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7 Brands Most People Assume Are Cruelty-Free But Aren’t

by Suzana Rose

Jan 14, 2021

New cruelty-free shoppers need to be careful! For one reason or another, the following brands have gained the reputation of possibly being cruelty-free, although they are not. I'll give you cruelty-free alternatives for each and every one of them!

Spread the word.

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1. Benefit: Not Cruelty-Free

I don't know exactly what it is about Benefit, but it's one of those brands people always assume is cruelty-free. Despite their claims, this is a brand that can't be considered cruelty-free.

Benefit's animal testing policy, however, is clear about the fact the company tests on animals where required by law. We also know that Benefit products are sold in mainland China, as Chinese Sephora stores carry the brand.

From the FAQ: We do not test our products on animals nor do we permit others to do so except where it is required by law.

If you like Benefit, try these cruelty-free alternatives:


  • Too Faced (parent company not cruelty-free)
  • (parent company not cruelty-free)


2. Nuxe: Not Cruelty-Free

Nuxe is marketed as a natural brand that uses safe ingredients and botanical extracts. It makes some sense for a small, natural company to be cruelty-free, but Nuxe is anything but that! They're big. They're not all that natural. They also sell in mainland China, and not only online, as confirmed by their Paris headquarters. This is not a cruelty-free company.

If you like Nuxe, try these cruelty-free alternatives:


  • (parent company not cruelty-free)

3. L'Oreal: Not Cruelty-Free

L'Oreal has recently published that they've taken major steps towards ending animal testing within their company, which has led to a mass disinformation. This is why I felt the need to dedicate a full post to L'Oreal's animal testing policy, and how their change in status does not mean that the company is cruelty-free. Their fine print clearly mentions loopholes: they still test new ingredients on animals, and they still continue to retail their products in China and test on animals.

From the FAQ: L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world. Nor does L’Oréal delegate this task to others. (...) An exception could be made if authorities required it for human safety or regulatory purposes.

If you like L'Oreal, try these cruelty-free alternatives:


4. Rimmel London: Not Cruelty-Free

Maybe it's because it's one of the smallest drugstore brands, or maybe it's because it's a British company, but many people assume that Rimmel London is cruelty-free. Looking at their website, there's a message saying "Rimmel London against animal testing. Find out more." When you click that, you have to click again (it's like a russian doll; they don't want to admit to the testing) and what you find out is that Rimmel does test on animals when required by law. Boo!

From their animal testing page: The only exceptions are the very few countries where, by law, the regulatory authorities require us to submit our products or ingredients to them for testing on animals as a mandatory part of their regulatory protocols in compliance with their local regulations.

If you like Rimmel, try these cruelty-free alternatives:


  • NYX (parent company not cruelty-free)

5. Organix: Not Cruelty-Free

This is a hair care brand that loves greenwashing as well as convincing its customers that they're cruelty-free. On social media, they swear up and down that they don't test on animals, but when you ask them about selling in China, they go very quiet. PETA has removed Organix from their cruelty-free list and moved them to the list of companies that do test on animals. Below is their official stance. You can read more about Organix and animal testing in this post.

From the official website: Given that there are countries that require animal testing by law, we do our best to respect governing law and regulations set by that governing body.

If you like Organix, try these cruelty-free alternatives:

6. Yves Rocher: Not Cruelty-Free

Yves Rocher doesn't test on animals unless required by law, and they do sell their products in mainland China. Hence, they can't be considered cruelty-free.

If you like Yves Rocher, try these cruelty-free alternatives:



7. Younique: Not Cruelty-Free

Younique is NOT cruelty-free. They currently claim that they don't test on animals, and neither do their manufacturers. However they can't be considered a cruelty-free company. Here's their animal testing statement before it was deleted:

This means that Younique isn't able to confirm that their ingredients aren't tested on animals, which is one of the big pillars of being a cruelty-free brand. Younique is also currently expanding to new markets, which could possibly include China.

If you like Younique, take a look at my cruelty-free makeup guide here with over 100 cruelty-free brands to choose from!

BONUS: MAC and Mary Kay are not cruelty-free!

I get so many comments about both of these brands being cruelty-free, when neither of them are.

Are there any other non-cruelty-free companies you feel you should warn people about?

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

Shop Cruelty-Free
+ Show Comments (173) - Hide Comments (173)
  • Julia Hildebrandt says:

    It’s disgusting that these greedy bastards (pardon my English) are still getting away with animal cruelty, just blows my mind, glad there are people out there like yourselves that put yourself out there to bring these horrid companies to light, more power to you, I totally support you, thank you so much!

  • Sherry Gettel says:

    I am so grateful that you do the research and whatever is necessary to ensure that a product is cruelty free!! You would think that when a company tells you they’re cruelty free that they are, indeed, cruelty free, and it’s very sad that they intentionally mislead and misinform the public the way they do!! I’ll never ever purchase another product that is not listed on ethical elephant or on the leaping bunny website!!! Until they obtain the necessary certification, they’re not getting a dime from me!!

