Welcome everyone! The following list of cruelty-free brands aims to make it easy for you to find brands that are truly cruelty-free.

I indicate brand certifications as well as my own research where you see the logos and symbols. If you want to read the brand’s official policy as well as correspondence, click the little envelope! I want this list to be as transparent as possible so that you can use it as your own tool, and decide which brands you personally choose to support.

The list is updated frequently! Check the bottom of the page to see if any brands have recently been removed.

About This List

There are 3 types of cruelty-free brands in this list: those that are certified by the Leaping Bunny, those that have signed PETA’s pledge, and those that aren’t affiliated with any cruelty-free organization.

If you want to know more about the differences between Leaping Bunny and PETA certification, I break it down for you in this post.

Because of the more lax criteria that PETA has, I often seek additional proof regarding the cruelty-free status of those companies. Overall, I would say that a PETA-approved company is cruelty-free until proven otherwise.

Since cruelty-free certification is done on a voluntary basis, not all cruelty-free companies are certified.

If a company or brand has an official cruelty-free claim, and if they don’t test products nor ingredients on animals, don’t hire third parties to test on animals on their behalf, and don’t sell their products in China, I consider it a cruelty-free company, and I make sure to include it on this list, as well as include proof and correspondence.


#

100% PureLeaping-Bunny-logo-small
3rd Rock SunblockLeaping-Bunny-logo-small

A

A Perfume Organicpeta-logo-small
AcureLeaping-Bunny-logo-small
a.dorn
Adornpeta-logo-smallVegan Brand
Aesoppeta-logo-small
AFK CosmeticsLeaping-Bunny-logo-small
Afterglow CosmeticsLeaping-Bunny-logo-small
AG Hairpeta-logo-small
Alba BotanicaLeaping-Bunny-logo-small
Alima PureLeaping-Bunny-logo-small
American Apparel Nail Polish
Amika Leaping-Bunny-logo-small
Anastasia Beverly Hillspeta-logo-small
Andalou Naturalspeta-logo-small
Annabelle 
Antonym
Arctic Foxpeta-logo-smallVegan Brand
Ardellpeta-logo-small
Ardency Inn
AromiLeaping-Bunny-logo-smallVegan Brand
AstonishLeaping-Bunny-logo-smallVegan Brand
Aubrey OrganicsLeaping-Bunny-logo-small
Au Naturalepeta-logo-smallVegan Brand
AuromèreLeaping-Bunny-logo-small
Attitudepeta-logo-small
Avalon OrganicsLeaping-Bunny-logo-small
Axiology

B

BadgerLeaping-Bunny-logo-small
Balm BalmLeaping-Bunny-logo-small
Bare Bones Body CareVegan Brand
BareMineralspeta-logo-small • Owned by Shiseido
Barry M
Beautyblender
Beauty Without CrueltyLeaping-Bunny-logo-smallVegan Brand
Becca • Owned by Estée Lauder
BellapierreLeaping-Bunny-logo-small
Besame
BH CosmeticsLeaping-Bunny-logo-small
Bite BeautyLeaping-Bunny-logo-small
Blincpeta-logo-small
BlissomaLeaping-Bunny-logo-smallVegan Brand
Booda Organicspeta-logo-smallVegan Brand
BulldogLeaping-Bunny-logo-small
Butter London
Buxom peta-logo-small • Owned by Shiseido
By Terry 

C

C.O. Bigelowpeta-logo-small
Cailyn CosmeticsLeaping-Bunny-logo-small
Cargo 
Carol’s Daughterpeta-logo-small • Owned by L’Oreal
Caswell-MasseyLeaping-Bunny-logo-small
Cate McNabbLeaping-Bunny-logo-small
Catrice
CertainDripeta-logo-smallVegan Brand
Chantecaille 
Charlotte Tilbury
China Glazepeta-logo-small
Christopher Drummondpeta-logo-small
Ciatepeta-logo-small
CleanWellpeta-logo-small
Coloured Raine peta-logo-small
ColourPop peta-logo-small
Commodity
Concrete MineralsLeaping-Bunny-logo-smallVegan Brand
COOLA
Cover FXpeta-logo-smallVegan Brand 
Crazy Rumorspeta-logo-smallVegan Brand
Crystal Body DeodorantLeaping-Bunny-logo-smallVegan Brand

