List of companies that DO test on animals

The following list consists of companies that DO test on animals.

Its main source is PETA, and I’ve supplemented it with my own research. I’ve organized the brands by category but you’ll notice that most of these brands are owned by a few big corporations.

These corporations are L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Dial/Henkel. These companies all have poor ethics when it comes to animal testing, and are making no efforts to change their policies.

There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.

The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Burt’s Bees (now owned by Clorox but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive). All the brands mentioned on this list, however, do test on animals.

Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy.


To find brands that aren’t tested on animals, please refer to my Guide To Cruelty-Free Makeup Brands (link opens in a new window).

  • Almay
  • Artistry (Amway)
  • Avon
  • Benefit
  • Bobbi Brown
  • Borghese
  • Burberry
  • Calvin Klein
  • Chanel
  • Chapstick
  • Cle de Peau
  • Clinique
  • CoverGirl
  • Demeter
  • Dior
  • Dolce & Gabbana
  • Estee Lauder
  • Flirt
  • Giorgio Armani
  • Givenchy
  • Guerlain
  • Helena Rubinstein
  • L’Oreal
  • Lancôme
  • MAC
  • Make Up For Ever
  • Mary Kay
  • Max Factor
  • Maybelline
  • OPI
  • Prescriptives
  • Rimmel London
  • Revlon
  • Shiseido
  • Shu Uemura
  • Sinful Colors
  • Sephora (brand)
  • Tom Ford
  • Tony Moly
  • Yves Saint Laurent


  • Algenist
  • Ambi
  • American Beauty
  • Aveeno
  • Avene
  • Avon
  • Bain de Soleil
  • Bioderma
  • Biotherm
  • Bliss
  • Boscia
  • Caudalie
  • Cetaphil
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clearasil
  • Coppertone
  • DDF
  • DHC
  • Dermablend
  • Dr. Brandt
  • Dr. Jart
  • EOS
  • Eucerin
  • Fresh
  • Garnier
  • Gatineau
  • Glamglow
  • Good Skin Labs
  • Grassroots
  • Jurlique
  • Kiehl’s
  • L’Occitane
  • La Mer
  • La Roche Posay
  • Lab Series for Men
  • Lubriderm
  • Mederma
  • Neutrogena
  • Nivea
  • Noxzema
  • Nu Skin International
  • Nuxe
  • Ojon
  • Olay
  • Origins
  • Oriflame
  • Osiao
  • Peter Thomas Roth
  • Piz Buin
  • Ponds
  • ROC
  • Rembrandt
  • Simple
  • SK-II
  • Skin ID
  • St. Ives
  • Vaseline
  • Vichy
  • Walgreens
  • Yves Rocher

Hair Products

  • Alberto V05
  • Aussie
  • Bumble and Bumble
  • Clairol
  • Fekkai
  • Got2b
  • Head & Shoulders
  • Herbal Essences
  • Hoyu
  • Joico
  • John Frieda
  • Just for Men
  • Kao USA
  • Kerastase
  • Matrix Essentials
  • Mizani
  • Natural Instincts
  • Nexxus
  • Nice ‘n Easy
  • Pantene
  • Physique
  • Redken
  • Rogaine
  • Schwarzkopf
  • Sebastian Professional
  • Soft & Beautiful
  • SoftSheen
  • Suave
  • Sunsilk
  • TRESemmé
  • Vidal Sasson

Soap and Bath

  • Dial
  • Dove
  • H2O Plus
  • Irish Spring
  • Ivory
  • Johnson’s
  • Lux
  • Purpose
  • Shower to Shower
  • Softsoap
  • Wella


  • Acqua Di Parma
  • Aramis
  • Balenciaga
  • Bvlgari
  • Cacharel
  • Christina Aguilera Perfumes
  • Cire Trudon
  • Coach
  • Donna Karan
  • Dunhill Fragrances
  • Elizabeth Arden
  • Escada Fragrances
  • Gucci Fragrances
  • Hugo Boss
  • Jo Malone
  • Lacoste Fragrances
  • Marc Jacobs Fragrances
  • Michael Kors
  • Missoni
  • Odin
  • Ralph Lauren Fragrances
  • Tommy Hilfiger
  • Viktor & Rolf
  • Kenzo

Toothpaste & Oral Care

To find dental care brands that aren’t tested on animals, please read my post HERE (link opens in a new window).

  • Aim
  • Aquafresh
  • Close-up
  • Colgate
  • Crest
  • Listerine
  • Mentadent
  • Pearl Drops
  • Reach
  • Scope
  • Sensodyne
  • Signal


  • Arrid
  • Axe
  • Dry Idea
  • FDS
  • Lady Speed Stick
  • Mitchum Deodorant
  • Old Spice
  • Right Guard
  • Secret
  • Soft & Dri
  • Speed Stick
  • Teen Spirit
  • Ultrabrite

Feminine Hygene

  • Always
  • Carefree
  • Femfresh
  • o.b Tampons
  • Stayfree

Razors and Hair Removal

  • Bic Corporation
  • Braun
  • Gillette Co.
  • Nair
  • Schiek
  • Veet


  • 3M
  • Acuvue
  • Arm & Hammer
  • Band-Aid
  • Hill’s
  • Mead
  • Off
  • Pampers
  • Puffs
  • ReNu
  • Savlon
  • Vaseline
  • Vicks

Pet food

For more information about animal testing in the pet food industry and to find brands that aren’t tested on animals, read my post HERE (this opens in a new window).

  • Blue Buffalo
  • Iams
  • Hill’s Science Diet
  • Pedigree
  • Purina
  • Friskies
  • Natural Balance
  • Whiskas
  • Eukanuba
  • Sheba
  • Bakers Complete
  • Iams
  • K.Y.


  • Air Wick
  • Ajax
  • Armor All
  • Calgon
  • Clorox
  • Dermassage
  • Drano
  • Easy-Off
  • Ever Clean
  • Fabuloso
  • Fantastik
  • Febreze
  • Finish
  • Formula 409
  • Fresh Step
  • Glad
  • Glade
  • Green Works
  • Joy
  • Kaboom
  • Liquid Plumr
  • Lysol
  • Melaleuca
  • Mr. Clean
  • Murphy Oil Soap
  • Nature’s Source
  • Old English
  • Oomph!
  • Oust
  • OxiClean
  • Palmolive
  • Pine-Sol
  • Pledge
  • Raid
  • Renuzit
  • Resolve
  • Rid-X
  • S.O.S.
  • Scoop Away
  • Scrubbing Bubbles
  • Shout
  • Soft Scrub
  • Spray ’N Wash
  • Static Gaurd
  • Sunlight
  • Swiffer
  • Tilex
  • Windex


  • Comfort
  • Downy
  • Purex
  • Suavitel
  • Tide
  • Woolite


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Further Reading

  • Boo to all of these!!! Currently sourcing cleaning products cruelty free so this was really helpful thank you x

    • Samantha Harris

      Astonish are cruelty free and do a fantastic range

    • Allie

      Just use plan old vinegar, dish soap and baking soda. That’s all I use to clean my house, aside from window cleaner. Vinegar is magical and you don’t get all those toxic chemicals. My house felt a million times cleaner when i switched from expensive chemical products.

    • Simone Brennan

      Yes Astonish !! and they are cheap as chips from the 99p store and £1 shops. . . .and M&S for washing liquids, washing up liquids . . . . some people think that makes me loaded to buy such stuff at M&S . . . but when they have offers on, I stock up . . .washing up liquid is about 90p I think . . .

    • tracy

      Nutrimetics are cruelty free cleaning products and lasts a long time goes far.
      and not only that the OLC can even clean your fruit and veg

  • Jessica

    Can you explain what the bold text indicates? Also, when was this list compiled? I am trying to find as up-to-date information as possible. This list is great and I’m hoping it’s recent!! Thanks for all of your research.

    • Suzi

      Hi Jessica! This list is recent and I update it frequently by tweaking it, and it’s a constant work in progress. The bolded brands are simply the most popular ones.

      • Teddi Pappas

        All youhave to do is buy products with the leaping bunny.logo or that says it is vegan until you learm what ingredients to avoid.

      • jade

        mac does test on animals in china as required by law

  • If you can order online, Personna and Preserve are fairly big brands. You might also find them (or other cruelty-free brands) at health stores.

  • Thank you for this – I’m going through all of my products at the moment and it’s very sad that a lot of them in there come under this list, and I had no idea! I’ll be getting rid of them and not buying anymore until they change their policy. Are there any affordable make-up alternatives you would recommend? – Tasha

    • Congrats on making the switch! 🙂 Are you looking for specific product recs? For affordable makeup, I would suggest brands like NYX, Wet’n’Wild, ELF, Hard Candy, Sonia Kashuk. Everything is a bit hit or miss though!

      • No that’s brilliant advice, thanks! 🙂

        • Diana B

          Smashbox and Gosh are cruelty free make up brands as well! But you probably already know that by now.. haha On another note, Sally Hansen doesn’t test their nail polish and other products on animals either!

