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For the majority of these cases, the brands are sold in China, where animal testing is mandatory by law for foreign cosmetics. It's important to read the fine print when reading brand policies, as many of them will claim to be cruelty-free but then include a clause about "except when required by law". If they are sold in stores in China, this clause then means that they are not a cruelty-free brand.
I've also included alternative cruelty-free suggestions for each brand. Feel free to leave your favorite cruelty-free dupe suggestions in the comments below!
NARS was once a cruelty-free staple brand for so many. Unfortunately, earlier this year, they updated their animal testing policy to reflect their decision to join the Chinese market. From now on, NARS is going to test on animals where required by law, meaning they are no longer cruelty-free.
One good thing that has come out of this horrible decision is that there has been so much media attention brought to their decision, which is helping to increase awareness about animal testing!
For cruelty-free alternatives to NARS, check out Stila, KVD Vegan Beauty, Jouer, Marc Jacobs Beauty and Smashbox.
L'Oreal has a notoriously misleading animal testing FAQ. They claim “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world. Nor does L’Oréal delegate this task to others.” However, they do sell their products in China where animal testing is mandatory for foreign cosmetics. They address this loophole in their policy as well: “An exception could be made if authorities required it for human safety or regulatory purposes.” In order words, they do fund animal testing of their finished products in China, where the practice is required by law.
L'Oreal owns tons of other brands, some of which are sold in China and share the same policy to test on animals where required by law, and some of which remain cruelty-free despite the policy of their parent company (like Urban Decay and NYX).
For cruelty-free alternatives to L'Oreal from the drugstore, give e.l.f. a try! Their products are on point and they are more affordable than L'Oreal.
3. Estée Lauder
Estée Lauder claims that they are "committed to the elimination of animal testing", yet they do test on animals where required by law. Since they sell their products in the Chinese market, where animal testing is required, and they aren't a cruelty-free company.
Like L'Oreal, Estée Lauder also owns several other brands which are subject to this same policy.
Their Double Wear Liquid Foundation is incredibly popular, but fortunately there are some great cruelty-free alternatives! The Too Faced Born This Way Foundation and Smashbox Studio Skin Hydrating Foundation are both similar options.
MAC Cosmetics is probably one of the most popular and well-known makeup brands of all time, and they used to be a cruelty-free brand, which can lead to some confusion as to their current policy. They are owned by Estée Lauder, whose animal testing policy is not to test on animals unless required by law (as mentioned above). Because MAC is sold in China, where animal testing is required, MAC isn’t a cruelty-free company.
If you're looking to replace your MAC eyeshadows, I can't recommend Makeup Geek enough. Their eyeshadows are AMAZING! As for MAC's lipsticks, NYX has some great shade dupes, and as a bonus, they are a whole lot more affordable.
Benefit is one of those brands that everyone seems to think is cruelty-free, but unfortunately, they are NOT a cruelty-free company. Their policy is not to test on animals unless required by law. Their products are also sold in mainland China, where animal testing is required. Benefit also currently sells its products in Sephora stores across China and shows no intention of pulling out of China.
If you are drawn to Benefit because of their adorable retro packaging, you will LOVE the cruelty-free brand theBalm Cosmetics!
Lancôme is owned by L'Oreal and inherits the same policy to test on animals where required by law. Since Lancôme is sold in stores in mainland China, it cannot be considered a cruelty-free brand.
Some of Lancôme's most popular products are their mascaras, but I think the cruelty-free mascaras from Tarte and Pacifica are easily just as good if not better!
7. Make Up For Ever
Make Up For Ever is a popular French brand owned by LVMH (Louis Vuitton / Moët Hennessy) which is sold at Sephora and used by many theatre and makeup artists alike. Sadly, they test on animals. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Make Up For Ever isn’t considered to be a cruelty-free brand.
Another heavy hitter drugstore brand, Maybelline also shares the same policy as their parent company L'Oreal. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Maybelline isn’t a cruelty-free brand.
For an affordable cruelty-free alternative to Maybelline and other drugstore brands, ELF has tons of great options!
9. Rimmel London
Rimmel London claims to be "against animal testing", but in reality, they are not cruelty-free as they sell their products in China. When asked about why they are selling their products in China while they claim to be against animal testing, they state that "Chinese consumers have made it clear they want Rimmel London. It would not be right to deprive them of the products they want to use and enjoy. Our industry continues to work together in encouraging the Chinese authorities to accept more modernized non-animal safety testing methods." Rimmel's parent company Coty shares the same policy.
For a dupe for the Rimmel London Scandaleyes Retroglam Mascara, I highly recommend the Too Faced Better Than Sex Mascara! Not only is it vegan, but it also won our best cruelty-free mascara reader poll!
Like L'Oreal, Revlon is a privately held company which tests on animals where required by law. Since they are sold in China, they are subject to animal testing and thus not cruelty-free.
If you love Revlon's famous lipstick formula, give Colourpop's Lippie Stix a try. I found the formulation to be very similar, and they are even more affordable than the Revlon ones!
Covergirl went cruelty-free as of November 2018! Read the full article here.
Covergirl may use adorable kittens in their advertising campaigns to give off a cute and cuddly image, but they still test on animals! They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Covergirl isn’t considered to be a cruelty-free brand. Its parent company Coty shares the same policy.
Clinique is NOT a cruelty-free brand. Clinique is owned by Estée Lauder and its official animal testing policy is not to test on animals except when required by law. Clinique is sold in mainland China, where animal testing is required by law.
For a dupe of Clinique's ever-popular Chubby Sticks, try Tarte’s LipSurgence Skintuitive Lip Tint. They are equally hydrating and beautiful!
Almay is owned by Revlon and shares the policy of their parent company to test on animals where required by law. They are also sold in China, where animal testing is mandatory for foreign cosmetics. As such, they are not a cruelty-free brand.
For a cruelty-free alternative to their "dermatologist-tested" eye makeup, give SheaMoisture's products a try! As a bonus, they also contain more natural ingredients.
14. Max Factor
Max Factor is another drugstore brand which is primarily sold in Europe. They are also sold in China, where animal testing is required, and they are therefore not a cruelty-free brand. Their parent company Coty shares the same policy to test on animals where required by law.