D

D.S. & Durga
Das BoomLeaping-Bunny-logo-small
Deborah Lippmann 
Deep SteepLeaping-Bunny-logo-small
DemesLeaping-Bunny-logo-smallVegan Brand
Derma Epeta-logo-small
DERMADoctor
DermalogicaLeaping-Bunny-logo-small • Owned by Unilever
Desert EssenceLeaping-Bunny-logo-small
DeVitaLeaping-Bunny-logo-smallVegan Brand
Dose Of Colors Leaping-Bunny-logo-small
Dr. Alkaitis
Dr. Bronner’s Magic SoapsLeaping-Bunny-logo-small
Dr. Dennis Grosspeta-logo-small
Dr. Hauschka 
Drunk Elephant
Drybar Leaping-Bunny-logo-small
DuWoppeta-logo-small

E

Earth Friendly ProductsLeaping-Bunny-logo-small
Earth’s BeautyLeaping-Bunny-logo-small
Earth Tu Face
Ecco Bellapeta-logo-small
EcoColorsLeaping-Bunny-logo-small
EcoTools Vegan Brand
Edward Bess 
e.l.f.peta-logo-small
ElateLeaping-Bunny-logo-smallVegan Brand
ElixeryLeaping-Bunny-logo-small
ella + mila peta-logo-small
Ellis Faas peta-logo-small
Ellovipeta-logo-smallVegan Brand
Emanipeta-logo-smallVegan Brand
EO ProductsLeaping-Bunny-logo-small
Epic Blend
Essence
Eve Lom
Everyday MineralsLeaping-Bunny-logo-smallVegan Brand
Eyeko

F

FACE AtelierLeaping-Bunny-logo-small
Fairy Girl Leaping-Bunny-logo-small Vegan Brand
Fiona Stilespeta-logo-small
FiOR MineralsLeaping-Bunny-logo-smallVegan Brand
Fitglow BeautyLeaping-Bunny-logo-small
Flowerpeta-logo-small
French Girl

G

Gabriel CosmeticsLeaping-Bunny-logo-small
GiovanniLeaping-Bunny-logo-small
Girlactik
GloProfessionalpeta-logo-small
Glossier
GOSHpeta-logo-small
Graydon SkincareLeaping-Bunny-logo-small
güdLeaping-Bunny-logo-small • Owned by Clorox

H

Hard Candy
Hello Products Leaping-Bunny-logo-small
Herbivore Botanicals Leaping-Bunny-logo-small
Hourglasspeta-logo-small
Hugo NaturalsLeaping-Bunny-logo-small
Hurraw! BalmLeaping-Bunny-logo-smallVegan Brand
Hush & DottiLeaping-Bunny-logo-small

I

I Am SelfcareLeaping-Bunny-logo-small
ILIALeaping-Bunny-logo-small
Illamasqua
Indie LeeLeaping-Bunny-logo-small
Inika peta-logo-small Vegan Brand
IT Cosmeticspeta-logo-small • Owned by L’Oreal
It’s A 10Leaping-Bunny-logo-small

J

Jack Blackpeta-logo-small
Jane IredaleLeaping-Bunny-logo-small
Janepeta-logo-small
Japonesque
JASONLeaping-Bunny-logo-small
Jin Soon 
John Masters Organicspeta-logo-small
John Russo BeautyLeaping-Bunny-logo-small
JordanaLeaping-Bunny-logo-small
Josie Maranpeta-logo-small
Jouer Leaping-Bunny-logo-small
J.R. WatkinsLeaping-Bunny-logo-small
Juice BeautyLeaping-Bunny-logo-small
Julep 