          • Ripley

            Sally Hansen should test on something given some of their products can lead to cancer

    • Kayla White

      Younique prides itself on being cruelty free & naturally based. Not to mention amazing! Feel free to look around at my website ♡

    • Nicki

      I use SoBio here in France…the products are very good and I think my skin looks good with them. Their prices are really good and I can buy them in my local supermarket

    • Cindy Church

      in addition to stop using these products, we need to write the company – online and an actual letter – and explain exactly why we will not use or promote their product. Also, that we will actively let everyone know how they test on animals.

    • pinkphoenix1111 .

      Also BH cosmetics is great

  • Caconetes

    I was so shocked to see here one of my main brands L’Occitane. I was even thinking in applying for working in one of their shops because I love the brand. I read on their website that they do NOT test on animals, although they do sell on China. They don’t do the testing directly AND they’ve been fighting against that testing. They got some products to be sold in China without testing and they keep working on that, so one day all their products will be cruelty free even in China. I’m in process to become an cruelty free customer, but I think I’ll keep buying from L’Occitane, because I think it’s important that the big companies try to change things in China. If we all avoid to support them, it won’t change much, because in China the problem will continue. I mean Chinese people need stuff too, so the change must come from outside China.

    • I definitely agree with you. And many smaller companies would glady join the Chinese market if they had the funds. I don’t blame the companies that are selling in China but rather the super-outdated law on animal testing there. That’s what has to change.

    • Beth Wilson

      Same I love L’Occitane and I thought they would be free from animal testing due to the fact they are made from natural sources I was really sad to see this on here especially since they said they didn’t test on animals

  • elle

    Hi Decleor shave foam gel is amazing and should be easy to get hold of.

  • I think you mean “have not” made my list, right? Cetaphil is not cruelty-free. Their finished products aren’t tested on animals, but the products are made by a pharmaceutical company that tests on animals.

  • Ronnie

    Thank you for taking the time to make these lists! I’m curious as to how Walgreens ended up on it, but not other drugstores like CVS, Rite Aid, or Target. I’m definitely going to stop buying Walgreens’ Studio 35 products, what’s the status on the others?

    • CVS confirmed that their makeup brand Nuance is cruelty-free, but I have yet to hear a confirmation about their generic brand. I’m going to do some research and come up with a full post about generic store brands. Stay tuned! 🙂

      • I have an app called Cruelty Cutter and I scanned the generic target brand while I was looking for a new body wash and it told me it wasn’t tested on animals, if that helps sway that brand’s case.

      • Also scanned the CVS generic brand while I was there tonight. Not sure if Vegan for either generic brand, but definitely says cruelty free. The last screen shot is the up&up body wash!

  • Anon

    Rimmel london state on their website that they are cruelty free

    • Click and look at their full disclaimer! Not cruelty-free.

  • Meghan

    I’m confused, I’m just wondering how pet food brands can justify what they’re selling without testing it on animals in order to see if it works? I’m just curious as to how this would work. I understand makeup, skincare, etc and how that’s just cruel and unusual punishment, but when it’s meant for animals how are they tested when not on animals? I’m just curious 🙂

  • They have a store in Shanghai!

  • Tammy St Jean

    NYX cosmetics dark circle eraser comes in like 3 or 4 colours from light to dark and it’s the perfect salmon coloured colour corrector.

  • Josephine

    R u sure artistry Amway is not cruelty free? I have searched in free bunny and it doesn’t say so

  • Katariina

    Peta claims Marc Jacobs Beauty is cruelty free, yet you have it in do test -list. Do they sell in China or what? Shame if they do, cause I love the Daisy Edt :/

    Btw, this is a great blog, thank you! 🙂

  • Sadly nope.

  • Julie

    I’m confused about ahava, I thought they didn’t ? Did something change with them?

  • Anna

    Dr. Jart has the cruelty free bunny pic on its products… If they do test on animals, is it legal for them to use the sign? Can we do something about them lying?

    • Is it one of the 3 logos I mention in this post? Anything other than those is not regulated, so there’s nothing that can be done unfortunately.

  • Teddi Pappas

    Good thing there are so many alternatives. Screw all the testing companies, you wom’t get a penny from me!

  • Sue

    Benefit does NOT test on animals. Could you tell me where you got that info from?

    • Unfortunately they do. 🙁 They sell their products in mainland China, where animal testing is required by law.

  • Billie Denise McGhee

    So I didn’t see “Gain” under Laundry. Does that mean they’re free and clear? I see that they’re owned by Proctor & Gambel so I assume they test. Also, thank you for making this super helpful list – I trust your research!

    • Hi Billie, and thanks! If they’re owned by P&G they definitely should be on this list. I’ll look into it.

  • Icequeen81

    sinfull was a surprice, and benefit too, sinfull I know benefit I wanted to try out

    • Unfortunately Benefit chose to sell in China, and they do test on animals there. But not otherwise. :/

      • Icequeen81

        that is sad

  • Nicki

    Glad to have this list…will share it to spread the word.

    I was really happy to see that I don’t use anything from any of these companies…It has been a hard slog to get there and living in France sometimes it is hard to source some products which are cruelty free…but If I can’t find them I do without. Well done for this..thank you very much

    • I’m happy to hear that! I imagine it’s not nearly as easy to find cruelty-free options in French pharmacies. 🙁

      • Lux

        not true! the list id not up to date! it has Fresh as doing animal testing! the only creams I use on my face are from Fresh and I actually spent a lot of time reading the back of the label because i happen to be very allergic and sensitive to some chemicals!
        Selling in China is not the same as assembling the product in US. That shipment has to comply with the Chinese governments rules from formula to package, every country has their own rules. just because its done in China, doesn’t mean its done in US as well.

        • I hate to be the bearer of bad news, but Fresh unfortunately SELLS their products in mainland China, meaning they do have to comply with the animal testing rules.

  • Cindy Church

    That is my younger daughter’s response. I told her to envision whatever the product being dropped or sprayed directly in the poor, immobilized animals eyes or mouth each time she enjoys using the products. Let’s say,, like Clorox or Tilex… Something to think about.

  • Simone Brennan

    You really have to do thorough research – what one regards as an animal-friendly company may indeed have a dark side – of a non-animal-friendly parent company. . . . . If you take a step into Estee Lauder’s website, you will find a huge list of companies under their umbrella . . . . . .Decleor unfortunately has Shiseido as it’s parent company, which is when I stopped using them . . . .Liz Earle has AVON as parent company, although they maintain that they are a ‘stand alone company’ still . . . . . it’s a minefield, tread carefully. . . . .

    • I totally get your point, Simone. I always make sure to point out whenever a brand is owned by a company that isn’t cruelty-free. I believe everyone has to choose for themselves where they draw the line, as this issue isn’t completely black and white. 🙂

  • Debra Robinson

    Majority of these, I would never use. The only ones that surprised me was BIC and Vaseline…Thanks really helpfl

  • steph

    but the EU banned animal testing in any products and even ingredients coming into the EU… technicall french make up should be free of this. are you sure its updated?

    • I get where you’re coming from, but the ban only applies to cosmetics. A lot of these French companies work with pharmaceutical companies that still test on animals.

  • Graeme Smith

    L’Oreal are owned by Unilever,animal testers,wouldn’t touch them….pretty sure they make Stella McCartney’s fragrance as well,another celebrity hypocrite….

    • L’Oreal and Unilever are 2 different companies though.

  • Martina

    Nivea does NOT tests on animals simply because its cosmetic is made in Germany where as many of you might know animal testing is banned by the law

  • Elly

    I always feed my cats Iams. Not any more.

  • Patricia O’donnell

    In this day and age never imagined so many still did this. Can’t computers do this now?

  • Buni

    Thank you so much for this list! So disappointed in many of these brands that I thought were cruelty-free… (especially TRESemme). May I ask where you got the information that Dr. Jart tests on animals? On their site it says that they do not.

    • You’re very welcome and I’m glad it’s helpful! Dr. Jart tests on animals in China, unfortunately.

  • Madeline Lane

    Oh really? Pet food companies test on animals?? No shit Sherlock.

  • They both still test on animals, unfortunately. Some companies will use loopholes and deceptive phrasing.

    • Dan Famechon

      I’m in the middle of a shitfight ATM, bc I know they do & I’m sure my boss is torn but I can’t ignore it & my boss is making it sound like I’ve stores the hornets nest(I prob have!! These big companies don’t like people like me!!) I guess all I can do is stick to my guns & maybe we will lose the contract with them , but people are too conscientious these days & they will find out.

  • Diana B

    Great list! However, I do have a question about OPI. I read that they used to test on animals a long time ago but then stopped several years ago. I also heard that they were bought by a company that DOES test on animals- but they still do NOT test their products on animals. It is the same situation with Body Shop products; the company that owns them tests on animals, but the Body Shop does not. I have switched from OPI and Loreal nail polish to Sally Hansen, and Gosh because they do not test on animals, and because I want to be 100% that any brand I use, is cruelty free. <3

    • OPI is unfortunately sold in China to the best of my knowledge. This is why they’re not cruelty-free in my book. 🙁

  • Gordon Walker

    I will routinely check this list before buying products, thanks for providing it.

