired by the brand.

What’s The Deal With China?

Many beauty brands choose to sell their products in China. It’s important to note that these companies can not be considered cruelty-free.

As of 2020, China still requires most cosmetics to be tested on animals in order to be sold in the country.

As for products which can bypass these mandatory tests, the Chinese authorities may still pull these products from the shelves and have them tested on animals. Although the chance is small, we believe that companies can not be considered “cruelty-free” while taking this risk.

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