K

Kahina Giving BeautyLeaping-Bunny-logo-small
Kat Von D peta-logo-small
Kate Somerville • Owned by Unilever
Kenrapeta-logo-small
Kevin Murphypeta-logo-small
Kiss My FaceLeaping-Bunny-logo-small
Kirkland Signature
Kiko
Kjaer Weis
Koh Gen Do
Kora Organicspeta-logo-smallVegan Brand
Korres 
Kryolan peta-logo-small
Kylie Cosmetics

L

LatherLeaping-Bunny-logo-small
Lavanilapeta-logo-smallVegan Brand
Le Couvent Des Minimes
Le Labopeta-logo-small • Owned by Estee Lauder
Level NaturalsLeaping-Bunny-logo-smallVegan Brand
Lily Lolopeta-logo-small
Live CleanLeaping-Bunny-logo-small
Liz EarleLeaping-Bunny-logo-small • Owned by Avon
Lulu Organics
LUSHpeta-logo-small
LVXpeta-logo-smallVegan Brand

M

Mad Hippie
MAHALOLeaping-Bunny-logo-small
Makeup Geek
Manic Panicpeta-logo-small
Mario Badescu
Marc Jacobs Beauty peta-logo-small
Marcelle 
Marks & SpencerLeaping-Bunny-logo-small
MarulaLeaping-Bunny-logo-small
MD Formulationspeta-logo-small 
Mehron peta-logo-small
MeltLeaping-Bunny-logo-small
Meow Meow TweetLeaping-Bunny-logo-smallVegan Brand
Merle Normanpeta-logo-small
MilaniLeaping-Bunny-logo-small 
Milk Makeup
Mineral FusionLeaping-Bunny-logo-small
Molly’s SudsLeaping-Bunny-logo-small
Molton BrownLeaping-Bunny-logo-small
Moroccanoil
MuktiVegan Brand
MuLondonLeaping-Bunny-logo-smallVegan Brand
MUN Vegan Brand
Muradpeta-logo-small • Owned by Unilever
My Konjac Sponge Leaping-Bunny-logo-small

N

Nad’speta-logo-small
Nanshypeta-logo-small
NARS • Owned by Shiseido
Natasha Denona
Nature’s GateLeaping-Bunny-logo-smallVegan Brand
NCLApeta-logo-smallVegan Brand
Nellie’s All NaturalLeaping-Bunny-logo-small
Nip+Fab
Nourish OrganicLeaping-Bunny-logo-small
Nubian Heritage peta-logo-small
NUDE Skincare
Nudestix
nyl skincare peta-logo-smallVegan Brand
NYR OrganicsLeaping-Bunny-logo-small
NYXpeta-logo-small • Owned by L’Oreal

O

Obsessive Compulsive Cosmeticspeta-logo-smallVegan Brand 
Odacite peta-logo-small
Odylique peta-logo-small
Ofra CosmeticsLeaping-Bunny-logo-small
Ole Henriksenpeta-logo-small
Omorovicza
One Love Organicspeta-logo-small
Oribe
OseaLeaping-Bunny-logo-smallVegan Brand
Out Of AfricaLeaping-Bunny-logo-small
Oz NaturalsLeaping-Bunny-logo-small

P

Pacificapeta-logo-small Vegan Brand
PaiLeaping-Bunny-logo-smallVegan Brand 
Painted EarthLeaping-Bunny-logo-small
Pangea Organicspeta-logo-small
Paul MitchellLeaping-Bunny-logo-small
Paula’s ChoiceLeaping-Bunny-logo-small
Perfekt peta-logo-small 
Phlur Leaping-Bunny-logo-small
Physicians Formulapeta-logo-small
PiperwaiLeaping-Bunny-logo-smallVegan Brand
Pixi
Primal Pit Paste Leaping-Bunny-logo-small
Priti NYCLeaping-Bunny-logo-smallVegan Brand
Province ApothecaryLeaping-Bunny-logo-small
Puracy peta-logo-small
Pur Mineralspeta-logo-small
Pure AnadaLeaping-Bunny-logo-small