  • Anne

    Thanks for this list! Keep sharing and exposing their unethical and immoral businesses!

  • Hey Christina, you’ve read my mind! I’m working on a list of green brands as well as a generic/store brand post. I’m hoping to get both of these published this month. 🙂

  • Jess Barber

    If you “feel bad” why wouldn’t you change? You clearly don’t feel bad.

  • Dupont

    Eucerin and Nivea belong to Beiersdorf they pretend they don’t test on animals, where is he truth ?

  • Makenna

    Sooo helpful!!! Thanks for posting…at first I was just looking for makeup products but it is never bad to have too much information!

    • Thanks, glad you find it helpful! 🙂

  • Shouldn’t Purina be added to the “DOES test on animals”/brands-to-avoid list? They’re owned by Proctor & Gamble which performs animal testing.

  • Regarding “how can you not test food on animals”, the tests are SOMETIMES done in extremely inhumane conditions where the dogs are kept in small cages, poor conditions, and die as a result.

    There’s no real need to test pet food on animals though, as there are alternative methods. Some pet food companies don’t use animal testing at all.

    • Laura Carter

      That is good information thank you. Sadly I’m not surprised about the dogs. :(. I will give my friend your reply. Have a great Sunday!

  • Marta

    Hey Suzi! Your website is great. I wanted to learn about cruelty-free and cruelty-free shopping and you’re helping me a lot. I wanted to ask about brands like Essence, Makeup Revolution and Catrice Cosmetics. Are they cruelty-free?
    Thanks 🙂

    • Yes to Essence and Catrice! I’ll do my best to look into Makeup Revolution. Thanks for all your kind words, I’m so glad to help. 🙂

  • Kaila Neeley Williams

    Can someone please advise why Benefit is on this list? And on the PETA list? I looked them up because I really love their products and this is what it said. “Benefit does not test our products on animals.

    Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products – this was implemented long before the 2013 official ban set by the European Union.

    We are deeply committed to the elimination of animal testing. We’re playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

    We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.”

  • Yves Rocher do not test on animals. From their website:

    “The brand Yves Rocher was committed early in the fight against animal testing. In 1989, the brand decided to be a pioneer in the cosmetic industry to stop animal testing for finished products, and replace them with alternative methods. Keeping this commitment:

    – We do not test on animals, nor our finished products or their ingredients
    – We support research programs on alternative methods to animal testing
    – We do not use raw materials of animal origin, except honey and beeswax

    The fight against animal suffering is and will remain a strong commitment in the Yves Rocher brand.”

  • hannah

    also,, burberry are not cruelty free, makeup brand, i didnt see it on the makeup, so maybe you should add that

  • i like bath and body works

    Why would they test pet food products on animals? I’m not a vegan nor a vegetarian but it’s a little sad and interesting to discover the products that do test on animals. They probably start their pet food business because they love pets and they feel that connection that I do. Oh and they decide to test animals like they don’t care. It’s also astonishing because Blue Buffalo always advertises that their dog didn’t like the chick-peas in their food, so they switched to Blue for real meat. Yes, dogs would prefer real meat then chick-peas, but we would all rather at least you have food then potentially kill animals. Even as a non vegan, it confuses me. It doesn’t go into a puzzle.

  • Shea Moisture is cruelty-free, yes!

  • E Ferrie

    how does blue buffalo test on animals? that’s sick.

  • Giuseppe Gagliardi

    Hi, I ma having serious problems with cruelty free brands, I use a retinol cream for face and one for eyes but tried Oz and Paula’s choice and my skin breaks down (today is like I have been bitten my mosquitoes)…any idea of where to start? I am a guy, cruelty free cosmetics has been the hardest thing since I turned vegan a year ago…thank you girls

    • Tamra Lynn Compton

      Hi. You should truly look into Murad products. They are clinical, effective, affordable and tested on people, not animals.

  • Nancy Merritt

    Or, Mark, we could test on you. I would feel bad…. especially when you writhed in pain, vomited your guts out, or had your vocal cords cut so they couldn’t hear your cries. Now, I’m really not serious, but your reasoning is lazy and selfish. Evil triumphs when good men do nothing, The question is, are you a good man? Do some research and find out what is done to these animals!

  • Maureen St. Pierre

    I thought I was doing quite good until I scrolled down to Vaseline, then Dove soap. Really? I still use them and then, because I am home sick with a cold I looked up Vicks. VICKS – I have been rubbing myself with Vicks all this week. I cannot do that any more. What alternative is there for that. Also so many soaps. For some things there does not seem to be an alternative but I am definitely going to stop using what I have mentioned. Anybody tell me an alternative to Vicks?

  • Fred

    NOT COLGATE! There is at least one error on this list. As a long-term employee who is very familiar with the processes and procedures at the Colgate Palmolive Science and Technology Center, I am absolutely certain and can assure everyone that Colgate does not use animals for product testing.

  • It didn’t decrease! I just need to add the other brands that unfortunately test on animals to this list as well. 🙁

  • thelizzyukz

    This is really helpful. I’m planning to go cruelty free over the next year and this is really going to help to work out which companies to avoid. Unfortunately I can’t go cruelty free right now as I don’t have much money at the moment to get rid of all the products but once I used them up I’ll look for a cruelty free brand to replace them.

  • Mickey

    What are your sources? Several assumed brands that actually are cruelty free.

    • Mickey, you must be thinking of brands that don’t test on animals unless required by law, which I don’t consider to be cruelty-free. Feel free to clarify and I’ll look into it.

  • Mady Powell

    Is anyone aware if Micheal Kors nail polish is vegan and cruelty free?

  • susan

    there are prisons overflowing with murders, rapists & pedophiles… Test on them, not innocent animals. Wouldn’t the testing be more accurate on a human? Test on the death row inmates!

  • Shay

    How, exactly, do some of these companies test on animals? Such as the animal food products: how is the testing cruel? And Pampers and Puffs–diapers and tissue paper? How are those tested in a cruel way?

    I am all for switching. I’m just honestly curious because I don’t understand how tissue papers can be tested in a cruel way…???

  • Diamond Mercades

    Thanks so much really. Your research helped me out a lot. I transitioned to vegan 2 months ago. But it has been a challenge because I am a cosmetologist and a makeup artist so your list of makeup and all of your products that are cruelty free and 100% vegan its just amazing so thank you so much! I didn’t want to just eat plant-based I wanted to totally change my entire life to vegan and hopefully others that I come in contact with so thank you

    • Hi Diamond, thank you so much for your kind words! You’re lovely. Best of luck with your transition!!

  • Gabriela

    Hello! I didn’t see Tom’s of Maine on your list and they are actually owned by Colgate who test on animals. I don’t know if you were informed of this, I wasn’t until literally half an hour ago and I am completely devastated.

    • Hi Gabriela, thanks for your comment!

      Although Tom’s is now owned by a company that tests on animals, the brand itself remained cruelty-free after the change. If you don’t support any brand owned by a company that tests on animals, I realize this doesn’t soften the blow unfortunately. But if it’s of any comfort, Tom’s of Maine is still certified by the Leaping Bunny. I hope you find another brand you love that’s 100% cruelty-free (I can recommend Desert Essence, Alba Botanica, or Jason). Best of luck!

  • Lisa

    I think it’s disgusting that in this day and age that there are that many companies out there still testing on animals – quite frankly I’m shocked, I have now made the switch and I have just ordered my full makeup from BarryM, can you plesae advise of a cruelty free toothpaste and moisturiser? I will be going through all my lotions and potions in the next few weeks and disguarding anything that so much as hints at pain and suffering.

  • Shelby

    Shit! Literally every makeup brand (besides elf), face wash, hair care, and cleaning product I use was on here! I recently decided to try and use less non-cruelty free products but now it looks like I have to find new brands for everything! I’m kind of overwhelmed.

  • Mia

    It’s written on Dr. Jart+ website that they don’t test on animals??

  • Beth Wilson

    Apparently L’Occitane stated that they didn’t test on animals was this list made before they said this or are they lying when they said they didn’t test on them 🙂

    • They test on animals where required by law unfortunately, and they sell their products where the law requires animal testing (China)! This is why they can’t be considered cruelty-free.

      • Beth Wilson

        Oh ok thank you x

      • Beth Wilson

        Oh ok thank you x

  • Antonia Selvey

    So disappointed in myself that I own too many of these brands. I will begin to swap over to cruelty free items as soon as I can!

  • C M Concepcion

    I only saw one of the products on here I use which is not cruelty free. Unfortunately, I don’t think an alternative exists. Sorry, the Mizani line of products has been the only line that works on my hair. If anyone can provide me with a cruelty-free alternative, I’ll be grateful.

  • Heidi

    Blue Buffalo is a high end dog food isn’t it? Can you explain how they use animal testing?