  • Leslie Cairone says:

    Younique pretends to be a lot of decent caring things that they def ARE NOT. All YOUNIQUE CARESABOUT IS THEIR NET PROFIT. THEY DKNT XARE ABOUT INNOCENT ANIMALS AND THEY CERTAINLY DONT CARE ABIUT THEUR MLMs or presenters and lie about gjving
    a crap about customers. Poor innocent animals…all for huge profit
    Same on these companies especially YOUNIQUE.

  • Shira says:

    Thank you for providing me this info! Recently I decide to shop ethically and the first step is changing my skincare and cosmetics to cruelty-free brands! I find your list for cruelty-free brands really help me.

  • Nicole Murphy says:

    Hi, whats the deal with Balmain hair products, coming up as cruelty free, but I’m going to assume they sell in China?

    Cheers Nicole

  • Patricia Barrington says:

    Thank you for this valuable information, I certainly did not realise some of the companies mentioned were in fact not cruelty free. I shall avoid them in future. As you say there is no excuse for animal testing in this day and age.

  • Cathie says:

    So your cruelty free list listed Mary Kay as cruelty free? Im confused!

  • Colette Fontaine says:

    Wow this is amazing. You have done an awesome job here. Thank you so very much from my whole heart. Best regards, Colette Fontaine Oshawa Ontario Canada

  • Chelsea says:

    Cute website and great for information regarding cruelty free products.

    The Body Shop apparently buy products that are tested on animals to make their own beauty products but as they haven’t tested them it’s classed as cruelty free, not sure how that works.
    Don’t see why animals are used, use people in prison ! Maybe we would get less crime as people might actually be scared to go instead of thinking it’s a holiday camp 🙂

    Thanks and Rant Over 🙂

  • Sab says:

    Hi. I have been using CLARINS & just found out through this that they test on animals. That was my first question to the salesperson. Can you recommend a best cruelty-free second.

  • Sofia says:

    Hi! I’m new here but I saw the new law(January 2020) and from now on China doesn’t require companies to test on animals to sell there. That’s why a lot of companies started selling there in the last 3 months. Do any of you know how to know if a company is now cruelty free and footed the new law? Thanks you ????

  • Abbey says:

    The Body Shop is owned by Estee Lauder so they are not technically cruelty free. Would love to find an alternative. They used to be my GO-TO

  • Jordan Trammell says:

    How do you check for an update on whether or not a company will or has posted a new announcement of an in depth cruelty free review? Or is that unknowable for consumers? I can see why a company would say they are working on such a review but never actually reporting/announcing any such news

  • Rika says:

    do you know any japanese beauty products that are cruelty free? all i see is cruelty free “in japan” but not a lot of information regarding globally.

  • Srushti G says:

    Maybelline isn’t cruelty free either

  • Abby says:

    I was shopping at Sephora yesterday, I told a lady who works at Origins that I was looking for a cruelty free brand. She claimed Origins is cruelty free, but I already knew they aren’t. I let her try a sample of the foundation on my arm, I felt kinda pressured to try something I had no interest in. I had no wish to buy from Origins, not until they are cruelty free. “Except where required by law” is a typical bs marketing statement.

  • Bonnie Schalk says:

    I have a friend of a friend who is selling Senegence and telling everyone that it is vegan and cruelty-free. Is this true? I think they may be one that just puts it out there but hasn’t really done the research to verify!!!!

  • Rachel says:

    You can’t say urban decay is cruelty free in this article and in another say since it’s parent company L’Oréal is not…

  • Nada says:

    China wanted to buy the stray dogs ad cats from Egypt to eat them . And they cook them alive to enjoy better meat taste . And the Chinese people here take dogs off the streets and in Egypt torture them and cook them alive assuming that the meat tastes better when the animal is tortured.

  • Eunice says:

    Wet n Wild isn’t cruel-free. They sell in China!

  • Kelsa Kinsly says:

    Arbonne claims to be cruelty free but I keep hearing otherwise. Are they or not?

  • Aurora says:

    Hey! With regards to Yves Rocher, if I buy their products in Italy or the UK for example (I live there), does that mean that the products have not been tested on animals?

  • Yu-Ning says:

    Dear Zuzana

    Thank you this bolg article, very helpful. Also I will share this blog to all my friends hope more ppl know about this! ❤️

  • Tracey Game says:

    Hi, your info is good, I know some of the companies you mentioned. I use an organistaion called Naturewatch foundation, to get updates ect….. on cruelty free products. They have changed how I look at compaines. So it’s good to see more people like yourself doing the same. Give them a look, they are a UK based organization. Sorry if you live in the UK already, hope this doesn’t come across the wrong way.