Q

Queen HeleneLeaping-Bunny-logo-small

R

Radical Skincare
RCMA
Real Techniques Vegan Brand
RENpeta-logo-small • Owned by Unilever
Red Apple Lipstick Vegan Brand
Renee RouleauLeaping-Bunny-logo-small
Rituel de Fille 
RMS Beauty
Rodial
Rouge Bunny Rouge 

S

S.W. Basics peta-logo-small
Saavy NaturalsLeaping-Bunny-logo-smallVegan Brand
Samana NaturalsLeaping-Bunny-logo-smallVegan Brand
Sappho
Schmidt’s DeodorantLeaping-Bunny-logo-smallVegan Brand
Scotch Vegan Brand
Seventh GenerationLeaping-Bunny-logo-small
SibuLeaping-Bunny-logo-smallVegan Brand
Shea Moisturepeta-logo-small
Silk Naturalspeta-logo-small
Skinny & CoLeaping-Bunny-logo-small
skinnyskinnyLeaping-Bunny-logo-small
Sonia Kashuk 
SoapwallaLeaping-Bunny-logo-smallVegan Brand
SpaRitualLeaping-Bunny-logo-smallVegan Brand
Stilapeta-logo-small
Sugar Venom Vegan Brand
Sugarpillpeta-logo-small
SukiLeaping-Bunny-logo-small
SukinLeaping-Bunny-logo-small
Sunday Riley
SuntegrityLeaping-Bunny-logo-small
SuperdrugLeaping-Bunny-logo-small
Supergoop!peta-logo-smallVegan Brand
Suva Beauty

T

TATCHApeta-logo-small
Tartepeta-logo-small • Owned by Kose
The Body ShopLeaping-Bunny-logo-small • Owned by L’Oreal
The Gnarly Whale Vegan Brand
Thesispeta-logo-smallVegan Brand
theBalm 
Tata HarperLeaping-Bunny-logo-small
The Rad KatLeaping-Bunny-logo-smallVegan Brand
TO112Leaping-Bunny-logo-small
Too Facedpeta-logo-small • Owned by Estée Lauder
Tom’s of MaineLeaping-Bunny-logo-smallVegan Brand • Owned by Colgate-Palmolive
Trader Joe’s peta-logo-small
Tree Hut peta-logo-small
Trust Fund BeautyLeaping-Bunny-logo-smallVegan Brand
Trish McEvoypeta-logo-small

U

Urban DecayLeaping-Bunny-logo-small • Owned by L’Oreal

V

Vapour BeautyLeaping-Bunny-logo-small
Verb peta-logo-small
Vered Organic BotanicalsLeaping-Bunny-logo-small

W

W3LL PEOPLEpeta-logo-small
WEN by Chaz DeanLeaping-Bunny-logo-small
WhishLeaping-Bunny-logo-small
Whole Foods 365 peta-logo-small
Wet’n’Wildpeta-logo-small
Wunderbrow Leaping-Bunny-logo-small

Y

YarokLeaping-Bunny-logo-smallVegan Brand
Yes ToLeaping-Bunny-logo-small
Youngblood Mineralpeta-logo-small

Z

Zoeva
Zoya Vegan Brand 
Zuii Organic peta-logo-small
ZuZu LuxeLeaping-Bunny-logo-small

Removed From This List

First Aid Beauty (Cannot guarantee suppliers don’t test)
Burt’s BeesLeaping-Bunny-logo-small • Owned by Clorox (Read more here)
Method ProductsLeaping-Bunny-logo-smallVegan Brand (Tests on Daphnia, which are invertebrates)
Avedapeta-logo-small • Owned by Estee Lauder (Tests where required by law)
Erno Laszlopeta-logo-small (Sold In China)
Foreo (Unresponsive after joining Chinese market, unclear)
LORAC (Shady reponse)
EOS (Sold in mainland China)
Caudalie (Sold in mainland China)
Smashboxpeta-logo-small (Tests When Required By Law)
Ruskpeta-logo-small (Suppliers Might Test)
Organix Hairpeta-logo-small (Policy Change – Sold In China)

Brands Owned By Parent Companies That Test

Some of the brands above are cruelty-free, but they’re owned by a parent company that tests on animals. Supporting a brand that’s 100% is best, and purchasing from brands owned by a parent company that tests on animals has pros and cons.