  • Lara

    For whatever reason, the whole link didn’t post. L’Oreal and subsidiaries discontinued animal testing.’oréal-answers/the-question-of-animal-testing

  • slm1100

    Hi, I’ve been researching essential oil companies and finding it very difficult to get straight answers. Have you heard if Young Living or DoTERRA are cruelty free? Thx!

  • Adam

    Hey! I was just wondering shouldn’t Fairy Liquid be on this list? They’re owned by Procter and Gamble so they should be on this bad list 😊

  • Joxaren

    Glamglow is claiming to be cruelty free on their site and have mostly vegan products with exeption of thirstymud. So I’m wondering why they are on the list?
    Are they lying?
    Selling in mainland of china? (which now days have lifted the law of animal testing,YEY progress!!)
    Or is there something else I’m missing?

    Note that Hongkong have different rules than the mainland of China.

    • Yes, China.

      • Joxaren

        But to mainland China or Hongkong? Are they still testing now when the law have altered?

        As you are aware of Lush is selling in Hongkong but are still 100% crueltyfree.

        How can I ask a company as a private person to prove if that are truly crueltyfree or not? Just a follow upp question so i can check some local brands 🙂

        • The law was only altered for local companies selling SOME types of cosmetics, so the law is still 100% unchanged for foreign companies like Glamglow. And they do sell in mainland China unfortunately, not just in Hong Kong where that law doesn’t apply. 🙁

  • Norman sigui

    So are Chanel fragrances not tested on animals?

  • KJ

    You do know that even if the company did not test on animals, at least one (and in most cases almost all) were tested on animals. They wouldn’t be allowed to be sold if they weren’t.

  • Brianna Mae

    PETA just reported that Marc Jacobs has officially gone cruelty free! I am so excited because his lipglosses are amazing!

  • Anonymoose

    L’oreal does not s till test on animals….

  • Margaret Kennedy

    That is a heck of a lot of animals!!!!! In this century it should be outlawed!!

  • Here’s L’Oreals actual animal testing policy:

  • Hi Maria! Oriflame is not cruelty-free, no. They’re sold in mainland China which mandates animal testing.

  • amme

    I never knew this !!! I will now never buy products from these stupid brands ! Wait until the law breaks your brand dumbos!

  • Nada Biers in this page you said sephora is cruelty free and in here it’s not?

    • The Sephora makeup brand is not cruelty-free because it’s not in China. I shop at Sephora for cruelty-free brands mentioned on the list.

  • For anyone who’s curious about L’Oreal’s true animal testing policy, please refer to this post:

  • Filomela

    Although I agree with your general point and think animal testing is cruel and mostly unnecessary, I am a little confused about the pet food. How else would you test pet food? Human food is tested on humans too… Please explain.

    • The issue is the method in which the pet food is “tested”. Animal testing here refers to using lab animals, which are treated extremely poorly. Although lab conditions today are better than they used to be, there are alternatives to using lab animals. The alternative is using “real” pets that go on with their day-to-day lives as opposed to caged lab animals. I hope this explains it a bit better! I did write a lengthly post on the topic. 🙂

      • Filomela

        Thanks for the clarification. 🙂

  • Carole

    I’m confused. Last year Joico was cruelty free. What did change so now they aren’t anymore cruelty free? Thank you

  • Angie Bucu

    I see Miessence is missing from this list ( Miessence are not only free form animal testing they are also certified organic to food grade standards. They offer a beautful range of skin, paersonal, hai and home care as well as superfoods.

  • Woodensignsofautumn Farrell

    Hi, I contacted Coty and Marc Jacobs and they both told me they DO NOT TEST on animals . Coty actually sent me a copy if a legal documents with their entire policy on no animal testing . Please tell me why you have them on the test list? Is there something I’m not asking the two companies the right way? I don’t want to buy from them if they actually test on animals. I can send you the copy of their policy they emailed me if it would help. Thank you for all your hard work!

  • Woodensignsofautumn Farrell

    HI, I wrote you earlier about Marc Jacobs and coty. They promised they didn’t test on animals, but they lied. They were very deceiving . They may not test in animals here in the states , but they sell to China and they do the testing. I will contacting them and telling how disappointing they are and how sneaky they were to a once loyal customer. It makes me sick to know how these companies will lie and twist words to sell a product. Thanks again for all your hard work.

  • Hi Rachel! Many companies word their animal testing policy in deceiving terms. An example would be stating that they’re “against animal testing” or that they “don’t ask others to test on their behalf”. Another common issue is companies stating that they don’t test on animals “except where required by law”, which means they’re not truly cruelty-free.

    • Lora

      Then this should say worldwide list. You could have 2 separate lists. One for worldwide and one for American.

      • Carolyn H

        These are all global companies, and the profits from US sales are not in a separate bubble. If you buy something in the US, other parts of North America like Canada or Mexico, Europe, etc., the profits all go to the one company. So if they sell in China, the profits from something you bought are used by them to pay for the animal testing that allows them to sell in China.

  • Morgan Paige Bentley

    Mary Kay only tests on animals in China because it is required by Law. Mary Kay in the United States does not!

  • Confused. Just looked at Rimmel london and they say they do not test on animals.

  • Cherie, ALL the companies in this list test on animals in some way or another. Please read the fine print and you’ll see that companies like Almay, Revlon, or L’Oreal still test on animals where required by law.

    For anyone interested, please refer to this post about L’Oreal:

  • Hey Kristiina! I just reached out to them. I’ve been wondering about Balmain Hair too!

  • Ellie

    Hi love your blog so much!
    I thought Marc Jacobs has been peta certified cruelty free?

    • Hi Ellie and thank you! You’re correct, but Marc Jacobs still isn’t cruelty-free as they sell fragrance in mainland China. PETA’s list is unfortunately not always accurate.

  • Sarah

    wait but on the Gorgio Armani website it says that they don’t test on animals..?

  • Lora

    Avon was founded as a way to AVOID buying products tested on animals. So for them to all of a sudden be testing on animals is a ridiculous claim. They have it as part of their mission statement “will never test on animals.” So I call B.S. on some of these products.

  • Lora

    Also I don’t understand why we are still testing on animals anywhere in the world when the prison systems are full to bursting with live test specimens.

  • Danielld

    Clorox does not test on almost all their products. Almay has not tested for over 2p years. Benefits cosmetic do not test on animals. Arm and hammer laundry soap is not tested on animals.

  • Girl123456789

    Please share you’re sources as I’ve done many essays and research on multiply of these brands, most of all ARTISTRY , they signed the PETA in 1989 and unless government regulated (yes sometimes the government forces it) they will not test on animals ! I’m ashamed too see someone put down so many names of brands that have signed and followed regulations. Please before you write things do you’re proper research!

    • Hey Girl 🙂 I consider companies that test on animals in China not to be cruelty-free. My main source is in fact PETA, like I mentioned at the top of the post!

      • Annette Hodge

        I wouldn’t trust PETA with anything. They will do whatever it takes, including lieing, to support their facts. And all of those animals they have put to death. PETA should be at the top of NOT cruelty free!

        • Elisha

          You can easily do your own research. Most companies that choose to sell in China (ie agree to animal testing) will have a ‘where required by law’ statement in their website FAQs.

  • Lily

    Amazing blog!!!! I was wondering how you created it 🙂 And I really need to thank you because it is hard to find good information on these things!!! I am doing a group project and we are making a product to stop animal testing. Thanks again!!!!

  • Raven

    How are PET FOODS not supposed to be tested on animals???
    They are given to animals, of course we must test it on animals!!

    • Animal Loving Vegan

      Iams literally cuts their animals open, cuts chunks of out their bodies and leaves them laying on the floor suffering. Get the facts They are owned by proctor and gamble who kill millions of animals every year testing on their garbage products. They are just as evil as L’Oreal, Unilever, SC Johnson, Revlon, Avon, Mary Kay, the list goes on. You cannot call yourself an animal lover and continue purchasing products knowing that animals are brutally tested on them for no reason. You cannot call yourself an animal lover and eat them. That is a fact. Saying you will not stop using a product that you have for years, says a lot about your character. You are the reason these companies that test on animals stay in business. There are so many that sell in China that say they don’t test on animals and it is a lie. Such as Urban Decay, Benefit cosmetics, etc. They test on animals. Soon as I learned I tossed the products in the garbage. They should all be shut down. They are horrible. The things they do to animals is worse than any nightmare you could ever dream up. No product for any reason is worth the death of an animal. The truth is the truth no matter how you want to see it.

  • karen

    Does Votre Vu test on aminals?

  • Megan

    Thank you for your website it is awesome, I have one question for you… could you tell me some product that I can use around my house that are cruelty free to make my house smell good because obviously Air Wick and Glade are not cruelty free so if you can just give me some companies that i could find at Walmart or meijers that would be awesome!

  • Charlie brown

    Nivea does NOT test on animals they’re good

    • Elisha

      You’re incorrect. Nivea is sold in China.