    Kind regards

  • HGA says:

    Also, everyone keep in mind cruelty-free is not the same as vegan. When a product is cruelty-free it simply means the end result of the production process isn’t texted on animals but many steps beforehand can be. If it’s certified vegan that means nowhere in the process of creating the product is it tested on animals. That’s kind of how some companies get around it and save face.

  • Krys says:

    Is Rituals cruelty free brand?

  • Abby says:

    Hi! Just wondering is Arbonne cosmetics cruelty free? I know it’s one of those MLM marketing scam makeup brands, a girl on Instagram tried to sell me Arbonne makeup claiming they are natural, cruelty free, etc. they were not all that natural at all, and they were SUPER expensive. Just curious if they’re at least cruelty free?

  • Natalia says:

    OMG! But Nuxe’s web says they don’t test neither the products or ingrdients! Is it possible for them to say that in their web but to be testing? I’m confused… Thanks for the work you’re doing with your blog. It is great!!

  • Svetlana says:

    Yves Rosher post on their web-site following:

    The brand Yves Rocher was committed early in the fight against animal testing.
    In 1989, the brand decided to be a pioneer in the cosmetic industry to stop animal testing for finished products, and replace them with alternative methods.

    Keeping this commitment:

    – We do not test on animals, nor our finished products or their ingredients

    – We support research programs on alternative methods to animal testing

    – We do not use raw materials of animal origin, except honey and beeswax

    The fight against animal suffering is and will remain a strong commitment in the Yves Rocher brand.

  • Dannie says:

    What about Cathy Doll?

  • Elaine says:

    We love NYX. We noticed that some of their products are made in China. Does that make their status as cruelty free questionable?

  • Mary Sherwood says:

    Hi my name is Mary and I am 52 years old. In the past year I have decided to go completely cruelty free with my home and makeup. I have found a brand of makeup that I really love and was supposed to be cruelty free but after purchasing it and using it for several weeks, I noticed that the bunny symbol isn’t on the bottle. I went on line and it is deemed cruelty free. I’m getting frustrated and I can see why people do not follow through with cruelty free products. Same thing happened to me with some cleaning products. After spending time and money, I realized the product was NOT cruelty free. Finding makeup is the hardest challenge. Any suggestions to make this mission less frustrating?

  • Ffion Tapper says:

    What annoys me is when you type in like ‘cruelty free designers’ and like Tommy Hilfiger comes up because he doesn’t use fur, and Gucci has gone fur free, like yeah that’s great but you still test your makeup and perfumes on them so your not cruelty free ?

  • Hi
    Have you heard of glitter explosions
    They say they are vegan and cruelty free and I need to check because my daughter will only use cruelty free and I want to buy it for her birthday
    Could you let me know what you know about them
    Thank you

  • Molly says:

    So basically if a product or brand can sell in China, it’s not cruelty free?

    • Freya says:

      If a company sells in a physical location in China they must test on animals beforehand and the products can be taken off the shelves and tested at the government’s discretion. If the product is sold online in China they don’t have to do that. So general answer is yes, detailed answer is it’s a little complicated and some companies do use legitimate loopholes.

  • Yvonne says:

    The Body Shop is now owned by a Cruelty Free company so you should update that.

  • Pamela says:

    Body Shop is now owned by L’Oréal. I was surprised to learn this.

  • Nancy says:

    Is there a list for hair care products ??

  • Avery Hills says:

    Smashbox needs to be added. I’ve seen so many people claiming it’s cruelty free or having the assumption it is when it’s not. It’s a deception on smashboxes behalf.

  • Chloé says:

    The body shop isn’t owned by L’oreal anymore

  • Leah says:

    I have just checked on the Kiehl’s website and they now appear to be cruelty free. They now no longer state they “test when required to by law”. They note that they even check their suppliers haven’t involved any ingredients in animal testing or cruelty. Which is just magical.

  • Amanda says:

    OGX states that they are cruelty free, and from what I found they do not sell their products in Mainland China. However, given the differing opinions have you been able to clarify this statement?

  • Gretchen says:

    I didn’t see anyone mention Clinique. Many people assume they are cruelty-free but they aren’t!

  • Kay says:

    Hi guys, I just want to check something with you, because I was searching on Nuxe website and they do say they are cruelty-free. Do you think that they have changed or is it false advertising? Great article by the way 🙂

  • Rachel says:

    Can someone please let me know whether arbonne is actually cruelty free because they’ve never been here on cruelty free kitty, and they’re not listed by choose cruelty free either. I’m very weary of them now

  • Subha says:

    Even there are some local brands aw well as many international ones that claim to be cruelty free. Now that I understand many of them have loopholes. How to ensure if the packaging tells the truth?

  • Kirstin says:

    please excuse my language, but what pisses me off about OGX(organix) is that on their products they put “never tested on animals” yet they arent cruelty free like cant they get in some sort of trouble for putting that on their products

  • Steph says:

    Younique is EUROPEAN union compliant and the European Union does not allow for animal testing, you may want to research a bit more…

  • Xela says:

    Nuxe revamped their line a few years back and upped the ante on the fragrance front too. Fragrance is not natural. I think the people at Beautpedia who termed this kind of line as “natural themed”, are right. It’s far more honest than pushing it as natural when it is anything but.