This is a debated topic in the cruelty-free community, so you can do what you feel is right. I personally favor brands that are 100% cruelty-free, but I also consider brands owned by a parent company that tests on animals to be cruelty-free.


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721 Comments on "List of Officially Cruelty-Free Brands | 2017"

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Lindsay
Guest

Hey– do you if OPI is cruelty-free? I’ve conflicting opinions. Also– what about Kiss My Face and Nature’s Gate? I love these brands and am positive they’re cruelty-free! 🙂

Lindsay
Guest

Oh– and Jason! Great cruelty-free brand!

Corrin
Guest

What about brands that aren’t certified? Like Coastal Sents or other brands that say they are cruelty free?

Thanks! 🙂

Corrin
Guest

That’s so upsetting 🙁 I’m going to e-mail them and see what they say. Do you know anything about Freeman Beauty or Makeup Geek? They both say they don’t test, but who knows.

sharon
Guest

Freeman is leaping bunny certified.

Kate
Guest

When did Smashbox become not cruelty-free?

Corrin
Guest

I saw this article on My Beauty Bunny saying that Milani is no longer cruelty free 🙁

Hope I’m not bothering you with all my comments!

Camila
Guest

Hi,
Thank you for your hard work 🙂
I was wondering, why is organix hair out of the list?.

PalettesnFerrules
Guest

Hi Suzi! Here I am again. 🙂 Any word on LA Girl? I read it somewhere before that they are cruelty-free. 🙂

Suzi
Guest

I’ll be looking into it!

Annie
Guest
I’m so confused, or maybe I’m just in denial! I just started throwing out all on my makeup, I’m starting all anew! For the most part I love brands like Too Faced, Tarte, Urban Decay and NYX but I’m still unsure about brands like Stila, Benefit and Kat Von D cosmetics I’ve been to their websites and I’ve even emailed Kat Von D cosmetics asking if their products are cruelty free. They all claim they are but why are they not included on PETA’s cruelty free list or this list either?? I only have a few items from these three… Read more »
Suzi
Guest

It can be tricky. Stila and Benefit sell in China, so they test on animals when required by law, meaning they’re not cruelty-free brands. I’m still not 100% sure on Kat Von D and they haven’t replied to my e-mails. This is what I do in order to make sure a brand is cruelty-free. Did you check out the whole Cruelty-Free 101 series? 🙂

Alexandra
Guest

Kate Von D tests on animals.

Océane Olzon
Guest

Mmmmm no she dont. Most of her make up is even vegan.

Beth Brootality
Guest

Kat is a complicated issue. She is a Sephora original brand (many of her packages will say Sephora on the side, even); meaning she’s owned by Kendo, which is owned by LVMH. For that fact alone, her parent company tests. That puts her in the same pocket as Benefit, Dior, Bite, Sephora, etc. That said, if you are comfortable buying BITE, then you should be just fine buying Kat Von D.

kate
Guest

Hi!! I really enjoy everything that you have put together!! I feel like it would really help those just starting out on their cruelty free life change!!
I was wondering if you know anything about Bath and Body Works and their policies? Read that they have changed recently. Also, do you know of any decently inexpensive candles that would be cruelty free?
Thank you for your time!!

Suzi
Guest

Hi Kate! Thanks so much! Sadly Bath and Body Works is definitely no longer officially cruelty-free (and I never considered them cruelty-free on my site). I’m going to look into cruelty-free candle companies more in depth and have a post up for you though!

Krissy
Guest

Korres is not cruelty free. Here is an answer from their FB site: https://www.facebook.com/KorresUSA/posts/10151294303202680

Suzi
Guest

That’s outdated. I included correspondence and sources to my page about Korres here.

Krissy
Guest

I have read that, but China got the law in 2012, and Korres reacted in 2014? 2 years to make a statement? But Smashbox are banned from your list for the for the same thing?

