Updated: Jul 28, 2026

The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or  preferences.

This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.

In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.

For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.

Our Criteria

All the brands found on this list were vetted to be cruelty-free, meaning:

  • Finished Products: Their finished products are not tested on animals by the company or any other company.
  • Ingredients: Their ingredients are not tested on animals by the company or any other company.
  • Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
  • Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
  • Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.

Using This List

The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.

For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.

Get Listed

If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.

All Cruelty-Free Brands

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The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

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  • Andree says:

    Great information, I am very sensitive and personally I do not buy any product (brand) that belongs to a holding that sells in China and or test on animal (directly or indirectly). I do not see Arbonne listed – since there are Peta certified, Vegan, cruelty-free, …

  • georgie says:

    what about 3ina?

  • Priscilla says:

    I can’t find a concise answer anywhere if No 7 is cruelty free or not… can someone confirm on deny? I’d feel so bad if I bought from them and it turns out they do great on animals but if they don’t I’d love to support them! Thank you

  • Noelia says:

    Thanks for this list! I’m so incredibly disappointed in Nars because is one of the easiest brands to get hold in my country and dupes for their products are from companies which don’t sell here 🙁
    Anyways, I’ve been trying to find if the nail polish company Smith & Cult is cruelty free but there is no official word from them that I can find. Anyone knows if they are indeed cruelty free?

    • Aly Laughlin says:

      Hi Noelia! I actually just recently reached out to Smith & Cult and they confirmed that they are cruelty-free. 🙂

  • Deb says:

    Do you have any information on Muji? Thanks! http://www.muji.us/store/

  • Jess says:

    How do you know if a company is animal cruelty-free? I’m trying to found out if Eve Pearl makeup is cruelty-free. On their website, they have “EVE PEARL® has never conducted animal testing at any stage of product development. We also do not contract with any third parties to conduct animal testing on our behalf.”

  • Mai says:

    What about Amie ? http://www.amieskincare.com/why-amie-works/ They claim to be Vegan and cruelty free.

  • Virginia Tunstall says:

    Hasnt Tarte been bought out by Kose a Korean Beauty company? Is there any info on that company in terms of animal testing?

    • Aly Laughlin says:

      Tarte is owned by Kose, but they remain cruelty-free despite the status of their parent company.

  • Shane says:

    Do you know if Lumene is cruelty free? 🙂

  • Anneliese Bell says:

    Could you please find out about Red Flower Beauty? They claim to be an organic luxury beauty company, cruelty free and vegan. If they are what they claim to be it would be nice since they make perfumes and there isn’t a huge variety of cruelty free perfume companies. Thank you.

  • Jennifer says:

    Add Morphe, they’re also cruelty-free.

  • Freelie says:

    Hi,

    Have you looked at A’kin? Its an Australian brand that says its cruelty free and 100% vegan. Also seems to be free of loads of the nasty chemicals in the hair products?
    Also Madam Glam for Gel nail Varnish?

    Loving this site though! So helpful for someone whose just starting trying to find these amazing products 🙂

  • Thalia says:

    Hi, I’ve just seen that you removed Nudestix, what happened? Also, do you know whether Kevin Aucoin is cruelty free or not? Can’t find the brand any list, neither cruelty free nor testing. Thanks a lot for your answer!

  • Megan says:

    Why is does selling their products in China effect their credibility?

    • Aly Laughlin says:

      China requires foreign cosmetics to be tested on animals, any foreign company retailing in Chinese stores must pay to have third party animal testing of their products. Therefore if a brand decides to sell their products in China, they are subject to animal testing.

  • Ariel says:

    NARS needs to be removed from the list. They announced they are going to sell to china and test when required by law.

  • Savanna says:

    I can’t seem to find information for pure ice nail polish. Do you know if they are cruelty free or not?

  • Jackie Montgomery says:

    How about Arbonne?

  • Sophie says:

    Makeup revolution, freedom and I heart makeup are cruelty free, they have information on their website (tambeauty.com). Can you please add them to your list?

  • Andria says:

    Hi is apivita cruetly free????

  • Haya says:

    Hello , just wanted to state that Herbivore botanicals is not only certified by the leaping bunny but also by PTA and is 100% vegan , thought you should add this.

  • Jennifer says:

    Is Seventh Generation still cruelty-free? I glanced at an article about them selling out and now might not be…

  • Mackenna says:

    Any recommendations on a vegan spray on foundation that gives an airbrush finish and does well in the heat. Looking for a good light/medium coverage for my upcoming beach wedding. 🙂

    • Anneliese Bell says:

      I found this foundation on skinstore.com PUR Summer Collection Liquid Veil 4in1 Spray Foundation. I don’t know how it performs, but it says summer in the title so that seems promising.

  • Karen Rodriguez says:

    Hi! Also Jelly Pong Pong, & So Susan, they are cruelty free companies. So Susan Cosmetics has a subscription box of cruelty free products.
    And also Nomad Cosmetics cruelty free. They are indie brands with great quality.

  • Anna-Sofie Christensen says:

    Hi. Do you know if Rituals is cruelty free? They say so on their website, but nothing about if they sell in China or not. And since I’m all new to this, I find it SO hard to find out when you can trust a company or not or if some companies call themselves cruelty free without being it and so on… 🙂 I hope you can help!

  • Beadspitter says:

    Hi! Just thought I’d mention that I just wrote to W7, and they say that they do not sell products in China.

  • Tiffany says:

    Just a couple for you to look into. Thayer’s Natural Remedies is 100% Vegan and has the PETA logo on it {Love the alcohol-free witch hazel rose petal toner)https://www.thayers.com. Another body favorite is Zum soaps aka Indigo Wild. Not all products are vegan, but I believe they are 100% cruelty-free https://www.indigowild.com/.

  • Jemma says:

    Hi! I’m interested in ‘the face shop’ it’s a Korean brand but more and more stores are opening where I live, do you know anything about their animal testing or harsh chemicals? Thanks!

  • Emily says:

    Hi! I really enjoy your website and the comprehensive lists you put together for all the cruelty free brands and products! I’m making the switch over to some better products now because of your site. That being said, I noticed since Bath and Body Works is not cruelty free, I need a place to get cruelty free hand sanitizer. I found this place – https://basicearthessentials.com – which is leaping bunny approved. I havent tried it yet but if you or anybody you know has please reply! I also recently bought Smith’s Rosebud Company salve, is that company cruelty free? Thanks so much!

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