  • Milena says:

    I kept thinking benefit and soap&glory are cruelty-free. They are not!

  • Hope says:

    Really disappointed with Yves Rocher. I tried their foundation before and it’s one of those few foundations that suit my skintone and have a natural finish.

  • Roxanne says:

    L’Occitane en Provence are another company that aren’t cruelty free. They sell in China and explain this on their website.

  • Diana Mihaela says:

    I’m really sad that Yves Rocher is not cruelty free. Now I have to try something else.

  • Carla Norris says:

    Some people may assume that Cover Girl is cruelty-free because Ellen Degeneres is/was their spokesperson, but they aren’t.
    I’ve never shopped them, and likely never will.
    I honestly can’t think of an animal-testing company whose products could entice me to ignore their cruelty policy.
    For example, I used to be a TOTAL MAC-head, but dumped them when they started selling in China.
    I’ll admit that it hurt, and I would love to shop them again, but I won’t until and unless they change their ways.
    There are so many cruelty-free alternatives out there.
    For example, Silk Naturals’ lipsticks are every bit as good as MAC’s, but cruelty-free, and a fraction of the price. The packaging is quite utilitarian, but who cares?

  • Lex says:

    Wow, thanks a lot for this! I always used to think L’ORÉAL was cruelty-free because of all the things I’ve heard about it, and I really feel bad that I’ve been buying my products from them for so long. Thank you for informing us about this! It was really helpful, as well. 🙂

  • Caitlyn says:

    Please take the Body Shop off this list as an alternative! The Body Shop is owned by the company Neslte which is a horrible country regarding the environment. Nestle is taking water from drought ridden places, bottling it, and selling it back at at much higher price. All the while people who actually live in these places have restrictions on how much water they are allowed to use while Nestle can take almost as much as they want. They are a predatory company when it comes to profiteering in the water business with no regards to the implications it has in the environment in the cities, states, and countries that they are in. Boycott all Nestle products and all other companies they own!

  • Cristy says:

    I just checked the FAQ section for benefit and they say they are cruelty free. I could have misread but I’m pretty sure I understood they are. I could be wrong but could you double check on it? I took a screenshot of their response from their FAQ page but couldn’t see a way to post it on here. Thank you 🙂

  • I definitely think something changed within the company, but I’m not able to find out what. Maybe time will tell!

  • Marie Fawcett says:

    You do know that companies who have their products made in china don’t always test. They can make products in china but still not test. The reason they make them in china is because it’s cheaper for them to make it. As for Benefit seeling in china if they sold in hong kong and only hong kong then they can be classed as cruelty free. They can’t sell to businesses because of the law in china. That’s like when MAC counter girls tell people that the products in the UK aren’t tested on animals so they’re cruelty-free. It’s lies and Benefit have counters they don’t sell their products to a company for that company to sell it and make profit. That’s why they have concession stands.

  • Aurelas says:

    *Sigh* Before I knew that animal testing didn’t mean just rubbing some lipstick on an animal and making sure their fur didn’t fall out or something, Rimmel was my go-to brand for makeup and nail polish. The funny thing is, while I’ve never found exact dupes for my favourite Rimmel products (Rimmel themselves no longer make them either), your recommended alternative brands are the very ones I’ve turned to! I love that even if you are poor, as I am, with Wet n Wild and E.L.F. you can still get good makeup and not have to worry about what poor creatures were tortured and killed so you can have it. If you haven’t tried them because their low prices scare you, you really should give them a chance. You might just be pleasantly surprised 🙂 Every now and then I get ahold of a lipstick that is too waxy; if I do I just give it to my little girl to paint her face with. lol For $1 you can afford to do that!

  • Klara says:

    Guys, i hot confused with my cosmetic at home. Could you tell me whether NYX and Korres are cruelty free? And i mean everywhere not just for some countries.

  • Kaitlyn Verastegui says:

    On Benefit’s FAQs, they answer a question about animal testing and it does not say “except where required by law”. I think that is where the misleading comes from. I have not personally contacted the company, that is just what their website says. https://www.benefitcosmetics.com/us/en/help/faqs

  • Regan says:

    If you go one benefit’s website now, it says this: “Benefit does not test our products on animals.

    Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products – this was implemented long before the 2013 official ban set by the European Union.

    We are deeply committed to the elimination of animal testing. We’re playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

    We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.”

    So are they lying? I am very confused

  • Amy Marino says:

    Revlon and Almay have told me they’re cruelty free, but we know they’re not. I asked them once, and they swore they were CF, but we know the difference. Why are these companies a bunch of liars?

  • Shelly says:

    Pur cosmetics is also certified cruelty free…I love all their products!! Vegan friendly, cruelty free, paraben free U.S. company….and they work like a dream!!