Suzi
Guest
I get the confusion. The brands have very different philosophies, which is why I support one and not the other. Korres explicitly stated that they closed their Chinese stores for animal testing reasons, while Smashbox blatantly pulled out of China because the brand wasn’t making enough sales there. Smashbox is also owned by Estee Lauder, and ALL other Estee Lauder brands are sold in China. This gives Smashbox less credibility in my opinion and they could re-enter the Chinese market at any time. Korres on the other hand is an independent brand that also doesn’t collaborate with suppliers who test… Read more »
Krissy
Guest

Ok, thank you for your answer 🙂

Suzi
Guest

Bath and Body Works isn’t cruelty-free. PETA isn’t always a reliable source, sadly.

Suzi
Guest

Bare Minerals is a part of Bare Escentuals. They’re cruelty-free but owned by Shiseido, which isn’t cruelty-free.

Chavy
Guest

I just wanted to share how happy and grateful I am to have found this page and that you made this list.

I recently (about 3 weeks ago) became vegan. Prior to that I was veggie. I do not know anybody that is vegan so I have to do a lot of research on my own.. this helps me out a lot!

It also warms my heart that there are a lot more vegans out there!! Kuddos to everyone!

Suzi
Guest

Hi Shani. This is their reply: “Nars does not test on animals, nor do we have any other parties, including our suppliers, conduct animal testing on our behalf. Nars uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.”

Shani
Guest

Oh great! Thanks for your response. I really love your blog! It’s very helpful.

charlie
Guest

Nars is also owned by Shiseido

Zahara
Guest

Hi Suzi, I’ve just come across your blog and love it 🙂 Quick question, I’ve read conflicting articles on whether or not Rimmel London is cruelty free? Also what about Bioderma, I was under the idea that the company wasn’t cruelty free however I’ve recently heard otherwise? Your thoughts would be much appreciated!

Suzi
Guest

Hi Zahara, and thanks. 🙂 Rimmel specifically mention on their website that they “don’t test on animals… except when required by law”. Definitely not truly cruelty-free. Bioderma is on PETA’s list of brands that test on animals, which I find reliable.

HopnRocket
Guest
so whats the deal with Kat Von D? I’ve heard it was NOT cruelty free based on that it was produced under Sephora (or some sephora connection) and then I’ve seen lists saying it is cruelty free along with a facebook post from Kat herself…see below Because it was brought up, Kat Von D brand is Cruelty Free. Sephora brand is not. http://www.mybeautybunny.com/sephora-brand-longer-cruelty-…/ ““my line is cruelty free. It’s in my contract w the production company (not sephora) that sells to sephora. Although I understand where you are coming from, I think it’s always best to get all info before… Read more »
Suzi
Guest

Kat Von D failed to answered all relevant animal testing questions and is NOT cruelty-free in my book. Kendo’s claims (Kendo owns Kat Von D) just didn’t align with Kat Von D’s words, and I’m more inclined to trust Kendo over “I’m really passionate about animals” as proof of no animal testing!

Rae Black
Guest

Hi There, Just wondering how cruelty free Nars and Buxom are with them being owned by Shiseido, I cant seem to find Shiseido on any cruelty free lists? x

Suzi
Guest

Shiseido is definitely not cruelty-free. Buxom and NARS are cruelty-free BRANDS, but the companies that own them are not.

S
Guest

Hi Suzi, I was comparing my list to yours and found that Sainbury’s and TanTowel are missing. I wonder if that’s because you removed from the list or didn’t recognize them yet… Anyway thanks a lot for the full list! This is truly helpful.

S
Guest

Also, I’d recommend you to remove Amore Pacific from the list. I was doubting on their statement, because they sell their products in China, and as I checked their Korean website, they state, “We banned animal testing by May 1 2013…except the law requires in other countries…” which means they still continue to do animal testing in China, I suppose. If you or your friend can read Korean, please refer to this website: http://www.amorepacific.com/content/company/ko-kr/sustainability/customer/Researches-on-Alternative-for-Animal-Testing.html

Suzi
Guest

What a shitty lying company! Thanks. Do you speak Korean? The translation is wonky and I didn’t get that’s what it meant. I just want to make sure, as they claimed not to sell in China and not to test when required by law in my correspondence with them.