For a cruelty-free (and equally affordable) alternative to Max Factor, check out the brand Barry M!
15. Bobbi Brown
Bobbi Brown states that they test on animals where required by law. Since they sell their products in China, this means they are subject to animal testing and thus they are not a cruelty-free brand. They are owned by Estée Lauder, which as mentioned above, shares the same policy to test when required by law.
For cruelty-free alternatives for Bobbi Brown's cult classic Long-Wear Gel Eyeliner, try the Tarte Clay Pot Waterproof Shadow Liner and the Colourpop Crème Gel Colour.
Like many of these brands, Chanel's animal testing policy is nowhere to be found on their website. But their products are indeed sold in mainland China, where animal testing is mandatory for foreign cosmetics. Because of this, Chanel tests on animals and cannot be considered cruelty-free.
If you're looking for high-end designer beauty but don't want to support animal testing, Marc Jacobs Beauty is a great luxury cruelty-free option!
Bourjois is a popular French cosmetics brand. They were previously owned by Chanel but were acquired by Coty in 2015. They share the same policy as their parent company to test on animals where required by law. They sell their products in mainland China and as such, they are not cruelty-free.
For a similarly priced (but cruelty-free) European drugstore brand, try GOSH Copenhagen! I especially love their Velvet Touch Lipsticks.
18. Giorgio Armani
While their website says "Giorgio Armani does not use animals to test its products", this is very misleading. They are owned by L'Oreal, and they share L'Oreal's policy to test on animals when required by law. Since Giorgio Armani's products are sold in mainland China, this, of course, means they are not cruelty-free, as they are therefore subject to animal testing.
For a cruelty-free dupe for the "holy grail" Giorgio Armani Luminous Silk Foundation, try the Catrice Nude Illusion Foundation!
19. Tom Ford
Tom Ford is owned by Estée Lauder, and it shares their animal testing policy to test when required by law. They are not considered cruelty-free, since they sell in China, where animal testing is mandatory.
The Milani lipsticks are great cruelty-free affordable alternatives for the Tom Ford ones. They are just as creamy and opaque, and at a fraction of the cost!
20. Yves Saint Laurent
As with Giorgio Armani, Yves Saint Laurent is also owned by L'Oreal, and adheres to L'Oreal's animal testing policy. As YSL products are sold in mainland China, they unfortunately are not cruelty-free.
The Catrice Re-Touch Light-Reflecting Concealer is an excellent cruelty-free dupe for the YSL Touch Éclat and it's about $36 cheaper!
21. Sephora Collection
While there are many cruelty-free brands sold in Sephora stores, sadly Sephora's own brand is NOT cruelty-free. Sephora sells its products in China where animal testing is required by law for foreign cosmetics.
While it is hard to suggest an alternative brand since Sephora's brand covers such a wide range of products, there are comparable options from e.l.f., NYX and Milani.
Shiseido is a luxury Japanese beauty brand over a century old. It is also the parent company to brands such as NARS and Bare Escentuals (aka bareMinerals). Shiseido's policy states that it does not test its cosmetic products or ingredients on animals except when absolutely mandated by law, and upon further searching through their website (which is not made easy), I found another clause that states "in China, in order to guarantee the safety of imported cosmetics, safety studies including animal testing may be required".
For a cruelty-free but equally upscale option, try the brand Charlotte Tilbury. The formulas of their cream eyeshadows and lipsticks are also very similar to those of Shiseido.
There is misinformation about whether Burberry tests on animals, and unfortunately the truth is that they do test where required by law. Since Burberry is sold in mainland China, they cannot be considered cruelty-free.
For a cruelty-free alternative to their unique eyeshadows, I would recommend the cruelty-free brand Illamasqua, which sells equally deluxe eyeshadows.
Dior is owned by LVMH (Louis Vuitton / Moët Hennessy). Like many other luxury brands, Dior tests on animals. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Dior isn’t considered to be a cruelty-free brand.
A good alternative to the Diorshow Mascara is the Urban Decay Perversion Mascara. Its thick mascara wand and formula are very similar to Dior's.
25. La Mer
La Mer is an incredibly expensive luxury makeup and skincare brand owned by Estée Lauder. Like their parent company, they test on animals when required by law. Since their products are sold in mainland China, this means they are not cruelty-free.
Since La Mer's makeup is formulated with unique ingredients, it is a bit challenging to find exact dupes. However, I would definitely recommend the foundations and other products from 100% Pure, as they have luxurious formulations that are a bit more affordable.
Guerlain is owned by LVMH (Louis Vuitton / Moët Hennessy). They claim that they "are strongly opposed to animal testing and have developed recognized expertise in alternatives to animal testing". However, they sell in mainland China, which unfortunately refutes this statement. Therefore, they cannot be considered cruelty-free.
If you like Guerlain's Meteorites, you will definitely love Hourglass’s Ambient Lighting Powders!
Avon claims to be the first major cosmetic company to end animal testing nearly 25 years ago, but in reality they're authorizing and paying local officials in China to test on animals for them so they can sell their products there. While they claim to have "a deep respect for animal welfare", it seems to be part of careful wording to distract from the fact that they are not cruelty-free.
Jordana's eyeliners are said to be good dupes for Avon's. They are easy to find in most drugstores and they are cruelty-free!
28. Mary Kay
Similarly to Avon, Mary Kay's representatives are sometimes responsible for misinformation regarding Mary Kay's animal testing policy. While they are very vocal about "not testing on animals", they actually do test on animals where required by law. In the late 1989, they announced a moratorium on animal testing of its products. Sadly, in 2012 they started testing on animals again when they made the decision to join the Chinese market. This means they are now no longer cruelty-free.
For a cruelty-free alternative to their SPF Foundation, try Balm Shelter from theBalm.
29. Dolce & Gabbana
Dolce & Gabbana is owned by Coty. They share their parent company's policy to test where required by law. As they sell their products in the Chinese market, they cannot be considered a cruelty-free brand.
Two similar options to D&G's popular Luminous Cheek Colour Blush are Marc Jacob's Air Blush and Tarte's Amazonian Clay Blush.
30. Shu Uemura
Owned by L'Oreal, Shu Uemura shares their parent company's policy to test on animals where required by law. Since they sell their products in mainland China where animal testing is mandatory for foreign cosmetics, they are not a cruelty-free brand.