  • But do they make money by selling products, or by recruiting other sellers? If they’re making money, they’re most likely recruiting others (and those people need to recruit more people to make a living, making it a neverending cycle that only truly benefits those at the top). It’s a flawed system. You’re making your family and friends lose money in order to keep your rank.

    • Bridgette says:

      Would love to know if you think Perfectly Posh is cruelty free. They actually do not *have* to recruit to get basic commission which is 20-25% but then you do get bonuses or 1-5% off downline. So many are scams with pushing people to have so much product and keep recruiting. SAHM trying to bring in extra income and keep their independence. Sucks. But Posh seems pretty decent so far. New… so crossing fingers doesn’t go the way of many.

  • Younique uses being cruelty-free as a marketing tool, but it clearly states on their website that they test on animals.

    And I 100% agree that multi-level marketing is a scam. I want to write a post about it pretty badly but my goal isn’t to offend anyone.

    • Gayle Bynum Cardosa says:

      I am curious to know where on their website you’re finding that information. I am specifically not buying it from an acquaintance due to this question but I look on their website and it very clearly says that they do NOT test on animals though they are not seeking certification at this time. Can you tell me where you find this information on their website? As for the MLM…I couldn’t care less really. It’s a free country. MLM “businesses” are not illegal and so it’s not my business. I’m only here to worry about the suffering of animals. Thank you. 🙂

    • Birdlover says:

      how is multi-level marketing a scam? it’s just a business model. I think you’re thinking of pyramids which are illegal. there’s a huge difference–learn them. with pyramids, there’s no product, no service. there’s nothing wrong with MLM, if it’s done with integrity, and there’s a product and a service. and, on this site, we’re worried about whether or not there’s animal testing and cruelty.

      • If you don’t want to read my opinions about MLM/pyramid schemes, by all means, don’t read my blog. But don’t tell me what I am or am not allowed to talk about on my own blog.

        I care about more than animal testing, and I’m sure many other people here do too. There’s a lot of human exploitation going on in MLMs which isn’t something I want to be silent about.

        • Julia says:

          I’m very interested in reading more of your opinions of these companies. Have you or are you planning to write any articles about them? Thanks!

        • Mindy says:

          I agree with regard to MLM’s. Vulnerable women get sucked into these schemes and many lose so much money. Don’t get me started in the aggressive sales tactics and pushers who think their products are oerfect one size fits all. These sales models should be illegal in my opinion.

  • Valerie Prather-Stricherz says:

    That’s a great point!

  • Cheryl says:

    I use Arbonne products which are cruetly-free and vegan and know they will be opening a location in Taiwan and selling there. Does Taiwan have the same stance as China in regards to animal testing as I cannot find anything on this. If they are I will have to find new products.

  • Isis Calder says:

    Benefit does not test on animals, this is on their website!

    “Benefit does not test our products on animals.
    Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products – this was implemented long before the 2013 official ban set by the European Union.
    We are deeply committed to the elimination of animal testing. We’re playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.
    We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.”

    • kat says:

      Benefit still sells in China, China requires makeup brands to test on animals, ergo benefit tests on animals. Sadly. I use to love Benefit.

  • Colleen Kenten says:

    When was this list updated last? I was just looking at benefits FAQ page, and it does not say what you quoted.

  • Anna Pottinger-Priest says:

    I’m new to this page, so glad I found it! VERY glad I read this article… I have bought Organix for the family for years since they carried the bunny logo. Time to change that!
    (I personally use Natures Gate, cruelty free & vegan, but the family doesn’t like it… gotta find a different brand for them!)

  • Noemi Guzman says:

    Do you know if Honest Beauty is cruelty free? I emailed them but have not heard back yet.

  • Rule of thumb is that if they sell in China then they do, or at least hand products over to other companies to test them.

  • Fiona Virginia says:

    Are Anastasia Beverly Hills and NYX cruelty free? ABH Dipbrow Pomade apparently is made in China and I just realised that an hour ago and I used this product a million times! (feel bad).

    Urban Decay iconic Naked Palette (the original, I wouldn’t know about the other Naked palettes since I don’t own them), is also made in China… and some of the NYX blushes are also made in China. How can products made in China cruelty free?

    • Julia says:

      Products made in China are not necessarily sold in China. The Chinese government only requires animal testing on products sold in China, which means that ABH and NYX are indeed cruelty free because they just have products made there, not sold there.

  • Silja says:

    When has this list been updated???

    Estee Lauder do not test on animals, BUT they sell in china and allow others to test their products on animas….

    – Estee Lauder owns:

    Estée Lauder, Aerin, Aveda, Aramis, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, Donna Karen New York, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Glamglow, Goodskins labs, Jo Malone London, Kiton, La mer, Lab series, Le Labo, MAC, Marni, Michael Kors, Ojon, Origins, Osiao, Prescripives, Rodin Olio Lusso, Smashbox, Tom Ford, Tommy Hilfiger, Tory Burch.

