The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
IGK is a brand of hair products at Sephora that are vegan and cruelty free 🙂
I emailed skindinavia and they got back to me saying they do not test on animals. Is there a reason you didn’t put them on your list that i am unaware of, i would like to know :).
What about Viseart? I can’t find that anywhere on here but I’ll continue looking in case I’m wrong!
I haven’t heard back from them. 🙁
Unfortunately not enough info. I would ask them about their suppliers, mainland China, and required by law animal testing. I contacted them in the past and never received a clear answer.
Hi! I discovered this company too few days ago, do you have any news about how trustworthy eventually is?
Hi Kathleen!
I think this boils down to being a personal decision, since we don’t have undercover footage or facts about “cruelty-free” brushes made from natural hair. Personally, I stopped purchasing animal hair makeup brushes even when they’re labeled “cruelty-free”. This is because I can’t imagine those animals’ condition being that much better than lab animals.
When “cruelty-free” is applied to anything but animal testing, it becomes a very subjective term unfortunately.
Thanks Suzi. My gut was telling me the same thing. I ended up going for Hourglass synthetic brushes (#3 and #4 for eyeshadow) in the end — although I’ve heard great things about OCC and Cozzette too. Maybe I’ll email Trish and ask for a squirrel-brushing video. Ha!
i’m still a little sketch with essence. from their website: “other laws apply for suppliers in countries outside of the european union. so it could happen that an ingredient has been tested on animals somewhere in the world”, and their justification for not having a leaping bunny seal is “if something is self-explanatory, we do not write it on our products”. i mean its probably 100% fine and i’m being paranoid but i can’t help but overthink it
How about Palmer’s the one from Australia?
Hi.It is Les Naturelles cruelty free ??
Hi there, I just came across Teez Cosmetics and they aren’t listed anyone in regards to animal testing/cruelty free. I can’t tell whether they are…
What about the brands Belif and Shea Moisture?
Belif sells in china. shea moisture is cruelty free
What about the brands Karuna, When and MyChelle?
Is renpure or inecto Cruelty-Free? Their packaging claims to be.
Hello, is Jeunesse cruelty-free?
Correct me if I’m wrong, but Certain Dry is owned by Clarion and Clarion tests on animals.
Hello! How about R+Co hair products? I received a sample of R+Co shampoo/conditioner a while back and was really impressed. I haven’t purchased any full-size R+Co items, though, because I’m not sure about the company’s animal testing status.
Hello
I just got to know from the official website of 100% pure that they do sell theri products in china .
Can we still call them a cruelty free brand ?
https://www.100percentpure.com/pages/shipping-faq
They’ve clearly mentioned in their official website that their products are available in china .
I’m confused . I read that they don’t sell their products in china but their offical website states otherwise .
All good! They only sell online, and online shipments aren’t tested on animals.
Hello, would you be able to check on Morphe, please? I know their brushes are cruelty free but I can’t find out about their makeup. Thanks!
Hey and last one from me for today 🙂 Promise! This info could help all the contact lenses users. There is one cruelty and apparently vegan brand that ships worldwide: http://www.daysoftcontactlenses.com/CH/CountryHomepage.aspx
Placing my order now so will see how it goes.
Yep would like to confirm this one as well if possible please 🙂
Hi Suzi sorry for spaming today 🙂 Will you please ass Sante (Logona brand) as they are both vegan and cruelty free brand? http://www.sante.de/en/qualitaet/zertifizierungen/
Cheers!
Hi Suzi! Hope you are doing well! First of all thank you so soooo much for all your hard work and for sharing your knowledge with us. Secondly I would like to ask you about Swiss brand Bikosma http://www.biokosma.ch/en/about-biokosma.html On their website they state: True to its philosophy, BIOKOSMA stopped using aluminium tubes, parabens, musk and musk derivatives in the 1990s. As early as 1992, six years before it became mandatory, BIOKOSMA provided a full declaration of ingredients. BIOKOSMA has never tested its products or ingredients on animals.
Do you by any chance have any information abut them? It’s really difficult to find and buy cruelty free products here in Switzerland so I try very hard to find something locally and animal friendly made. Many thanks!
‘It’s a 10’ haircare products are certified cruelty free from the leaping bunny! Thought you should add it to the list. I love their leave-in conditioner. Thank you so SO much for this website and all the work you do!!
I’m working on a huge list of companies that not only abuse animals, but are all around unethical and horrible companies that laden their products with chemicals and pesticides (like 95% of the companies found in stores). I’m gonna print it out and give it to friends and family- hope they don’t think im too crazy! lol.
Thanks Shelly! I added the LP logo for melt. I tried to contact Living Proof several times but the answer they give is always far from complete (pretty much like the one you mention). Thanks for the head’s up on Ciate!
Thanks. 🙂
That’s too bad they’re so shady! I prefer Drybar to the Living Proof samples I’ve gotten with purchases at Sephora anyways, but still. It’s annoying when companies claim to be something they aren’t.
Another brand that state they are cruelty-free and most products are vegan on their website (Peta-certified) is Dr. Dennis Gross Skincare. Not sure if you’ve looked into them before or not. 🙂
Hi Denise- You’re right, I don’t mention them in roundups anymore and don’t purchase them myself. At some point I removed them from this list but it made everything too confusing and I received negative feedback. I could compromise and grey them out maybe.
What about Karity? They’re a really nice, high quality low cost brand, and I believe they’re certified by PETA.
Hi Louise- They’re still Leaping Bunny certified and as far as I know, they don’t test where required by law even though their parent company does.
Companies that are verified by Peta don’t need or use the Bunny logo. They pay $100 to use that logo. That doesn’t necessarily mean they’re certified. It’s still the same certification, just 3 more pages to fill out and pay the fee. Sorta confused as to why you used that as a determining factor?
I don’t.
All I’m saying is that you can’t let the bunny define the brand. Some of the brands on your list “are” certified by Peta, however you don’t have a bunny next to them. Also, there are several brands on your list that are certified Vegan but you don’t have a legend next to their names either. I’m not trying to give you a hard time, I’m just trying to help make your list a little more accurate.
I only consider the certifiaction, not the right to display the logo on packaging. However if a brand is LP-certified, I didn’t also mention the PETA certification. Feel free to point out if you notice anything inaccurate (i.e. if I missed a PETA-approved brand that isn’t LP-certified).
Also, please let me know if there are any 100% vegan brands that I missed!
Forgot to add Anthony (men’s skincare, used to be called Anthony Logistics) to my previous comment! They state they do not test on animals and are against animal testing of any kind; I don’t see them on the lists, either!
Also forgot to mention that Ciaté, Living Proof, and Anthony are all sold at Sephora, too.
I am always VERY suspicious when a company is on the Peta list but not on Leaping Bunny’s (LP). If they care about animals so much why didn’t they sign up for Leaping Bunny? I assume the question is because LP is a much stricter list, they do not only rely on the companies’ statements and applying for a LP certification takes much more work. So if that is already too much work for the companies, how animal-friendly can they really be? Just my opinion.
They’re cruelty-free! They slipped when I edited that list, added them now. Ty Diana!
Whew! Im about to explore the brand. Thanks for giving us accurate list. I rely on your posts. ?