For cruelty-free (and easier to find) alternatives to Shu Uemura's iconic eyelash curlers, try the ones from Tarte and Tweezerman!
While these brands may have made the unfortunate choice to test on animals, there are SO many amazing cruelty-free brands to choose from. Check out our Ultimate Guide to Cruelty-Free + Vegan Makeup Brands to get started on building your perfect cruelty-free makeup kit!
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Milani is another very strong cruelty-free drugstore brand.
I used to be a hardcore MAChead when the brand was cruelty-free, but when their cruelty-free status changed, so did my shopping habits!
These days my lipsticks come from Milani, NYX, Absolute New York, or ColourPop. Milani’s lipsticks are Every. Bit. As. Good as anything MAC ever put out and at a fraction of the cost; the shade selection may not be *quite* as extensive, but it’s more than adequate.
Good cruelty-free lip glosses are offered by Milani, J. Cat Beauty, Essence, NYX, ZuZu Luxe, Kiko Milano, and L.A. Colors.
Eyeshadow: Sydney Grace, Buxom, Lethal Cosmetics, Makeup Geek, ColourPop, Root, Inglot, and Yaby.
Mascara: CoverGirl, Essence, Pacifica, and Smashbox
Eyeliner: CoverGirl, NYX, Urban Decay, or Kiko
Lip stain: e.l.f, ColourPop, Flower Beauty, The Balm, Uoma Beauty
Powder: CoverGirl, Soap & Glory, Essence
Blush: CoverGirl, Jordana (still to be found online, though it takes some looking), ColourPop
There is a TON of terrific cruelty-free makeup out there!
We need to take a stand to stop animal testing it is disgusting to kill animals and harm them just to have a bit of lip gloss so let’s stop this mess and save those animals
What about Redken hair colors?
Thank you for the clarify is this terrific and informative article. Love the fact that you took the extra step of listing alternative brands, which were spot on! It saddens me that I just tossed 2 awesome makeup products right in the trash, because I didn’t realize that these brands are in fact capitalizing off animal testing. TRULY A SHAME BUT I STAND BY MY BELIEF, so that being said, I will absolutely NOT use such products or sell such products on my online beauty shop. I will say that with all the animal cruelty buzz happening around the globe has generated so much awareness, and I’m super impressed with the positive impact this movement achieved. Each day more and more, leading brands and major retailers, are committing to the cause and converting to animal cruelty free!!! Peace to all, especially our furry little friends!
Thank you for spreading awarness and being cruelty free
This is so sad that pepole just use animals to test why cant they do it insted
Glad to see that there are so many people that use cruelty free products, my skin and hair are healthier.
Well that was a very shocking and informative list regarding companies that use Animal Cruelty for the sake of greed!!! Everyone who has an ounce of moral fibre should NOT sell their products to China. I’m sure that the world is big enough to sell cruelty free products too and boycott China!!!!! I’m also sure that NO company would go out of business if they stopped selling to China!!!!
Urban Decay and NYX have been mentioned as “cruelty free alternatives” however both of the brands are in fact owned by Loreal.
I will 100% be going through my makeup collection because I don’t support animal testing at all. Thank you
This is so sad!????????????????????????????????????????????
I wanna ask, vaseline and johnson baby are cosmetic from animal or not?
I have so many of the product brands that test on animals. I have been learning about the horrors of animal testing and I will no longer buy products tested on animals. I am thankful for your website and information. Especially, the fact that you have alternative products listed (some products that I have used in the past but will now continue to buy).
In the list it shows Amway , but the article doesn’t show ?
God Bless YOU!!!!!
Wouldn’t a better solution instead of boycotting this bra ds to lobby for the elimination of mandatory testing in China?
No, because if you boycott a certain brand, their sales and popularity are going down and they need to react. You can not boycott a certain country’s laws, especially if you are not from that country. Do you think that people that make the laws in China care what some random person from another country thinks about their laws? Probably not.
I’m glad that none of my make up brands are listed under non cruelty-free brands. I couldn’t help but feel frustrated and sad at the same time. It’s hard to accept that all these are unethical. It really breaks my heart.
I’m a long time vegan and thoroughly appreciate the research you did for this article.
I will be buying only cruelty free cosmetics and toiletry from here on out.
Shame on China for its insistence for animal testing.
It must come to an end!
Glad to see that people are buying cruelty free make up,I buy revlon hair dye vegan but not happy there make up is still animal tested.Buying vegan hair dye, you can use just what you need and it wont burn your hair.I
It is shocking that these huge companies are still not cruelty free. Surely they are wealthy enough to not sell to China. Disgraceful greed, how the hell do they sleep at night? Probably better than us who give a damn!
What you do is amazing, I’m so grateful to you and hopefully every person and company will catch on. Living in hope, love and light, Rachel ❤
YOU HAVE HELPED ME SO MUCH.
I NOW HAVE A MUCH BETTER IDEA OF WHAT I NEED TO DO.
I AM ABOUT TO GO WITH ONE STRONG CRUELTY FREE COMPANY TO PURCHASE ALL MY SKIN CARE AND MAKEUP FROM.
STARTING OVER FRESH.
AFTER ALL I READ, THAT YOU POSTED, ALL I REALLY HAVE LEFT IS CHANTECAILLE, ANASTASIA, BESAME, PERRICONE MD, KIEHL’S & CATRICE TO LOOK AT.
EVERYTHING ELSE INCLUDING THE FRENCH MAKEUP & PACKAGING LIKE CLINQUE … WHICH I LOVE GREAT PACKAGING… IS NOT CRUELTY FREE.
IF YOU HAVE ANY OTHER IDEAS OF HOW I CAN GET JUST ONE GREAT COMPANY FOR MY SKIN CARE AND MAKEUP PLEASE LET ME KNOW.
I NEED A KILLER CONCEALER.
I GUESS I WILL HAVE TO GO TO SAKS FIFTH AVENUE AND HIT ALL THE CRUELTY FREE COUNTERS!
I’ve been getting tons of ads for Perfect One USA coming across my Facebook feed – do you know anything about them? Are they cruelty free?