    – Shiseido (Opdateret liste 9/6-16)
    ( http://www.shiseidogroup.com/brands/?rt_bt=menu-brands_001 )


    Serge Lutens, Narcisso Rodriquez,
    Issey Miyake

    Anessa, Aupres, Aqualabel, Eau Thermal Avéne, Benefique, BareMinerals, clé de peau beauté , D program, d´icila, Elixir, Ettusais, Haku, Integrate, Ipsa, Majolica Majolica, Maquillage, Nars, Prior, Pure and mild, Revital Granas, Urara, Za,

    Hair products produkter;
    Joico, Shishido.

    – Johnson & Johnson; (Opdateret liste 10/6-16)

    Some of their cosmetics:
    RoC, Neutrogena, PizBuin, Clean&Clear

    – Unilever: (opdateret liste 10/6-16)

    Skincare mm.:
    Dove, Vaseline, Neutral, TRESemmé, Rexona, Axe, Toni&Guy, Sunsilk

    – Procter&Gamble: (Opdateret liste 11/6-16)
    Procter & Gamble Denmark ApS, komplet liste over mærker:

    Aussie, Head & Shoulders, Max Factor, Nioxin, Olay, Oral-B, Pantene, Professional Sebastian, SP, Sassoon Professional, Shockwaves, Wella Professionals

    – RimmelLondon:


    Some of the brands they own dont test or allow others to test their products, but reality is that they are own by for example (to take the first example) Estee Lauder AND therefor Estee Lauder makes money of them so by buying from one of these brands, you support indirectly animal cruelty..

    ALLE these main companies dont test BUT allow others to test on animals, and all trade with China.

  • BecIsSuchAHatefulPerson says:

    I have a question. So, basically for a brand to be cruelty free they can’t sell it in certain countries (bc of the “where required by law.”)? So a GIANT company has to pull out of a multi-billion dollar makeup economy to be cruelty free…right? I’m mainly referring to China. How is that fair to a company, who themselves do not believe in testing on animals, but a country (or countries) requires it by law? IMO it’s the stupid country that should be boycotted…not the makeup company. But hey, to boycott an entire country is kinda hard to do of course. I HATE animal testing, it’s awful. I’ve seen those videos and it makes me sick. I’m certainly not saying that I support these companies (that have no choice but to test on animals if they want to sell in certain places) because I don’t. I don’t and haven’t purchased from L’Oreal in probably ever. Now benefit- I had NO idea. Won’t be buying benefit!

    Thanks for your blog, it is VERY informative and gives us lots of important info! And it’s just so pretty the way you designed it. I will definitely be following you from now on!?
    *It was supposed to post as BamaChickadee…overlook that stupid username that I used like ONCE.?

  • Anna Elizabeth says:

    So basically, China’s laws are screwing things up for everyone else? I absolutely love OGX, and want to encourage them to become a vegan company… do people really think that stopping buying a vegan product from a non-vegan company will encourage them to stop animal testing? I’m just trying to think very logically. Cheers

    • Kelley says:

      For me, it’s a personal preference to not spend my hard earned money on products that have been tested on animals just so billion dollar companies can continue to make billions of dollars. Knowing the level of cruelty required to bring these products to market is not something that I can, in good conscience, participate in.

  • CynfullyMe says:

    Please mention Younique, the MLM markets scam/makeup brand. I became a presenter for them under the EXTREMELY false pretenses that they were made in the US, that they were all natural, mineral based, and most importantly, that they were cruelty free. NONE of these facts are true, and I want to spread the message that this company is basically ripping off women and calling it empowerment. When it’s really just a scam targeted at women, and that’s not okay. I’m trying to spread awareness, and I’d love it if you’d help ???✌?️ Thank you by the way, I really appreciate the hard work it takes to get to the truth. It wasn’t something I found easily as there are so many loopholes regarding who can say they are cruelty free and why. Just because a company itself doesn’t test on animals, doesn’t mean they don’t hire a lab that DOES test on animals, as most makeup is tested on animals at the ingredient level, to see if it creates an irritant, etc. So thanks for your good works! Much appreciated ❤️? Follow me on IG madcynfull ?

  • Jamieson says:

    Tarte’s parent company – Kose is not cruelty free and so by default neither is Tarte.

  • celina says:

    All the no animal testing sites (Bunny Free, Cruelty-Free and Cruelty-Cutter) does not list “theBalm”. Does that mean the company does in fact test on animals?

  • Teri May says:

    A lot of people think Bourjois are cruelty free and are surprised when I tell them otherwise, I don’t know why they are one in particular people assume don’t test!

    Teri-May xxx

  • Rhiannon Adams says:

    origins is another one that I assumed was cruelty free but sadly their website states that they test “when required by law” so I stopped buying from them.

