Welcome everyone! The following list of cruelty-free brands aims to make it easy for you to find brands that are truly cruelty-free.
I indicate brand certifications as well as my own research where you see the logos and symbols. If you want to read the brand’s official policy as well as correspondence, click the little envelope! I want this list to be as transparent as possible so that you can use it as your own tool, and decide which brands you personally choose to support.
The list is updated frequently! Check the bottom of the page to see if any brands have recently been removed.
About This List
There are 3 types of cruelty-free brands in this list: those that are certified by the Leaping Bunny, those that have signed PETA’s pledge, and those that aren’t affiliated with any cruelty-free organization.
If you want to know more about the differences between Leaping Bunny and PETA certification, I break it down for you in this post.
Because of the more lax criteria that PETA has, I often seek additional proof regarding the cruelty-free status of those companies. Overall, I would say that a PETA-approved company is cruelty-free until proven otherwise.
Since cruelty-free certification is done on a voluntary basis, not all cruelty-free companies are certified.
If a company or brand has an official cruelty-free claim, and if they don’t test products nor ingredients on animals, don’t hire third parties to test on animals on their behalf, and don’t sell their products in China, I consider it a cruelty-free company, and I make sure to include it on this list, as well as include proof and correspondence.
A Perfume Organic
American Apparel Nail Polish
Anastasia Beverly Hills
Crystal Body Deodorant
Earth Friendly Products
Earth Tu Face
ella + mila
Meow Meow Tweet
Murad (Soon to be owned by Unilever)
My Konjac Sponge
Removed From This List
EOS (Sold in mainland China)
Caudalie (Sold in mainland China)
Smashbox (Tests When Required By Law)
Rusk (Suppliers Might Test)
Organix Hair (Policy Change – Sold In China)
Omorovicza (Sold in mainland China since Nov. 2015)
Owned By Parent Companies That Test
The brands listed below are cruelty-free, but are owned by a parent company that tests on animals. Supporting a brand that’s 100% is best, and purchasing from brands owned by a parent company that tests on animals has pros and cons.
Aveda (owned by Estee Lauder)
Burt’s Bees (owned by Clorox)
Buxom (Owned by Shiseido)
Carol’s Daughter(owned by L’Oreal)
güd (owned by Clorox)
Kate Somerville (Owned by Unilever)
Le Labo(owned by Estée Lauder)
Liz Earle(owned by Avon)
NARS (owned by Shiseido)
NYX (owned by L’oreal)
Philosophy (Owned by Coty)
Tarte (owned by Kosé)
Tom’s of Maine (owned by Colgate-Palmolive)
Urban Decay (owned by L’Oreal)
The Body Shop (owned by L’Oreal)
- List of Companies That DO Test on Animals
- Cruelty-Free Sephora Brands
- Cruelty-Free Drugstore Brands
- 5 Things You Must Do To Shop Cruelty-Free