How dare you guys do that to poor animals! just so you can get rich you’re pathetic! I will never buy your crap
This is a subject that I think is worth doing something about.I MADE A LIST OF PRODUCTS THAT STILL TEST ON ANIMALS……………I WILL NOT USE THESE PRODUCTS ANYMORE!!!!!!
Hi there guys!
Just to let you know that Avon is now owned by the company, Natura, who also owns The Body Shop. I am unsure on the separate company in China but I do know that both Avon UK and USA do not test on animals, and even do a vegan friendly range of both skincare, and makeup.
I hope this helps.
P.S. I have no idea on the quality of their makeup range yet but Lush do some amazing skincare, hair care and bath products which are cruelty free.
Thank you for this article, this information is so important. Unfortunately I have a number of these brands in my make up bag but they will be getting put straight into the bin! I have recently found a vegan brand called Tropic and their skincare is amazing so I will be trying out their make up range.
So that confirmed that Tweezerman is cruelty-free?
On L’oreal’s website it says that they own Urban Decay. Even if Urban Decay’s products specifically aren’t sold in China, buying UD cosmetics puts money in L’oreal’s pockets to continue to test on animals. Is this not true?
Hey ..just started to know all about cruelty free and vegan life style..there is this brand called focallure..iss it cruelty free?!
Thank you so much for your article!!
However, I don’t understand if CoverGirl is CF ( cruelty free ), or not ?
Thank you in advance ????
Yes, Covergirl went cruelty-free!
Thrive cosmetics? IL Makiage? Niche y Dia? Wander Beauty?
I didn’t read every brand review, but what I’d did read and some comments seems to focus on China. As recent as last month, March 2020, China passed a law banning animal testing for cosmetics or at least banning the restriction in requiring animal testing.
These are just my findings. If this list involves something or someplace other than China I can’t speak to that. But Nars was previously cruelty- free(which is not a regulated term anyway) until they sold to China. This new ban should solidify that position.
Yeah, I’m kinda iffy about the whole of L’Oreal being included. A friend used to head up their sustainability and social impact department and while she was there spearheaded the initiative to stop animal testing in China. Because they have offices there, sell there, and have employees there, they’ve been able to influence the government there to accept cruelty free requirements for product testing. In 2017, the Chinese government agreed to move over to the American standard for 3 types of tests because of the lobbying of L’Oreal. L’Oreal itself has been cruelty free in every other country for 35 years—well before it was popular. Look—my dog was rescued from Chinese animal testing, so obviously this is something I’m passionate about. But I also think it’s important to support the companies fighting for change and not just the ones who refuse to sell there.
I mean, you know that Smashbox and Too Faced are part of Estee Lauder as well, right? So when you buy this products you’re also givin money to the “mother-company”.
You mentioned that CoverGirl no longer sells their products in China since they have been acquired by Coty. However when talking about Dolce and Gabana, whose parent company is also Coty, you mention that they sell products in China. Which of the claim is correct? Do brands owned by Coty sell or do not sell their products in China.
I’m so glad I read this. I honestly thought all those big companies would be cruelty free. I’m so disgusted! Thank you so much for this article.
In first list there is Amway but when I scroll there is none. Is Amway did test on animal because I read it in their website that they did not test on animal anymore.
Sorry but your info on Avon is wrong. Avon in China is a completely seperate company from New Avon USA. Avon USA does not test on animals and customers do not receive products tested on animals. Not sure where you got this “scandalous” idea that Global Avon is being paid by New Avon to test.
Creating a separate company as a loophole doesn’t make you cruelty-free.
Arbonne skincare and make up is certified cruelty free on peta’s list and does not test on animals. In my opinion as a pro make up artist and skin care specialist. The botanically based products are better than La Prairie and Le Mer. In addition, Arbonne voluntarily bans 2000 harsh chemicals are voluntarily which is stricter than the European Union which bans 1300, and North America only band 8-12…. the best part is the price because it’s sold directly from consultants to clients. If you want to research, Arbonne’s ingredient policy is completely transparent.
To everyone who has read her comment, be forewarned that Arbonne is an MLM. MLMs have caused many people to be in massive debt by joining a company under the guise that they “run their own business” when in fact it is a legalized version of a pyramid scheme. Don’t be fooled. There’s plenty of information online. No hate to Mindy, I just don’t want anyone to fall victim to an MLM.
Well. I think then law should use testing on inmates instead of animals.Their the ones who are Guilty but the Innocent Animals have to suffer.This is not right Whose idea was it to start testing on animals anyway? Give it to the prisons let them test these products on their prisoners.Maybe this will detere some of these monsters from hurting ,killing raping etc if they know what’s coming if they go to prison.
Well, aren’t you fooled! Just because the Covergirl brand isn’t sold in China anymore, doesn’t mean its parent company Coty doesn’t sell in China. After seeing they are “leaping bunny” certified, I don’t think I can trust the leaping bunny symbol.
Parent companies are also the reason NARS started being sold in China as well. There are 7 big big corporations that own a majority of
the brands you see in today’s stores. Smashbox is owned by Estee Lauder as is Too Faced. So ultimately by buying these products, you are still supporting the big conglomerate that owns them. That’s why in my opinion they absolutely cannot call themselves cruelty free and why if Covergirl is considered cruelty free, why I won’t entirely trust the leaping bunny anymore. Here’s a business insider article showing who is owned by whom:
The Loreal is rather a cruelty free brand, including being one of the largest activists against animal testing around the world, MAINLY in China! More than 10 years working with the Chinese authorities to abolish animal testing. They opened an Episkin centre in Shanghai in 2014; to produce reconstructed skins and develop in vitro tests, which are an alternative to animals, offer this technology to the Chinese authorities.
So Basically, all companies that sell in China are not cruelty free. The only way they can be cruelty free is is they don’t sell in Chins
Lmao, Marc jacobs also sells in China such as colourpop, both cruelty free, so being or not related to mainland China hasn’t got anything to do sith if it is or not cruelty free
The Body Shop is cruelty free and actively campaigning to ban animal testing worldwide!
Hi, This is great info, but a lot of the cruelty free brands are still owned by companies like Estée Lauder or L’Oreal, so as a Vegan, I don’t wish to support them. I was surprised not to see ARBONNE included in your list of alternative companies as they are independent & their products are ALL Vegan, cruelty free, botanically based & always have been. Do you think you could update this?