  • Suzi says:

    It doesn’t matter where the products are manufactured. If they’re SOLD in the Chinese market, that’s when the products have to be tested on animals.

  • Gina Hanlon Oslick says:

    I am a Younique presenter and I am extremely proud to say that our products are cruelty free plus we have products that are gluten free and vegan friendly. If anyone would like to look at our website, please visit http://www.youniqueproducts.com/GinaOslick15239. I can also be found on Facebook.

    • CatLewis1912 says:

      Younique isn’t cruelty free. They may quote that the end product is not tested on animals but their official reply includes a statement indicating that a complete and in depth study has not been conducted on individual ingredients… This means that the ingredients could have been tested on animals and therefore the product wouldn’t be cruelty free. Also when questioned they refuse to disclose whether or not they have plans to expand sale to China which is a country that requires all products sold in that country to be tested on animals by law… a lot of people will see this as an indirect admission that a company has plans to because any company who is truly cruelty free and is passionate about it’s cruelty free status would have not only by now conducted audits to confirm the origins and status of each individual ingredient but would be forthcoming in telling a customer “NO!” when questioned about their intention to expand to the Chinese market not reply with a status saying they plan to expand to other countries soon. Younique have stated that they’re in the process of acquiring official cruelty free status for a very long time now and still haven’t simply because they cannot provide evidence to prove they are truly cruelty free….

    • L.yanulavich says:

      Younique is not certified cruelty free, it is stated on many websites that the final products are not tested on animals but the company is in the process of verifying if the ingredients are tested. It isnt peta certified,leaping bunny or any other cruelty free certified. FB Isnt a source for facts. The article states that Younique states they are but are not certified .

  • Laura Carter says:

    How do the companies which “require” animal testing know the product has been testing on animals in the first place? Does the company have to declare or show some sort of proof? If so, what kind?

  • Emily says:

    So this is the most current disclaimer on the Benefit site,

    “Benefit does not test our products on animals.

    Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products – this was implemented long before the 2013 official ban set by the European Union.

    We are deeply committed to the elimination of animal testing. We’re playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

    We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.”

    I can’t seem to find anything that discusses their selling of products in China and would love to be clear about them!

  • Erin Apodaca says:

    Just because someone sells in china automatically means they aren’t cruelty free?? Can someone explain this?

    • Lynette says:

      because China requires all products sold there to be tested on animals. They are taking steps to stop it, but havent yet. So, if a company decides to sell in china, they are also deciding to test their products /ingredients on animals to comply with Chinese law. Also, products can be made in China but not tested on animals, if they are not sold there.

  • Elizabeth Vigneault says:

    I noticed you mentioned Marcelle as an alternative to L’Oréal products. As someone who lives in Montreal, where their products are made, I see them in every drugstore and I have never noticed a cruelty-free logo on their products, neither have I seen it mentioned on their website. Did you have to contact the company personally to get the information? I find it odd that a company wouldn’t pride itself by advertising that they are cruelty-free.

    • Suzi says:

      Yes, I contacted them.

      • CynfullyMe says:

        Please mention Younique, the MLM scam/makeup brand that says they don’t test on animals but I found out this is NOT true. Thanks ??

        • Hey CynfullyMe! Don’t hesitate to reply here or e-mail me at suzi@crueltyfreekitty.com with any info you found.

          • Trudy Rose says:

            Hi Suzi, great post. I hope you wouldn’t mind me using this information. I’ve Joined Maëlle who are PETA approved and Leaping bunny certified. Would you do a review on Maëlle? I know you dislike the MLM companies but I have made some income just through selling their products. I have yet to recruit but that’s not my goal right now. I want to promote good makeup/skin care and I feel that Maëlle tick those boxes. What do you personally think? TIA

          • Girl, you know how I feel about those. 🙂 Every MLM wants to pretend they’re not like those other MLMs, which should tell you there’s something off. It’s your right to do whatever you want to do, but Maelle is no different. Arbonne is also certified cruelty-free and vegan, still a pyramid scheme though.

  • Sharon says:

    How about Organics and Kiehls

  • ajs916 says:

    AVON!!!! Read this! They pay for the tests, which in my book is the same as testing yourself. They also sell in China, so there you have it! http://www.peta.org/action/action-alerts/avon-mary-kay-estee-lauder-and-revlon-are-paying-for-tests-on-animals/

    • Sue says:

      I stopped buying Avon 15 years ago because of their animal testing reputation, much to the shagrin of 1 friend who sold it, and still does. I remember their announcement shortly after that, that they had decided to stop animal testing. It’s a shame they are doing this again, even after they’ve lost so many customers due to this cruel practice. If companies would just take a stand against this in places like China, refusing to sell products there until changes are made pertaining to the laws requiring animal testing, but I guess greed has no bounds. 🙁

    • Kayla says:

      New Avon LLC is proudly cruelty free now! You can find the PETA Bunny on their catalogues.