S
Guest

http://en.amorepacific.com/content/company/global/sustainability/good-product/researches-on-alternative-for-animal-testing.html Here’s the English version. Sorry for flooding your comment thread! I couldn’t see my comments right away so I thought I did something wrong. lol. I really wanted Amore Pacific to be cruelty-free because I found a fantastic product from there but oh well… Now I’d have to say good bye.

Suzi
Guest

I looked into it again. AmorePacific itself actually isn’t sold in China. A few of their other brands are.

The claim about their suppliers possibly testing on animals when required by law is fishy, as they also claim that their suppliers never test on animals. It leads me to believe there’s a possibility that their suppliers do test on animals, period.

TL;DR I removed AmorePacific until this is clarified. It should be known that AmorePacific brand products AREN’T sold in China though.

S
Guest

I actually had the same assumption you had too, it seems like AmorePacific as a company sells other products to China, except the product, AmorePacific. But since I do care about the company’s ethos not just a single brand, I personally will not buy their products. 🙁 Thanks for checking it out, Suzi!

Suzi
Guest

Exactly, I won’t be adding them back to the list!

S
Guest

Hi Suzi, I’d recommend you to reconsider listing Amore Pacific as cruelty-free. In their statement on the website, they say “we banned…unless otherwise required by other countries or other laws and regulations” which sounds like they do join animal testing if necessary: http://en.amorepacific.com/content/company/global/sustainability/good-product/researches-on-alternative-for-animal-testing.html Hope this helps.

Suzi
Guest

It’s up to you to decide if you want to support them, as they’re cruelty-free themselves and the brand is committed to the cause of animal testing. But they’re owned by L’Oreal, who tests on animals. They’re on my cruelty-free list.

Amy
Guest

Hi, Suzi. Thank you so much for putting this list together. I have found a brand that I like, and I would love for you to consider putting it on the list. The make-up brand is Bella Mari, and the skincare line is Herbal Choice Mari. Both are divisions of Nature’s Brands (http://www.naturesbrands.com/). Herbal Choice Mari is listed as vegan and Leaping Bunny certified. I believe the make-up is as well, but maybe you could help me discover whether it truly is or not. Thanks!!

Jenny
Guest

Hi, love this site btw. Anyways, I saw that on the list above, it said Urban Decay but then it said “owned by L’oreal”. I remember you writing about how L’oreal was not cruelty free and is decepting its consumers. So if UB is owned by L’oreal, doesn’t that make UB not cruelty free?

Suzi
Guest

Urban Decay is still cruelty-free as a brand.

EvaVeggie
Guest

Nubian Heritage is another great brand that does not test on animals. Their products carry the PETA bunny logo.

Wigs Place
Guest

The best hair dye company is Manic Panic, Wigsplace is the best wigs provider throughout the whole world.

Suzi
Guest

Nope, no reason! Supergoop is cruelty-free and vegan! Added.

Suzi
Guest

Marc Jacobs definitely sells in China. Not cruelty-free!

Suzi
Guest

Bite got acquired by Kendo only recently. They got their Leaping Bunny certification before the buyout. They’re still cruelty-free but I’m keeping an eye on it. 🙂

Suzi
Guest

Thanks so much Kris! 🙂

Suzi
Guest

Great point! Not a fan of Avon.

Rachel Lindsey Howe
Guest

Is Mary Kay makeup cruelty free??

Suzi
Guest

Sadly nope!

Rachel Lindsey Howe
Guest

Dang.

Katie Nichole Taylor
Guest

Hi Suzi! When you say cruelty-free, do you mean just companies that don’t test on animals, or do you also include companies that don’t use animal by-products in their items? Thanks

Suzi
Guest

Cruelty-free as in no animal testing. I also list all vegan companies with a V. 🙂

Yuna
Guest

I’m confused about including Aveda in this list? It does sell in China and states this on its site: “Aveda does not conduct animal testing, nor ask others to do it on its behalf, except when it is required by law.”