I noticed your article says AVON, but does not differentiate between the two different AVON companies, Avon Products, Inc and New AVON, LLC in the US, Canada and Puerto Rico. Is there a reason for that?
You’re disgusting. Who cares about a bunch of dumb animals when there’s more important things in this world? People who are hungry , people who are starving, homeless, rape, murders, border deportation, exploitation, abused children, disabled children, families who need help, those are things that are more important than a bunch of company who test on animals. Boo boo boo cry me a river for a dumb rabbit or rat.
You are an evil pathetic human being. Sad waste of space… ewww
All Lives Matter, there is no hierachy or specifying if we want to manage and preserve a healthy shared ecosystem on this planet. All of the issues you mention were caused by mankind through greed, dominance and control. Your ignorence and hard heart only perpetuates the very issues of cruelty and brutality you believe are not important considerations for innocent animals but only for innocent humans. All Lives Matter!
Thanks for telling me what to buy. I now specifically go out of my way to buy tested products. I’ve added all the brands that test to my list to buy and my cruelty free ones are the ones to not buy. Animal testing forever
Please could you help to have all animals to be stop being tested please pass this on to the odds to tell them about the make up being tested on animals
If so many companies sell their products in China, why can’t they get together and refuse to sell them in China until China changes their law on testing on animals for foreign companies? If enough companies stand together maybe they will create a change!
I know this is an old post but I am hoping to find some answers.
I am confused about companies that claim to not test on animals unless required (in china)…does this mean the products they sell in US & Canada are NOT tested on animals? & the product’s they sell in china ARE tested on animal’s?
To Lea Ann Leming and Oliver Duval. Crazy girl Abby Perlman recently enbaresed Leming and Duval calling them the worst people in business.
I recently discovered the product-It’s a 10 for deep hair conditioning and though it is Cruelty free, the product contains PALM OIL !!! So technically not cruelty free as it’s destroying forests and taking away animals homes and messing up the ecosystem. I think being aware of ingredients such as Palm oil is EQUALLY as important as Cruelty free.. I wrote to the customer services of this company and asked them to stop including this ingredient..Also stated that I wouldn’t be purchasing any of their products again. What are people’s feelings on this?
Unfortunately Wet N Wild has just been discovered to be selling their products in China.
I guess U would rather be the animal they are cruel too?
I am in great confusion… many of these animal-testing cosmetic brands are sold in Europe, aren’t they? I understood that Europe banned cosmetic brands from producing and selling animal testing products. Is it allowed to sell these products in Europe if animal testing is done elsewhere? Can anyone help me?
Smashbox is owned by Estee Launder so Studio Skin in not a cruelty free alternative to Double Wear.
When I went Cruelty-Free I had to toss everything in my bathroom but it was worth it. I also got rid of all wool, leather and down items.
Another Great Alternative for Cruelty Free, All Natural Minerals made here in the us try Sweet Minerals – sweetminerals.com/angelsdream
I was actually SHOCKED when I read this list so I really want to thank you for the list. I don’t understand why in this day and age why Company has to test on poor animals, I just can’t figure out why they don’t want to use other alternatives in 2019, and that’s so very sad! ?
When you’re part of the solution and not the problem.
This is so helpful! I’m doing a report and needed some information to back it up and this is perfect! Thanks!
Thank you for doing all of this legwork. You’re a go-to when I’m deciding on purchases.
Hey, can you make a blog on Indian cruelty-free cosmetics and how to rectify them? As Indian brands don’t use a logo of a leaping bunny or as such, it’s really difficult to know which brands are 100% cruelty-free.
It’s rather mean to share the last graphic, the list of cruel companies, when your article claims Maybelline has gone cruelty-free but is still included on that graphic, that list. I don’t get it.
The article is entitled “30 Makeup Brands That Still Test on Animals in 2019” and under Maybelline it says “Because of this, Maybelline isn’t a cruelty-free brand.”
Why do you list companies as cruelty free when their parent companies test on animals and even own fur farms?
I’ll like to know if Fenty Beauty (Rihanna’s brand) and Huda Beauty are cruelty free. Thanks so much!
Thank you for the list. I’m grateful to know how to shop for my cosmetics.
Hi. Do you know anything about a brand called Creme de nature? Is it tested on animals and/or sold in china? I can’t find anything out about them on the net. Thanks x
How about ulta brand?
You need to update your list, CoverGirl is cruelty free now
So don’t buy in China! If you live in the US you are good! There is such a large market in China that brands would be dumb not to sell there. Unfortunately, we can’t change Chinese law. So buy American and many of these brands are cruelty free.
See my earlier comment: https://www.crueltyfreekitty.com/cruelty-free-101/makeup-brands-that-test-on-animals/#comment-9285
So if Covergirl doesn’t test on animals anymore, why are they still on the list for testing on animals?
Avon is now two companies Avon products inc. and New Avon llc, New Avon sold in the US only sells in North America and does not test on Animals…Avon products inc. is the one who sells to China and has issues with the Chinese govt requiring testing
Basically China needs to change their law concerning animal testing cause if not then none of these brands would be on this list!
Is NO 7 cosmetics cruelty free?
I have the same question!
NO.7 is handy at Walgreens, and I’d like to know if it’s cruelty free.
Thanks for the Colourpop’s Lippie Stix link! No only do they have Stix, they have traditional cream lipsticks, matte lipsticks, and something called “blur lipstick” which I haven’t figured out yet. The colors choices are abundant. I haven’t been able to wear Revlon or Clinique, my favorite lipsticks, in ages since I found out that they are sold in China.
I’ve just started using Bite Beauty lipsticks and they are really nice; cruelty free of course. They are more expensive than colourpop though. I’m looking excited to trying these!
if you ugly without makeup you ugly with makeup so don’t try and accept it 😉
Nothing is uglier than an ugly personality such as your own ? don’t try to act like you’re special by putting other people down for their looks. Not everyone wears makeup just so they’re “not ugly”. Beauty is in the eye of the beholder
Catrice Nude Illusion Foundation is no longer available 🙁
Recently I read that China does not require the animal testing by law since 2014, is it true?