  • Katherine says:

    I don’t get why Wet N Wild is “cruelty free”, yet alot of their products are made in China ! doesn’t make sense to me ??

    • Suzi says:

      Products made in China are NOT tested on animals by default! They’re cruelty-free as long as the company doesn’t retail in mainland China.

      • Emily says:

        Wet N Wild is sold in China

          • Emily says:

            That’s still selling in China, no? It doesn’t matter though anyways because makeup made & sold in china doesn’t have to be tested on animals! 🙂

          • Tiffany Huynh says:

            China requires a law where in order to sell to consumers within their territory, the product must be tested on animals. However, products made in china are not required to test, unless they decide to sell there also.

          • Louise says:

            Yes it does China won’t take products unless they have been animal tested

          • Abby says:

            If sold online or made in China, it is not required by law to test on animals. However, if it is imported to physical stores in China, it is then required by Chinese law to test on animals ?

    • Valerie Prather-Stricherz says:

      More & more these days, when I pick up a product & see the word China anywhere, I have a sudden urge to put it right back down….

  • Thanks for posting this! Most of these I was aware of, but I’m disappointed to see OGX/Organix there, as I had enjoyed using their products. It’s such a shame when companies change their policies and/or get bought out by larger companies. I always research brands before purchasing, but will have to make sure I check for updates on brands I already use. xxx
    http://www.justemma.co.uka fashion, beauty & lifestyle blog

  • Jemma says:

    Thank you for this! I buy Organix products a lot, so that won’t be happening in the future. I’d much rather spend my money on Giovanni or Alba Botanica.

  • Ally says:

    Nyx is owned by Loreal, is it not? How is that a cruelty free alternative?

    • Suzi says:

      NYX is still cruelty-free as a brand!

    • Melyssa says:

      Different people have different “rules” or guild lines of what is and whats not cruelty free. NYX is still on the Peta not testing list with a note that their are owned by L’oreal. In my eyes, NYX is supporting L’oreal, so I don’t buy from them. But this is a really blurry line.

      • guest says:

        In my eyes Peta is supporting L’oreal.

      • Rosalie says:

        Honestly, it’s not a blurry line at all, especially to those animals. We can’t say we’re against animal testing if we’re only looking at the product, when the company or its parent company is torturing animals just because it’s happening in another room.

    • Helena Fox says:

      Exactly, when you buy NYX, the money you think you are paying for a cruelty free product ends up in L’Oreal’s full of blood hands!!! I don’t buy NYX or Burt’s Bees either anymore because of their owners.

      • ellie says:

        Ok that’s like saying you shouldn’t go to a supermarket and buy vegan food because it goes to the supermarket. Like don’t be so nit-picky.

        • Banana says:

          That’s totally different. Humans need food to survive, humans do not need cosmetics to survive.

        • Vegan Rabbit says:

          Most people have very few alternatives to grocery stores, whereas most people have loads of alternatives when it comes to brands that are totally cruelty-free — with totally cruelty-free parent companies. So what you’re saying isn’t a realistic comparison.

          I maintain a huge list on my blog of cruelty-free and vegan companies (that aren’t owned by companies that test on animals). We should be giving those brands our money first and wherever possible, over brands that are owned by cruel parent companies.

          • Rosalie says:

            I agree. I’ll be checking out your blog. I just don’t understand how hard this is: either you’re horrified by the torturing of animals or you’re not.

    • Emmychu says:

      Mother companies and sister companies can be different in many ways including being cruelty free or not. Many companies are owned by L’Oréal and they don’t test on animals. Look at Urban Decay, they don’t test on animals but are owned by L’Oréal. NYX is its own company, it can make the choice of being cruelty free or not.

      • Carla N. says:

        I have been giving NYX a TON of business since I dumped MAC and Bobbi Brown.
        I also love Kiko, Milani, Jordana, Makeup Geek, Jordana, and e.l.f.

  • gricel says:

    A very long time ago, I read something about benefit not testing on animals (a VERY long time ago), which led to my using them in the first place. I think they even had it printed on their packaging, but that is definitely no longer the case.

  • Helen says:

    A lot of people like to assume their favourite brands are lovely and animal friendly when sadly 8 times out of 10 this isn’t the case.
    I notice you mentioned REN as a CF substitute but they have just been bought by Unilever, one if the biggest testers of animals on the planet. This is such a shame as I really liked REN so won’t be buying from them again now that they’ve sold their soul.

    • Suzi says:

      It came as a shock to me too. I’ll definitely give another update about REN in the upcoming months to see what happens, but their cruelty-free status (as a brand) should stay.

      • Rosalie says:

        So you consider something cruelty free if the product itself isn’t tested? I know some don’t–I don’t–but others look only at whether the product or company itself uses testing. I might be misunderstanding, but it sounds like you’re focusing only on the product and/or the company (rather than the parent company). Is that accurate?

  • Jennifer says:

    E.O.S sells in China, but they used to be cruelty-free.

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