Welcome everyone! The following list of cruelty-free brands aims to make it easy for you to find brands that are truly cruelty-free.
I indicate brand certifications as well as my own research where you see the logos and symbols. If you want to read the brand’s official policy as well as correspondence, click the little envelope! I want this list to be as transparent as possible so that you can use it as your own tool, and decide which brands you personally choose to support.
The list is updated frequently! Check the bottom of the page to see if any brands have recently been removed.
About This List
There are 3 types of cruelty-free brands in this list: those that are certified by the Leaping Bunny, those that have signed PETA’s pledge, and those that aren’t affiliated with any cruelty-free organization.
If you want to know more about the differences between Leaping Bunny and PETA certification, I break it down for you in this post.
Because of the more lax criteria that PETA has, I often seek additional proof regarding the cruelty-free status of those companies. Overall, I would say that a PETA-approved company is cruelty-free until proven otherwise.
Since cruelty-free certification is done on a voluntary basis, not all cruelty-free companies are certified.
If a company or brand has an official cruelty-free claim, and if they don’t test products nor ingredients on animals, don’t hire third parties to test on animals on their behalf, and don’t sell their products in China, I consider it a cruelty-free company, and I make sure to include it on this list, as well as include proof and correspondence.
A Perfume Organic
American Apparel Nail Polish
Anastasia Beverly Hills
Aveda • Owned by Estee Lauder
Bare Bones Body Care
BareMinerals • Owned by Shiseido
Beauty Without Cruelty
Burt’s Bees • Owned by Clorox
Buxom • Owned by Shiseido
Carol’s Daughter • Owned by L’Oreal
Crystal Body Deodorant
Dermalogica • Owned by Unilever
Dose Of Colors
Dr. Bronner’s Magic Soaps
Meow Meow Tweet
Moroccanoil SOLD IN CHINA
Murad • Owned by Unilever
My Konjac Sponge
Tarte • Owned by Kose
The Body Shop • Owned by L’Oreal
The Gnarly Whale
The Rad Kat
Tom’s of Maine • Owned by Colgate-Palmolive
Urban Decay • Owned by L’Oreal
Removed From This List
Erno Laszlo (Sold In China)
Foreo (Unresponsive after joining Chinese market, unclear)
Moroccanoil (SOLD IN CHINA)
LORAC (Shady reponse)
EOS (Sold in mainland China)
Caudalie (Sold in mainland China)
Smashbox (Tests When Required By Law)
Rusk (Suppliers Might Test)
Organix Hair (Policy Change – Sold In China)
Omorovicza (Sold in mainland China since Nov. 2015)
Brands Owned By Parent Companies That Test
Some of the brands above are cruelty-free, but they’re owned by a parent company that tests on animals. Supporting a brand that’s 100% is best, and purchasing from brands owned by a parent company that tests on animals has pros and cons.
This is a debated topic in the cruelty-free community, so you can do what you feel is right. I personally favor brands that are 100% cruelty-free, but I also consider brands owned by a parent company that tests on animals to be cruelty-free.
- List of Companies That DO Test on Animals
- Cruelty-Free Sephora Brands
- Cruelty-Free Drugstore Brands
- 5 Things You Must Do To Shop Cruelty-Free