Problem is with China not the brands… besides… even if it’s by law, if the products are already sold everywhere else, then it’s safe for animals to use them…
I think it all goes back to the Chinese law!
Awesome list! Thank you! Recently, I’ve been looking into buying cruelty-free makeup. I’m glad CoverGirl is not on that list anymore. Too bad for L’Oreal. Guess they’re gonna lose a longtime customer. I’ve read that about Mary Kay elsewhere, they’re obviously not an honest company.
Lipstick Queen? Are they cruelty free, anyone know?
Covergirl does not test on animals anymore https://www.facebook.com/covergirl/posts/10156515231525865
As of a few days ago , Cover Girl is now cruelty free.
Sounds to me that you’re using only the ‘company sells to China, thus said company tests on animal’ logic and I’m surprised so many people actually fell for that. Tons of Chinese people use Colourpop products which are 100% cruelty free. Could you explain that please?
Colourpop, like other cruelty-free brands, only sells to China online. This bypasses any animal testing laws. Products must only be tested on animals if the company decides to sell in physical stores in mainland China.
Thank you for the clarification!
Those companies use in there products other composants that are teated on animals. That make them non crualty free!
I just found out that Clarins also use animal testing they sell to China. I purchased thier double serum. And was appalled to find this out.
One thing that’s hard is finding CF shampoos and conditioners.
Try organic brands for shampoos. There are millions and made in the US. Alba botanica, Avalon organics, carols daughter, Shea moisture, to name a few.
Thank you so much for this helpful information! It is terrible how companies are testing on animals and we are definitely going to use your alternatives for these brands!
What brands do not use animals?
Avon in North America is a completely different company than Avon Global now. A few years ago, Avon leadership in the US separated itself from Avon Global. North American Avon is only a part of New Avon LLC, in which all vendors, suppliers and testing methods are cruelty free only. Avon Global does still test on animals for all Avon products sold outside of the USA and Canada, because it’s a different company and doing things the old, outdated and cruel way. They are completely different companies and supply chains now. I am vegan and I was an Avon rep recently and a lot of their products are accidentally vegan, but many aren’t. Although, even the non- vegan products aren’t tested on animals if they are from New Avon LLC ONLY.
So if you like and own Avon, check the package for this crucial distinction before throwing it away. The difference is really obvious in the .mark products, which caters to younger customers. They have waaaaay more products and colors in the UK .mark lines (owned by Avon Global) than the US .mark line (owned by New Avon LLC).
stila and smashbox withdrew from the Chinese market. But is the brand you are doing the animal test required by law? Or are you currently not doing animal testing, but are you sure you can do it again anytime?
-> I read the explanation on this page, but I am a bit confused. Because crueltyfreekitty recommends smashbox products as alternative cosmetics.
I’m getting a lot of help from crueltyfreekitty. Really! Really! Thank you very much. I will do my best until the animal experiment stops! Have a nice day. : D
Does supreme and louis vuitton testing on animals?
does supreme and louis vuitton testing on animals ? im vegetrian and i dont wanna buy anything from any company that testing on animals
I’m an employee at Mary Kay Inc. and we do not test on animals. We test on humans that volunteer. The Chinese market is there for many makeup companies and it’s called business. The products are sent there and if the Chinese government requires them to test our products before it is sold, that is the Chinese putting lipstick on a cat and not Mary Kay employees. That has nothing to do with Mary Kay Inc. or the companies’ reputation. I think your article is very misleading to readers and I’m offended.
Mary Kay does test on animals; it’s the law in order to sell in China. Sadly, it’s not just the Chinese “putting lipstick on a cat.” Ingredients are actually put in animals’ eyes (with no pain relief afterward), injected into their bodies and monitored for cancer, etc. It’s AGONY for the rabbits, mice, and all of the other animals they use.
We care about animals in China as well as everywhere else on the globe.
They’re the ones being tested, at Mary Kay’s request.
When Mary Kay sends cosmetics into the Chinese market, it involves a request for the cosmetics to be tested by animals.
They request it because it’s the only way to make money there.
Do some research of your own.
Thank you so much for the information you have provided. This us all new to me, due to my daughter being vegetarian then vegan, looking into the companies I had no idea that lots of the high end make up have different names but are owned by one company!! How on earth are some companies allowed to say not “tested on animals” when they fully know in China, who they are supplying to DO TEST ON ANIMALS!!? thanks very much x
Chantecaille is an amazing luxury brand that is cruelty free – very pricey but also very high quality! Jane Iredale is a great moderately priced, high quality cruelty free brand – try their Purelash lash conditioner in the white tube – it is the BEST product ever for under your mascara – your mascara will look extra lengthening & thickening with this lash conditioner under it! I hate how brands like Too Faced that claim to be cruelty free are now owned by Estee Lauder -shows what they really stand for – $$$ – they don’t care about animals at all!
too faced was acquired by estee lauder so in all technicality they are not a cruelty-free brand anymore
You are amazing! I know how much work goes into this research and sorting through all the misinformation that is out there. Its so great that you are working to spread awareness and sharing your findings. Crueltyfreekitty is one of my main go-to sites that I trust when Im making purchasing decisions. Thanks for all you do!
I have used Clarins for over 20 years as they assured me they did not test on animals and nor did their suppliers. Recently a friend told me they had changed their policy, I emailed them, and yes they have.
I haves worn Clarins for over 20 years as they assured me they did not test on animals nor did their suppliers. A friend told me they had changed their policy and yes, they have.
You should also talk about safer beauty like Beautycounter. A lot of the names you suggest that are cruelty free still you harsh chemicals in their products. I’m glad you mentioned the ones who sell in China. Animal testing is not okay!
So Rimmel thinks it’d be wrong to deprive people of their products? (Are they even good?) Well I think it’s wrong to test on animals sooo…
Why exactly do companies sell in China?
They do this because they want the profit from their sales in China.
Its called Greed, all brans should be and can be cruelty free,its disgusting how they dont care about what the animals go through for there product to be sold,STOP sending it to china,these big brand names<Chanel,Dior,the list goes on and on as we can see.Show some care and compassion instead.