Thanks 🙂

Suzi
Guest

Aveda does not sell in China (yet). They state the Estee Lauder animal testing policy because they fall under that umbrella, and I’m going to remove them if/when they start selling in China.

Yuna
Guest

Ah, ok. Thank you for clarifying 🙂 And thank you for keeping such a thorough and helpful resource!

Kayla
Guest

Im looking into getting a few brushes. I jist bought some from luxie beauty they are a cruelty free and vegan company you may want to concider adding. Also do you know if real techniques is truely cruelty free?
Thank you for the list, its super helpful 🙂

Suzi
Guest

Real Technique is definitely cruelty-free and vegan. I’ll add them to the list to avoid any confusion!

Kayla
Guest

Thank you! Im new to cruelty free, actually makeup all together so i wasnt sure lol. I was about to buy the costal scents brushes but i heard conflicting information posted a couple years ago so im trying to go with a different company.

Solange
Guest

Stowaway Cosmetics. Actually cruelty free? Im trying to find a miniature cosmetics travel set and they have an entire line of minis. their site says cruelty free. the truth?

Amy Johndro
Guest

Thanks so much for this list. I mostly by physicians formula but some of their eye make-up I don’t like. I would like to expand to other brands and this is a great resource.

bbopi
Guest

Hello,
Does anyone know if Tocca Perfumes are cruelty free??

Rachel White
Guest

Hi There, Sorry if you have already mentioned and i have missed it – but do you know if Soap and Glory are cruelty free? They state that they are and that they have vegan products but just not sure on the China sales side of it. Thank you 🙂

Suzi
Guest

I’m 98% sure they’re cruelty-free but I’ll look into it! Still not 100% though. I remember their statements being a bit vague.

Suzi
Guest

Hi Sara! Thanks so much for the kind words! It’s great that you’re trying to get your family on board! I know that CAN be hard!

I actually do have a printable list! It might be a little bit big for the fridge, but if you’re still interested you can get it by signing up to my newsletter below. You’ll get the link to your inbox.

Sophia
Guest

Is Laura Mercier cruelty free again now that they pulled their products from China?

Suzi
Guest

I didn’t hear about this being the case, but I asked them.

Do you have a source? The only one I found is a blog with no references. :/

Brianna
Guest

Does anyone have any recommendations on kiss proof lip products? I am trying to find one to wear on my wedding day.

Brianna
Guest

I am also on the hunt for the perfect eyeliner for the waterline. I have tried so many and all have failed so far. The best one that I have tried is Jordana 12 hour one, but sadly they only have two matte shades. Is Ardency Inn cruelty free?

Suzi
Guest

The update I just got, for anyone who’s interested:

Laura Mercier never sold in China.

That appears to be true, as they’re sold in Hong Kong but not mainland China. However the last time I checked their FAQ, their position clearly stated that they don’t test on animals “unless required by law”.

Right now I’m looking to see if that position changed.

Beth Brootality
Guest

I link out to your list on my blog. Just wanted to let you know first hand, haha.

Suzi
Guest

Thanks so much, makes me happy! 😀

celene
Guest

HI do you know if mally beauty id cruelty free?

Elizabeth
Guest

Younique is cruelty free but they are in the red tape getting certified. They will be on the list soon!

Bianca van Schaik
Guest

hi i’m missing the brand urtekram but awsome list do !

Karla
Guest

Just found your blog. Love it! I’ve been on a cruelty-free quest for years. Lot easier now with the internet, but still. If NYX stops being cruelty-free, I will cry. Their liquid eyeliner is second to none. Nothing else compares and it’s dirt cheap. Why why why don’t more companies care?? So many things I would use if things were different

Christine Sommerfeldt
Guest
Christine Sommerfeldt

What about Meaningful Beauty by Cindy Crawford and Bath & Body Works?

Suzi
Guest

Hi Christine! Bath & Body Works tests, and I’ll have to look into Meaningful Beauty.

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