The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
Hi!
What do you know about Urtekram?
Urtekram is cruelty free and vegan! They are also leaping bunny certified 🙂
What about the Tam Beauty products? Make up Revolution, Revolution Beauty, Obsession and Revolution Pro all say they are beauty without cruelty, and state it on their website, but I don’t see their names here.
Also, own brands, Superdrug and B from Superdrug, as well as the various supermarket brands.
https://www.revolutionbeauty.com/us/About-Us/cc-1.aspx
How about Vivienne Sabo?
Anyone knows about Swiss Just? In their packages says not tested on animals
Hi, I did not see anything about Arbonne. They have the vegan and peta cruelty free benny. Thanks
Le Labo is owned by Estee Lauder now!
Is huda a brand cruelty free?
Yes
What about their fragrance line KAYALI?
I’m pretty sure Makeup Revolution is cruelty free and most are vegan too.
Hi,
Do you know if ICON (shampoo and hair care products) is cruelty-free??
Hi is missguided cruelty free please?
Hello! Thank you for creating this oh so helpful blogsite, I use it as my bible to traverse through this animal cruelty filled world.
Have you heard of Dove’s recent supposed cruelty free policy? That now that they’re PETA certified, they’ll be changing the packaging to have the cruelty free label.
https://www.dove.com/us/en/stories/about-dove/no-animal-testing.html
How accurate or true are these statements? Are they truly going cruelty free, or is it dressed up words that skirt around lies?
Is it possible to add Arbonne to the cruelty free list?
Can you please verify whether Mario Badescu is cruelty free? It says so on the packaging and I read on mybeautybunny.com that they do not test on animals. Would love to hear what you find. Thanks.
Hi Suzy, if I’m not mistaken, you are forgetting Dr. Organic. They claim to be 100% cruelty-free and not sell in China.
What about colorbar? They always advertise to be cruelty free
The search doesn’t seem to work for me, I’m on the mobile version of Google Chrome. Also I saw that Drunk Elephant isn’t on this list? Are they still cruelty-free?
I was going through your list and to my surprise, I saw an ad from a shaving cream that is not cruelty free. How is that possible? It really made me mad.
Thank you for sharing this list!!
I have an amazing company to add to it. It definitely belongs on this list and is worthy of praise.
The company currently offers skincare & makeup that is proudly made in the U.S.A. Products are cruelty-free (Leaping Bunny Certified), vegan or vegetarian, toxin-free, gluten-free, consciously packaged, and made with a combination of safe, certified Organic & EcoCert ingredients.
You can reach me at [email protected] for more information about this transparent company that encourages education first.
Did you know that Elemis do not test on animals?
Hi, not a while ago I saw a blog post ( of a cruelty-free site) that said that now Makeup Revolution is cruelty-free and that does not sell in Mainland China. Do you have some news about this brand? Thank you!!
I found this source: http://www.hsi.org/news/press_releases/2016/06/china-hsi-mou-alternatives-062716.html
saying L’Oréal and Estée Lauder are participating for alternative testing in China. I don’t know if it’s trust-worthy
Thank you for your work informing us! Do you know if Marc Anthony is cruelty free?
Is Kate Somerville okay to go or is it owned by a parent company that tests?
Skin&Co Roma is cruelty free according to the Peta website. Which I’m glad because it’s one of my favorite skincare brands other than Tatcha.
Hey, what about the bran W7, in their description they say they dont test on animals and withdraw from countries that require animal testing, however they do have their online store in china.
Is Kylie Cosmetics really cruelty free when the brushes are made of real hair and not synthetic?
You have listed Aveda, Too Faced, and smashbox – all three companies are owned by Estee Lauder. Urban Decay is is also listed and they are owned by L’Oreal. To say these brands are all “cruelty-free” is somewhat misleading, because their parent companies condone and conduct animal testing. Whether the company themselves tests or not, by purchasing these products you are still lining the pockets of people who get rich off the blood of animals.
What about Sei Bella? I keep finding that they say cruel free, but they are not on any of the lists.
I noticed that Palmer’s isn’t on your list. They claim to be cruelty free (plus they’re a member of World Cocoa Foundation, Global Shea Alliance, and Roundtable on Sustainable Palm Oil) but I was wondering if there’s a specific reason why they’re not on the list? Thank you sooo much for all the work that you do!
Do you know if Luseta is cruelty free?