The best way to and all animal testing is education. At least if the products are made in the United States and sold overseas then we can guarantee that there is no animal testing except for those products manufactured overseas. There are companies that manufacture their products here in the United States and do not test on animals. They have manufacturing plants overseas in those markets such as China where animal testing is required.
It’s better than importing the garbage that they produce in China that it is full of garbage
Younique was purchased by Coty and I believe they expanded to China as well, but still their reps claim cruelty free. Can you please look into and add to your list?
They expanded to Hong Kong not to China. In Hong Kong it is not a law to test on animals. They did this purposefully because of that law. They are a subsidiary of Coty yes, but the original owners still have all creative control over their products and how they are made. They made sure of that when they went to the table with Coty. There are many public news articles on it.
Thank you so much for sharing the information. I had no idea that Avon still tests on animals. And I was about to buy a Burberry fragrance. I will write down all these brands and keep the list in my bag and on my desk.
I have a lot of La Mer customers that purchase La Mer and take it to China to sell there. Some have businesses of their own in China which sell cosmetics.
Several years ago I was a die-hard MAChead, but I dumped them cold when they entered the Chinese market, and I haven’t looked back.
For example, today I’m wearing The Balm foundation/tinted moisturizer, NYX concealer, NYX blush, Thrive Causemetics eyeliner, Blinc mascara, Soap & Glory powder, NYX eyeshadow, Kiko eyeshadow, Barry M lipstick, and Buxom lip gloss.
It’s taken some research and creativity to stay cruelty-free when so many of my formerly favorite brands entered the Chinese market, but, as is obvious, I am not “deprived,” at all.
Here’s a not-great photo of the finished look:
Isn’t Buxom part of Bare Minerals? I was heartbroken when I read that Shiseido now owns them, and are not cruelty-free.
What about Rhe Body Shop? You didn’t include it they sell their products in China too
I have an ethical question. My favorite foundation is Make Up Forever ultra hd. Since becoming vegan last summer, I have been researching other options. However, I did not know that the only reason MUFE isn’t considered vegan is because it sells to china, and they have this rule of testing all their products on animals.
I don’t think that is a valid reason for me, as a vegan, not to be able to buy that foundation. When I go to the supermarket, and buy all my veggies, and beans, and tofu, I buy them at a place where they also sell dead animals. They kill them, and they sell them, at the exact same place. However, I do not have a problem going there and buying my vegan food, because I know that with my money I am taking a vote. The supermarket chain isn’t in the business of exploiting animals, it is in the business of making money. So the more people buy vegan options, the more vegan options there would be, and less corpses on display. Supply and demand.
The same goes for makeup. If this foundation that I have on my hands doesn’t have any animal products in it (aka vegan), and wasn’t in fact tested on animals (because my country doesn’t have that aberration of a policy), is it not cruelty free and vegan? I think it is.
Can I blame MUFE for selling in China? I would prefer it if they didn’t, but I can’t blame them, because I understand that there is a big market for their makeup there.
I can, however, blame China, and consider their policies as disgusting. I can chose to never visit. People that live there should be the ones to take care of this big moral problem that they’ve created. They can boycott buying cosmetics. Or chose to order them online from other countries. That would actually make a difference.
In my opinion, the Ultra HD by MUFE that I can buy at my local SEphora here in Portugal, is cruelty free and vegan, and the same goes for every other product on this list that you consider isn’t cruelty free just because they sell to China. Maybe there are in this world other bottles of the same product that were tested on animals, but this particular one on my hands wasn’t, and that’s good enough for me. I am not Chinese, so this is not my fight.
Companies don’t pour out individual bottles of foundation, use it to test on animals, then pour it back into the bottle and sell it to you. The formulations are tested.
When you buy a product from a company which tests on animals, you’re telling that company that their practices are okay with you. Conversely, when you refuse to buy from a testing company, you’re telling them that it’s not okay. The hope is that if enough of us do this, the company will see that testing hurts their bottom line and stop doing it. This is also supply and demand — the supply of cruelty-free makeup has to meet the demand of CF shoppers. It doesn’t matter where in the world you buy your makeup, if the company which makes it allows it to be tested on animals in order for them to make more money, you are [partly] paying for that animal testing yourself.
The difference in a brand that is vegan and bought in a store that sells dead animals is that the dead animals there are humanely killed, and don’t suffer.
Animals that are tested for cosmetics suffer terrible pain and misery because they are held in a lab in restraints that keep them suffering for months or more.
Please join the fight to make all animals free of torture and unnecessary death.
It haunts me, and I would so much appreciate your support.
Jan, I’m afraid you are very misinformed. There is absolutely no difference between the animals used for testing and the animals whose flesh is consumed. Farm animals suffer greatly,pain is pain and fear is fear no matter the species. Industries such as the dairy industry confine and abuse cows in terrible conditions for years before they are killed, having calf after calf taken from them until they are spent and sent to slaughter. And nothing about that is humane. Nothing humane happens in a slaughterhouse, humane slaughter is an oxymoron. Animal agriculture is an inherently cruel industry, over 90% of animals killed for “food” come from CAFOs (Confined Animal Feeding Operations), better known as factory farms. Even the few percent that are “free range” are still killed at the same slaughterhouse as the factory farmed animals. You are obviously a kind and compassionate person and I hope that you can spread that kindness towards all animals.
Peace and Love
What you are saying is not a logical line of thought. The MUF brand does testing on animals to distribute in the Chinese market. That is required by law over there. This is not cruelty free nor in line with being ethically vegan. If you would like to be an ethical vegan yourself, then you would not purchase (support) a company that executed these business practices. Period. Yes China is at fault to implement this law, but so is MUF in choosing to comply when they don’t have to. They are doing it to make more money.
Ok this answered my question on the perfume page. No coty is not cruelty free 🙁
All animal testing must be cruelty-free!!!!! I’ll Start a fight to prove it too!!!!!
The Chinese are barbaric. Disgusting that these companies go along with their demands.
I’m confused with Benefit and Bourjois still, as I’ve talked to people from both companies who are adamant that the brands don’t test on animals anywhere? Obviously Bourjoir’s parent company does though.
Hey! I love your dedication and I trust you more than any other because of your research. So I would like you to check up and add these brands: fenty beauty, XObeauty and Mellow cosmetics. As they claim to be cruelty free. XObeauty and Mellow also claims to be vegan, or changing to be a vegan company.