  • Animal Loving Vegan

    By the way, SUNLIGHT IS NOT TESTED ON ANIMALS. They are owned by Huish which is Sun Products. Since the beginning they have never tested any of their products on animals. This message is directly from the company, “Sun Products is committed to health, safety and the protection of the environment. As such, we don’t test our products on animals, nor do we ask others to test our products on animals.” This company owns the following brands, Wisk, Sunlight, Surf, ALL and Snuggle. The products are awesome and the only ones I use. Don’t forget to check out those Snuggle scent boosters !

  • Hi Megan, here’s the post:

    Please give it a quick read and you’ll see what their true animal testing policy is.

  • Stephanie Schonberger

    GlamGlow is cruelty free! Also, the majority of their products are vegan-friendly with the exception of ThirstyMud as it uses Orange Blossom Honey (which is obviously harvested from bees). I’d like to see GlamGlow moved to the cruelty free list.

  • Floppy Ro

    Hi! Thank you very much for this post, i found it really helpful. However, I wanted to ask you why the brand Rimmel London is on the list, since the company claims to be cruelty-free (link: ). If they’re lying, I’ll certainly stop buying their products!

  • S Herman

    “Others, completely independent of L’Oréal and outside the direction or control of L’Oréal, might do animal testing pursuant to their local requirements.” the issue with this statement is that they know full well when they are entering a market that requires this testing by law. No one forced them to sell in China, it’s not a legal requirement to sell in China, so it is 100% their own choice to have thier products tested on animals.

  • Jean

    No excuse? So thousands of people should sit without jobs, just because one department is forced to work on animals? It’s not the companies fault and it’s not just for profits… it’s about job creation, but i doubt someone like you would understand.

    • Sandi

      What a pathetic response. Other types of employment can be found-it is done frequently in today’s workforce. You obviously know nothing about animal testing or available alternatives or perhaps you are too self absorbed and entitled to care about something other than yourself. It is 100% a companies discretion as to whether to test their products or source raw ingredients from suppliers who test. There are other alternatives but it is more attractive to a CEO to add another million or two to his compensation package than to save the life of a beagle or rabbit.

  • Isa

    Hi there so I purchased for the first time ceramidine by Dr jart and it has the cruelty free bunny on the packaging. But it’s on the the not cruelty free list? Is it cruelty free or not? Thank you 😊

  • NoHoesRick

    Old spice is in there. I’m kinda disappointed. But I’ll still use it, cause it’s the only deodorant that doesn’t mess with my body

    • TSSquirrel

      Try Island Organic deodorant. It can be found on Amazon. My husband used to use Old Spice deodorant as well, said it was the only thing that worked for him. He happily uses the Island Organic now. I also use it and it is the only deodorant that has ever worked for me. After a few weeks of use, your body will detox from years of commercial deodorant/antiperspirant use and your natural smell should improve. I’m not ashamed to say that I am a woman that had very stinky pits and for years went from deodorant brand to brand trying to find one that would work, with no long term success. After switching to Island Organic, I can actually skip a day of deodorant and not kill anyone at the end of the day. Try it 🙂

  • Sharron

    Basically, if a cosmetics company states that they don’t test on animals, then I wouldn’t like to think they do as it has been illegal to test cosmetic products on animals anywhere in the EU since 2013! If the same company sells their stock in mainland China however, then they are not a cruelty free company as by law their products must be tested before being sold there so they are still enabling this unnecessary cruelty to take place, they all should really say ‘unless required by law’ in their policy and then we will know that means ‘we sell our products in China so we do test on animals’ but sadly they don’t as I have found out from research!

    So lots of research of beauty products for us all then until China change their law but websites like this make it soo much easier! : .))

    p.s. soo hard to find a nice perfume which is not sold in China as all the main brands do, anybody any ideas?

    • Elisha

      Perfume is the sticking point for me, too! Sadly, I haven’t unearthed a single ‘designer’ brand that doesn’t sell in China or belong to a testing parent company (also important to me personally). I’m currently using Pacifica but would love to try one of the bespoke brands like Le Labo or Sweet Anthem 🙂

  • Kamryn

    Most of these companies do not test on animals!

    • Elisha

      Most of them sell in China, so yes, they do.

  • Olka

    How about pz cussons? Parent of original source and imperial lether? I’m sure they year?

  • We need to remember that some brands are cruelty free even though their parent brands aren’t for example NYX is cruelty free but L’Oreal isn’t!

  • I live in the UK I’m not sure what sanitary products I can use now…?!

    • Willow

      Try Ruby Cup, they can be used for 10 years! Drastically decreases waste created by tampons and pads. They’re a EU company and for every cup purchased they donate one to a school girl in Africa.

  • Racquel Braaten

    Mary Kay does not test on animals, just fyi.

    • Makayla Caudle

      Actually, their products are sold in China where it is required by law, so they do

  • anahi

    The funny thing is that all the products you use are linked to an insane amount of diseases including cancer, so while you’re not caring fr this animals neither are the companies for you and your loved ones! have a good short non healthy life 🙂

    • Brooke Mckinney

      Most animal testing does not accurate show how it will affect a human. There have been many diseases cured in animals being tested that have not been able to cure humans. Also, Many companies that DO NOT test on animals, use more natural ingredients than those that do, making them healthier. You really think that all those chemicals the companies use that do test on animals is healthy?

    • Brooke Mckinney

      also, it is extremely easy to find companies that do not test on animals. there are so many lists.

    • Miss V.

      Very true. Companies that don’t care about the health and welfare of animals usually don’t care much about the health and welfare of humans, either. They only care about the bottom line, filling our homes and environment and bodies with toxic ingredients that are slowly killing us just to earn another dollar. As long as the people who run those companies are getting rich, what do we (or the animals, or the earth) matter? 🙁

  • gisxp

    Giorgio Armani does not test on animals. It says it on their website

  • gisxp

    L’Oreal also stopped testing on animals. They will not test on animals in any products anymore. The only time they would ever test on animals again is if it is mandatory and they have no other choice, besides that L’Oreal is now cruelty free.

    • Elisha

      ‘The only time they would ever test on animals again is if it is mandatory and they have no other choice’

      Er, it’s absolutely their CHOICE to sell in a country that requires animal testing. Companies that place profits before ethics don’t get my support, especially not when there are so many fantastic alternatives.

  • Alexx Pettinaro

    This list is mostly false! Do your research.

  • Adriana Boltryk

    “L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership”

    Kiehls is a part of Loreal and its not testing on animals

    • Mapiah

      Hate to say it but Kiehls tests on animals. Their products are sold in China and therefore are tested on animals. I’ve recently switched to only cruelty free make up and skincare. I really wanted to get Kiehls but they’re not cruelty free at all. So far for my skincare, I’m looking at Lush, Dermalogica, Drunk Elephant, Kora Organics, Muddy Body & Josie Maran.

      • Alexis

        Take a peak at Paula’s choice, it’s cruelty free and free of irritants if you have sensitive skin. Plus you can get ten dollars off first purchase with a referral code. I’m obsessed 😊

  • Olka

    Bourjois sells in China too

  • Olka

    Also urban decay company has been dissolved and that means that it’s all loreal now. Original source belongs to pz cussons and it’s not a separate company

  • Kerry Ross

    I’m confused about kerastase they are on the list but this is a loreal product and on the writing you have put the following
    L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership.
    Bit confused sorry !

    • Elisha

      Kerastase sells in China, and brag about it on their website too:

    • Elisha

      Also, I think you’ve misread that quote. It says ‘L’Oreal is one of the few companies to own brands that…’ It doesn’t say ALL its brands have kept their ethical stances and remained cruelty-free.

  • Kaylee Sanders

    Don’t bash on a company you know nothing about.

  • Ιωάννα κούλ-σουν

    Do you know if castalia,soap and glory, bourjois test on animals?

  • to go with this… Places like china and others all test on animals it’s what they do, why because they have different laws and standards. Also goes for food and other products coming from there or factories that are there and sending it here

  • I think it boils down to where you are in the World and what your laws are. I try to stay is much cruelty free or leaping bunny free. But some products i’m sorry I will keep using, or until i find an alternative that is better or does the same. Trying to hurt ourselves to rather it is or isn’t is just to much time wasted, find it is better to each their own I try hard but sometime it’s not worth trying to find something different

  • Brooke Mckinney

    It would make sense, however a lot of the testing done is very abusive.. including tests where the animals are made to eat the food, then have their stomachs cut open to see what the food does to them internally. pet food that is not animal tested uses ingredients that they already know are not harmful, therefor do not need testing.

  • To knowingly continue to use a product that you have found out to be tested on animals, is sheer evil.

  • Alexis

    Paula’s chOice! Plus there’s a $10 off code for new customers! Irritant free and cruelty free

    • Tamra Lynn Compton

      Murad acne products are incredibly effective and work quickly. They are also tested on people, not animals.

  • Would anyone mind sending me cleaning product brands that are available to Michigan, that are cruelty free? Thank you so much!