Much love// Cruelty-free and from sweden
Thanks for sharing nice informatione.
I’m korean, and also totally supporting CLUELTY-FREE.
So your posting is very helping.
I’m sharing these posting on my SNS.
Hope many powerful cosmetic brand goes to CLUELY-FREE.
I know you mean well, but some of these comparisons are quite far off. Lâncome’s mascaras are rarely met in quality, let alone on the cruelty-free world. I honestly had to stop wearing mascaras altogether. It’s so upsetting that no cruelty-free brand has managed to do a truly good waterproof mascara. Too Faced came close, but not quite yet. The industry cannot catch up fast enough for me. It being such a basic makeup product just makes it a tad more frustrating.
Essence are CF and just as good.
Kiko is cruelty free and has a waterproof that will not come off for anything in this world:
You just gotta look for it!
Kiki is not cruelty-free. They are not listed in PETA list of the companies that don’t test on animals.
I really did believe these companies stopped all inhumane & useless testing on animals over 25 yrs ago after PETA launched a big campaign putting the pressure on them to stop – including the facts of how useless it was & videos of what these poor creatures go thru in order for women to wear certain brands of makeup. I’ll go without if that’s what it takes to ensure I’m not contributing to animal cruelty – WHICH IS EXACTLY WHAT THIS IS !!!
Thank you for your site, and information you give ?! It helps a lot
Such a shame that some companies still test
I love my new Savvy Minerals Makeup from Young Living and it is cruelty free. My drawers of other make up have all gone in the trash.
Thank you so much for this, it’s so helpful and I especially love that cruelty free alternatives are included. It’s so sad to think that so many high street brands and those we see in department stores are still not cruelty free, in this day and age…
I would like to see Sisley added to this list.
They now have a huge presence in mainland China – more sales than their native France and Europe, yet they persist in falsely claiming to be free of animal testing. In fact they seem to be actively quite evasive and untruthful about the issue.
It seems accruing ridiculous levels of weath (the family are already multi-billionaires) is more important over ethics and honesty.
Brilliant. Thank you for your hard work and raising awareness. I love your blog. Keep up the good work. Hayley 🙂
Thank you for the alternative to chubby sticks! I never buy anything Clinique (always CF for me), so I’m happy to find an alternative since all other drugstore brand chubby sticks tests too.
The Wet and Wild chubby sticks are pretty good and pretty much the same as Clinique! And they’re cruelty free! ?
Great suggestion! Thanks Becky! 🙂
I once used Lancome mascaras and lipsticks..When I found out they sell in China and were not cruelty-free it just infuriated me! And it still does..and it is really disheartening that Nars would start selling in China..to line their pockets at the expense and suffering of animals is disgraceful! This is a great post!
I am ever more disheartened that Hourglass is now owned by Unilever. Their Mineral Veil product is the very best primer available as far as I’m concerned. I’ve used this primer for two years because of my acne scars. No longer will I purchase any Hourglass cosmetic; I will not support Unilever in any way.
Artistry exclusive skin care and make up for over 60 years. American brand that we can trust. Certified by euromonitor internacional and Miss America sponsored, they use natural and organic ingredients. 6 month money back guarantee on all there products. If u get there yearly membership is only $62 a year for wholesale price. Proudly to use a brand i can trust for me and my family ❤️ Thanks
I loved Artistry until I found out that Betsy DeVos’s husband is Amway’s owner. No way will I knowingly give her a dime.
Hi.. Im just curious. Is that any problem with the owner of Amway??
Yes.. I’ve been using ARTISTRY too and i ❤️ It so much. Its safe and ?% organic with phytoplant. Would recommended ARTISTRY ❤️❤️❤️
I heard nudestix is currently selling in china. It is on the sephora china website as well. They claim to be cruelty free still by locally producing cosmetics in china to bypass the chinese animal testing laws. Can you research more about this? Is that actually possible to do?
I have also heard runours of Laura Mercier entering the chinese market as well. Any confirmation on this?
Thank you for all your research and efforts.
Great list! I’ve been looking for a better lash curler since my Tarte one still manages to yank out a lash here and there and I was between Shu Umera or a Tweezerman one a YouTuber recommended.
I’m glad that Stila and Smashbox have gone cruelty free. I have been using Stila eyeliner and poreless putty for years, as well as Smashbox’s BB cream. I already use Urban Decay, I love their products, and I just discovered Sugarpill and am debating to build my own palette with them. Right now the mascara I use is Lancome but I was thinking of switching to the one UD has, and I used to use one by Annabelle which is also cruelty free. Hmmm I can’t decide what vegan mascara to try. (I already tried Too Faced one and it didn’t work for me) I like volumizing lashes.
Great, thanks so much for sharing! I love Sugarpill shadows too. As for the vegan mascara, I would recommend the Pacifica Dream Big Mascara and the Tarte Limited-Edition Lights, Camera, Lashes Mascara (the regular one is not vegan but the limited edition one with the crazy iridescent packaging is vegan)!
Yes I know about Pacifica. I volunteer at the hospital in my hometown and they have Pacifica cosmetics in the pharmacy so I’ll take a look. I hear Tarte is a good cruelty free brand too. I think building my own palette with Sugarpill might be worth it because in the long run I’ll save some money because the pans can be refilled. Cheaper than buying a whole new palette eh? Right now the one I use is Too Faced’s Chocolate Bons Bons. Thanks for the suggestions.
try the hello lashes mascara by IT cosmetics, i believe they are cruelty free and vegan 🙂
Yes, IT is cruelty free.
IT’s parent company is not cruelty free, which may impact their status (as they expand to markets).
Sadly Smashbox is owned by Estee Lauder & they test on animals, so Smashbox is not cruelty free, It seems that Stiila is, though, so that’s good news! Also, Urban Decay claims not to test but they are owned by L’Oreal – a company who notoriously tests products on animals.
I heard great things about Milk Makeup Kush Mascara. Its very popular and was always sold out when it first came out.
Try ARBONNE, all their products are Vegan & cruelty free! Kyliebarker.arbonne.com
You should try NYX’s new Worth the Hype Mascara
Clarins does too sell in China.