  • Olivia Tresenberg

    I was in touch with Aussie and they claim not to test on animals. They also referred me to the page of P&G:
    So I am not sure what to believe anymore. I asked them why it’s not on their website if they claim not to test on animals and the rep I was talking to said he didn’t know but that he will forward my email to the aprorpiate department.

  • Lana

    This list has a lot of false information because a lot of these companies do not test on animals for example its says on the Nivea website “The manufacturers of NIVEA products, Beiersdorf Germany, does not test on animals. Animal testing has been completely banned for all cosmetic products in the EU since 2004, and for all the ingredients of these products since 2013.”

    • Elisha

      They sell in China, where animal testing for cosmetics is mandatory. Before accusing CFS of presenting false information, you should probably learn the definition of cruelty free.

  • Sladjan Trifunovic

    I think that NIVEA do tests on animals only in China .

    • MelissaM

      Which means they are choosing animal testing, & thus in no way cruelty free…

  • Hazel Taylor

    I notice Nivea and Yves Rocher are both on this list – but both claim to be cruelty free!

    • Elisha

      They are sold in China.

  • Haley Lynn Coleman

    Benefit does not test on animals

    • Tamra Lynn Compton

      Yes, unfortunately Benefit does test on animals.

      • Elisha


  • Amy

    Eucalyptus oil is a holy grail cleaning product! Just a few capfuls in a spray bottle with water. I use it for all benchtops, bathroom and toilet, glass and mirrors!

  • Laura Silva

    Hello! I have a question: Lancome is mentioned as a brand that tests on animals on the make up section. However, in the fragrances section, Lancome is not mentioned. Does this mean that the perfumes sold by Lancome are cruelty free?

  • Willow

    Is there any chance you could organize your cruelty-free list like this? Most of the brands on it I’ve never heard of and I have no idea what they sell. It’s hard to search through them all trying to find who sells something specific.

  • Willow

    They’re on a separate list which do not test on animals, but are owned by companies that do.

  • Cassie
    • Elisha

      Eucerin is sold in China, so it is absolutely correct.

  • Thank you for that post. Now I know which companies I ought to avoid

  • Maria Franka

    What about Shiseido?!

    • They test on animals, but they own a few cruelty-free brands (NARS, Bare Minerals, Buxom).

      • Maria Franka

        They say on their website that they don’t?

      • Maria Franka

        But it is said on their website that they don’t?

  • B_unafraid

    I have just checked the website for L’Oreal – Kerastase range as I was discussing this with a friend today about whether they are Animal testing or not and I have found on the website that they are not animal testing since 1989.

    See below cut and pasted txt from the website and I will also attach the link below as well from the source.

    Why would they say that they don’t and you say they do, have you checked your facts or randomly selected massive chain companies to boycott!?

    I don’t work for any of these companies, just a civilian trying to purchase products that have not had animal cruelty.

    E.g Troy Bate’s below about Nutrimetics.

    Facts need to be straightened on this post about animal cruelty brands or I just want to know has this information been sourced properly before being posted.


    We are happy to confirm that the L’Oréal group of companies, which includes Lancôme, Redken, Garnier, Ralph Lauren, Giorgio Armani, Biotherm, Kérastase, and Vichy, as well as L’Oréal, has carried out no animal testing since 1989 on the entire range of its products. This decision was undertaken within the framework of our fundamental objectives: to offer innovative products of high quality while ensuring their safety in use by our customers. For information about the significant efforts deployed by our laboratories over a period of 25 years to develop alternative methods to animal testing, as well as our very important achievements in this field, please consult our website at

    • Elisha

      The link you’ve provided literally states that L’Oreal conducts animal testing: ‘An exception [to our no animal testing stance] could only be made if regulatory authorities demanded it for safety or regulatory purposes.’ It’s the classic deflection that ALL cruel companies make in order to appear CF when, in fact, they’re happy to expand their business to China (the biggest market in the world) because $$$. This is their statement in plain language: ‘Our products are animal-tested because we choose to sell in China, where animal testing is mandatory.’

  • Kelly

    I was just looking on google to see if Kerastase was cruelty free and a statement on their said that they haven’t done animal testing since the 80s. Just wondered if it doesn’t make it on the list because they export to countries who require testing on animals? Thanks!

  • There’s only an exception if the products are manufactured in China (but not the US). And even then there can be post-market testing. If they’re sold in China and they’re foreign cosmetics, they’re most likely tested on animals.

  • Brittney Gudino

    Soft & Dri is now owned by the village company and is 100% cruelty free

  • Vtech

    Giorgio Armani are owned by Loreal?? And state on their website that they don’t test on animals?? Is this true?
    Wasn’t sure on the Giorgio Armani-Loreal link. It just had it on the GA website.

  • Historia

    The Body Shop has good products and they are supposed to be cruelty free. I had a rash on my scalp that would not go away and the only thing that helped me was a their Ginger Shampoo. Tom’s Toothpaste is also excellent.

  • christine sanders

    Glamglow sold out to Estee Lauder, all about greed and profit!

  • christine sanders

    a lot of brands who state they do not test on animals is because they themsleves are not testing (ie; Benefit) and they are hiring 3rd parties to carry out their testing, or they hire someone to hire someone to do it so they can claim they are cruelty free when infact they are not because they care more about profit, its all a marketing scam!! And it sucks that even brands like Nars who are “cruelty free” are owned by monster’s like Shiseido because in the end they are still reaping benefits. DIY or small Indie brands are they way to go!

    You can’t trust brand representatives because they usually dont know and you cant trust the packaging because its all cleverly worded to avoid technicalities, such as brands claiming to be all natural, for example Bare Minerals might have (some natural) options but they market themselves and claim a beautiful natural finish to make you believe its all natural.

    Animal testing is awful but I also believe animal derived ingriendents are, although the animal would rather be dead then in those cages. Who wants a cruelty-free lipstick made of dead beetles and sheeps wool/oil? Who wants a cruelty-free anti aging moisturizer with snake venom? (kate sommerville) Who wants a cruelty-free face masks with snail-secretions?

    What’s more misleading is that animal-derived ingredients are totally considered “natural”. So your natural cruelty-free brand is full of animal by-products and dead insects.

    Vegan is the most ethical choice! Even if you can’t fully commit make the difference when you can!

  • mahaller62

    Dr. JART DOESN’T test on animals. They are dermatologist tested, and majority of the line is Vegan. I work for the company. It’s cruelty free.

  • Kimberly Morris

    Benefit does not test on animals. “Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals
    for our products – this was implemented long before the 2013 official
    ban set by the European Union. We are deeply committed to the
    elimination of animal testing.”

    • Elisha

      Benefit is sold in China.

  • Chris Rock

    The headline says that it’s companies that do test on animals, and further down you say that the list is companies that have tested on animals. Is it fair to assume that companies that have stopped testing are still on your list?

  • Alba

    Benefit DOESN’T taste on animals. The thing is that Benefir doesn’t pay to PETA to appear in the Cruelty Free/Vegan list.

    • Elizabeth

      They’re sold in China, therefore tests on animals.

  • Anu Hastings

    Hi Suzi… What is your take on brands like Nivea and Eucerin? Beiersdorf is supposed to cruelty-free, given the EU ruling. And they say so on a couple of websites:


    • Hi Anu. I find it odd that Nivea/Beiersdorf would be considered cruelty-free given that they sell their products in China and claim to test on animals where required by law.

      • Anu Hastings

        Makes sense. Thanks for your prompt reply, Suzi. Also, thanks for posting about Moroccanoil today. It is so sad but I’m thankful to have heard about it.

  • Dawn Miroslava Goldstraw

    Disgusting, for all those sub-humans who inflict CRUELTY to animals deserve to be severely punished 😰 😰

  • Sara

    Sorry, but I would like to know if Eveline, Elea, Balea, Catrice, Strep, Lycia do tests on animals!

  • Samm

    Amazing Cosmetics website says they don’t test on animals. And less than a month ago I went to a Clarins training and they said they don’t test on animals. I’m confused 🙁

    • They only test on animals in China.

    • Joan

      Hi Samm, I’ve been working for Bobbi Brown (Estee Lauder Companies) and I was informed they are cruelty free. For almost two years I believed in that lie and I was teaching our customers how animal friendly Bobbi Brown is! When I realized what the bs it was, I left my job. I’m a 100% cruelty free makeup artist now and I feel sick every time I see the Bobbi Brown logo. It’s very easy to be misinformed by the companies.

  • Kiki Spurr

    Be careful with products that claim to not test on animals, they often use loopholes by getting other companies to test the products for them. It’s always better to check online before you buy. Or you can use apps that check the product for you. Hope this helps 🙂

  • Mary Shammas

    I’m actually under the impression that maybelline, l’oread and such do not test on animals (it’s stated on their website under the FAQ page as of a few months ago)

    • Elisha

      They all sell in China.

  • Amanda

    Garneer is claiming to not test on animals anymore. Can anyone verify this? I can’t find anything.

  • Jordan

    if you look through Mary Kay’s website, they say that they don’t test on animals… if that was missed, do this many companies TRULY test on animals? i just want to support makeup companies that dont test, and I bought Mary Kay because they dont.

  • La Llorona

    The Dr Brandt website says that they do not test on animals. From their site: “At dr. brandt® skincare, we are proud to say that we are a cruelty-free-oriented organization. We do not engage in animal testing, nor do we use animal-derived ingredients in any of our products. As leaders in the skincare science industry, we consider it our charge to continually innovate new and effective ways to test products without the use of animals, relying instead on advanced testing methodologies that are strictly cruelty-free. We thoroughly investigate each of the ingredients used in our products, selecting only the finest materials from facilities that measure their results with high-tech machinery instead of animals.” Or do they sell their products in China?

  • Allie Kay

    Thank you so much for posting this helpful list!

    Allie @ LunaVida

  • ajs916

    I’m looking for more info on a company called Just Natural Skin Care, I don’t see them on either of your lists. They claim they do not test, but… a lot of these places claim that…

  • Melissa Willford

    All product ingredients have to be tested before the FDA can approve it for human use, that’s just how it is and how it always has been. Even if the company is cruelty free, it just means they’re using ingredients that were tested by another company and proven safe by the FDA. So nothing is actually cruelty free.

  • Miss Vina

    Thank you so much for all the tips about the make up and from head to toe !!! And very nice blog website Kitty ! 😉 Love the website to know what to buy things what cruelty is and not. And I am new to go vegan btw. So go on with your cruelty free blog ! 😉 And it is VERY handy to make copies and to put it in my map. It’s so stupid that I spend my money on expensive animal brands !!! 😑

  • Miss Vina

    Oh I have a question. Is urban decay animal tested ?

    • borb bia

      It is owned by L’Oréal, but the company itself does not test on animals and their products are not sold in China, so I consider them cruelty-free.

  • Muslim Vegan

    Why do detergents need to test on animals?

    • Elisha

      To check for skin/eye irritants.

  • Tasha

    Does anyone know if dr fresh and the companies they are are cruelty free or vegan? I can’t find anything pointing in either direction

  • Hope

    I mean the laws in Europe ban testing cosmetics on animals, so my favourite French skincare brands Avène and Vichy can’t test on animals or outsource animals testing for products sold within Europe (I think that’s the law right now – correct me if I’m wrong)
    But I assume they sell products in China which requires animal testing on cosmetics, which really sucks because in the end it’s up to them where they sell their products. China is the biggest emerging market in the world, and in the end producers will go where there are masses of new consumers. China really does need to change it’s stance on cosmetic animal testing (and it’s stance on a lot of things *cough* human rights abuses *cough* the death penalty *cough*)
    Still I don’t know where I stand ethically by using these brands, the only brands I know will keep my skin clear and healthy and in a selfish way – allow myself to feel good – knowing that the products being sold to me have not been tested on animals in Europe, but may have been tested on animals in China. I guess I have a bit to think about now.

    • Sarah McLoughlin

      Hi Hope. I understand your dilemma. For me, as soon as I learned about how animals were treated in these tests that was it I couldn’t use any of those products any more. If a company doesn’t test in Europe or America but then does just to sell in China I think that’s unethical and I won’t have any part of it. A few years ago I started using essential oils and it opened up a whole new world for me in terms of skin care. Its not just about the essential oils but using completely natural and cheap products you probably have at home anyway to care for your skin. The toxins in these branded products are what are damaging your skin. I recently started a blog about the changes I make if you want to have a look let me know x

    • MelissaM

      It might take some time to find what works for you, but there are a LOT of truly cruelty free options, including ones that are great for very sensitive skin. I highly recommend checking out Paula’s Chouce. Their ingredients/ formulations are top notch, they use no fragrance or known irritants, & they have fab customer service w/ an easy return policy should anything not work out for you. They also offer consultations to help you figure out what will likely work best for your skin type/ issues of you ate overwhelmed by the choices available. I use a number of their products & at 37 my skin is the best it’s ever been. I truly cannot recommend them highly enough.

  • angieb

    AMAZING COSMETICS does not test on animals. Your information is incorrect for that brand.

    • Elisha

      They sell in China, so no, it’s not incorrect.

  • Annacookie

    Brands of animal meals who test on animals? It has no sense omg..

  • Jen Mathews

    This is a great list – sharing!

  • Animal Loving Vegan

    Avon does test on animals. Even when they said they were not. They lied and were caught.They were outsourcing testing for decades and were in multiple lawsuits over misleading consumers. They are a horrible company just like L’Oreal and Proctor & Gamble. and Urban Decay is not cruelty free, they are owned by the barbaric company L’Oreal who kills millions of animals throughout all it’s subsidiaries. If you buy a product that was cruelty free and is now owned by a company that isn’t. Then you are putting dollars in the pockets of the murderers. That includes Urban Decay, who is owned by L’Oreal.

  • Naoimh Neeve Rogers

    Benefit doesn’t actually test on animals, it just doesn’t claim to be cruelty free as it is possible a compound or something similar has been previously tested on animals by an external company. It says so in their FAQs on their website

    • Elisha

      Benefit sells in China.

  • Countess Palatine of Burgundy

    Avon has never tested on animals, i use to sell it! They pride themselves on not using animals products or testing on them. Dior uses natural scents in his perfumes and dose not need to test as his brand and many other ‘older classic brands’ listed here are tried and tested and dont test either. You should be careful not to spread gossip. In fact thanks to true campaigners to ban cruelty to animals has pretty much already succeeded as there are very few who can use animals in the creation and testing as it is a world wide ban now! ( in the west) Stay away from asia made products and stick to time tested european brands

    • Elisha

      Avon and Dior sell in China. Maybe don’t accuse the wonderful creator of this website of ‘gossip’ when you clearly haven’t done a minute of research yourself?

  • Antorcha

    can you update it, cause in peta’s website they said pantene is cruelty free

  • Skylar

    It is so frustrating to see some of the (actually almost ALL) of the top notch and my favorite brands such as YSL and Dior to be not cruelty-free.there are so many make up products that I love from these brands and now im discouraged because idk what to do if i have to switch out these products because there rlly isnt great dupes for it:((

  • Space Truckin

    UNILEVER is set to buy Seventh Generation …… although UNILEVER is not listed here. Some of their products are. Such as SUAVE, SUNLIGHT, etc,. So once Seventh Generation is bought buy UNILEVER …… I will not buy Seventh Generation anymore.

  • Suzanne Campbell-Foster

    This is a very misleading post. I can not stand up for all of these companies… but I can stand up for the one I work for. Mary Kay – USA does not test on animals. Most of our plants in other countries do not test on animals either. However, our plants in China do – because it is REQUIRED there by their laws… not because we choose to. In fact I am most certain that quite a few of these companies listed here are for that very same reason.

    • sophie

      its no excuse. they choose money and suffering of animals over sound moral stance and simply the humane choice

      • Get it straight.

        And the humane choice is to not to try and change the rules and regulations for product testing in China? It’s no excuse to try and to right someone’s wrong doing? A country that requires many companies’ products if not all of their own products to be tested on animals? How does testing in one single country change their moral stance? So cruel they must be to want to make an actual effort in the world.

    • Elisha

      This argument really baffles me – it’s not like these companies have been forced at gunpoint to sell in China? They do so because $$$, plain and simple. Profits before ethics. There are plenty of ethical brands that won’t touch China with a barge pole until its laws change, big profits be damned. THOSE are the brands I choose to support.

  • Amber

    Does proactive test on animals?

  • Katie

    Thankyou so much for this!!!

  • Samia Baseio
  • Thank you Marta for your kind words! Fortunately I’m used to those types of comments now. 🙂

    I find that a lot of people really want to trust that their favorite brands are cruelty-free, and don’t want to hear otherwise. It’s a shame the fake cruelty-free policies are winning sometimes.

  • Ricardo

    So… just slather coconut oil onto everything?
    I think every brand I use is in this list.

  • John Manion

    Paul Mitchell does not test on animals. He also has a pet line of products.

  • Rhona Crossan

    Forever living Do not test on animals

  • D Deion

    I’ve found Moroccan oil crossed out on the cruelty free list but not on this one. Can anyone clarify?

  • D Deion

    Moroccan oil was listed as cruelty free but crossed out and is not currently listed as animal testing. Can anyone clarify?

  • Greg Singh

    Where is this information coming from?

    • Elisha

      The companies’ own websites, mostly. CFK communicates directly with many companies too.

  • Nikhi Janae

    It would be awesome if you labeled those which are sold in China with an asterisk or something as to why they are not cruelty-free. I’m only a transitioning vegan and while many here would still hate me for it, I’d still like to know which are “better” in that it’s China’s fault, not the company as a whole. (Yes I understand the company should still back out of China if they truly care, but it would just also be nice to know in general their stance.)

    • Elisha

      It’s most definitely the companies’ ‘fault’, though. They all know the ethical cost of doing business in China, and choose to do it anyway because $$$. They can be considered no less cruelty-free than any other testing company – just less honest.

  • SourCinamonBun

    Nivea DOES NOT test on animals. Also L’Oreal and all of it’s affiliates (like Maybelline etc) NO LONGER test on animals anywhere in the world.'or%C3%A9al-answers/the-question-of-animal-testing

    Please update this and make sure your research is THOROUGH before posting.

    • Unfortunately this is incorrect.

      The full statement you’re quoting is: L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

      L’Oreal still tests on animals where required by law, meaning they’re not cruelty-free.

    • BeCompassionate

      “An exception could be made if regulatory authorities required it for safety or regulatory purposes.” This is right after their bolded statement in the link you provided.

      While they seem to be working toward being truly cruelty-free, they still sell in China. And mainland China still requires, at this time, animal testing. :/ So technically, they’re not cruelty-free. Sorry, Cinnamon Bun.

      Also, as a note, I’ve worked for manufacturers in the Health & Beauty industry. When a company includes vague statements like quoted above, you can bet your buns that they’re going to take advantage of the legal wiggle room those statements provide. If they didn’t, those statements wouldn’t even be there.
      Unfortunately, non-animal in-vivo testing is way more expensive than traditional animal testing, and these cosmetic mega-companies just don’t care about anything except their profit margins. 🙁 The only way it will change is when the consumer demands higher standards regarding their testing procedures. Which is why it comes down to our thorough understanding of current laws, in the US and globally, and our choices regarding what we will tolerate when it comes to animal torture.

  • Nikki Mills

    Just because CHINA tests these products in CHINA does not mean that the PRODUCT COMPANIES test on animals.
    If I bought a product and tested it on my cat before I used it, that doesn’t make the company a cruelty brand.
    There is nothing the company can do once the products enter China.
    If you’re buying your products from China, then you have a problem. If you’re buying them from Europe or USA, then they are CRUELTY FREE.
    You can blame the brand for what CHINA does with it.

    • Elisha

      Your analogy is faulty. Here’s one: Imagine you make cruelty-free soap, and somebody told you you could increase your profits 1000% by selling to China. You are totally aware that this would mean your products would be subject to animal testing, but you do it anyway because $$$. China’s the biggest market in the world, so who cares if a few bunnies have to die?

      These companies all know the ethical cost of doing business in China, and choose to do it anyway, as per the above example. How can you defend that?

    • Carolyn H

      Actually, you can blame the brand, because it is the brand who is paying an animal testing agency in China so their products can be approved for sale. Given that the Chinese market is probably just as big, if not bigger than that of Europe and North America combined, so it’s not like it’s a minute amount of products being tested, it’s more like half of all of the company’s products.

  • Elisha

    So’s Physician’s Formula! It’s on PETA’s list.

  • Elisha

    You’ve literally linked to Avon’s statement that they conduct animal testing when required by law, ie in China.

  • Elisha

    They sell in China.

  • Kimberly Punter

    Hi! so sad to see that so many brands still test on animals.. can I ask where you found that Origins tests on animals? I use their products and always believed they didn’t test on animals but on volunteers since that’s what they said on their website..

  • Elisha

    If a brand sells their beauty, perfume or home care products in China, they are consenting to animal testing and cannot be considered cruelty free.

  • Elisha

    They have to test for eye, skin and respiratory irritants. Obviously I agree with you that they shouldn’t use animals to do this.

  • Elisha

    Here’s the first hit when you google ‘Is GlamGlow sold in China’:

    Key section: ‘“The most important launch in Asia has been China,” says Dellimore. “Glamglow launched in China with Sephora in 170 stores and within the first week became the number one selling skin care product in Sephora China in store and online. China represents a difficult and highly competitive market and we are excited to lead the skin care world in Sephora China.”’

  • Elisha

    Sells in China.

  • Elisha

    The first hit when you google ‘Is GlamGlow sold in China?’ should be all the evidence you need? Here’s the relevant section:
    ‘“The most important launch in Asia has been China,” says Dellimore. “Glamglow launched in China with Sephora in 170 stores and within the first week became the number one selling skin care product in Sephora China in store and online. China represents a difficult and highly competitive market and we are excited to lead the skin care world in Sephora China.”’

  • Samarjit Singh Mahurkar

    true – do not buy products containing = sls/sles/paraben/mineral oil/palm oil

  • Sonja Norris
  • Carolyn H

    That’s all marketing PR…same blurb from MAC and any other company selling in China. If you buy something that tests in China, the money that you spend goes to the company. The company then has to pay the animal testing agency in China to get approval for sale, so yes, if you buy something in the US, Canada, or where ever, your purchases contribute to the funding of that animal testing. And yes, there is something they can choose to do, not sell in China, like all of the real cruelty-free companies choose to do. Fine if you choose to buy it or sell it, but don’t make false cruelty-free claims.

  • Kim

    Wtf!! Testing chemicals on innocent and defenceless animals?? This is very sad

  • Estefani JContreras

    What about Elizabeth Arden and Clarins? They doesn’t appear here but either in the cruelty free list.

  • Ryan Moseley

    i’m not sure about Alberto V05. I know they used to be owned by Unilever, which does test on animals, but the most recent bottle I’ve seen says it’s distributed by High Ridge Brands Co, made in the USA, and not tested on animals. Does anyone know anything about this? I can’t seem to find much info online about it.

  • Great list, although according to L’Oreal’s official website they have finally ceased all animal testing. Now if only they would clean up their ingredients… I am an affiliate for Jurlique and I had no idea they test on animals. I have sent a query to them and if this is true I will no longer be a rep for them.

  • hannah
  • klc

    It is so unnecessary and medieval to test products designed for humans on animals.
    The pet food I do understand though, it is for the animals…. although there is so much shit in most animal food (much like human foods) few brands are truly good for them.

  • erika

    Thank you for this. What an eye opener.

  • Emma Vivaldi

    On the eucerin website it says they test in vitro. Are you sure they test on animals?

  • raquel chen

    fresh’s website says they do not…

  • MelissaM

    The fact that labs are in different countries doesn’t change the fact that the company as a whole has still devices to operate in place where animal testing is required. They are choosing & paying for animal testing & this are not cruelty free in any way.

  • Tyria

    Alberto V05 says on their bottles that they don’t test on animals, though?

  • Phoenix Adventure

    The brand “dermacol” says that their final products aren’t tested on animals. So idk if you would like to add them on to your list.

  • The fragrances are also tested. That’s the case most of the time (Marc Jacobs is really an exception!).

  • Egerli Adamson

    Daaamn, I thought Oriflame was completely cruelty free. It seems that after a bit of research they sell to countries where it might be required. I’m su bummed and disappointed in them…

  • Getting their animal testing policy is like pulling teeth. I tried contacting them several times and they won’t answer basic questions like required by law testing. I can’t say they test on animals though, but they won’t tell us much.

  • NiNi

    I’m so angry right now because when I bought my oil skin at Kiehl’s. Before I purchase i asked a guy who’s seller said “yes. We are not tested animals”. I double asked “are u sure”. I didn’t know it’s should be show “not tested animals”. And now how wonder I figure out. Such as the lier.

  • Leia Hockaday

    Thank you for the list,

    I’ve just been on Neutrogena website they’re owned by Johnson and Johnson and they say they don’t test on animals. I’m curious cos I’ve seen them on every site bad site but they say they don’t do it. Also Marc Jacobs says they don’t test on animals. Thank you for the list. 🙂

  • lol

    Here’s the proof, directly from Avon’s official site:

    “But if a compromise cannot be reached, we must comply with the [animal] testing required by local law. “

  • Aurelas

    I used to be an Avon rep too. I wish now I could undo that, and not just because of all the money I lost when they signed up too many reps for my tiny rural area and everyone had to compete to make a single sale. Not only was I selling products that were funding animal testing for Avon’s expansion into China, but the clothes, shoes, etc are made by women and children in sweatshops who are treated terribly and paid terribly. I love Avon bubble bath and (I know this sounds funny) their deodorant, but I’m just going to have to find alternatives.

  • Aurelas

    I think the only ones that surprise me (though many sadden me–Demeter fragrances for instance, because they make my favourite perfumes), are Murphy Oil Soap and Woolite. Those products have been around for ages! Why on earth would they need to keep testing them, let alone on animals? It just makes no sense at all. I didn’t see anything about two of the components I use in my homemade laundry detergent, Fels Naptha (sp?) and Zote. Would they be listed under another brand name?

  • diana

    Can you please do some research to find out if Iconic London is cruelty free? I’d very much appreciate it!

  • jlynz

    dr. brandt’s website says they do not test on animals. Do they sell to places who do animal testing? Also Dr. Jart claims they do not test on animals. Do they sell to places that do animal testing as well?

  • Monica

    I recently bought some skin care products in Yves Rocher and the website specifically said “test in vitro”. Now the list has confused me… Maybe that means that they only test some products but not all of them?