The following list consists of all the cruelty-free brands we have vetted as cruelty-free based on our criteria, which can be found below. Its purpose is to help you shop truly cruelty-free no matter which products you need, and no matter what your budget is, anywhere and at any stores. You can use the filter to narrow the list based on your needs or preferences.
This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties.
In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.
For brands that do test on animals, make sure to visit our list of Companies That Test On Animals.
Our Criteria
All the brands found on this list were vetted to be cruelty-free, meaning:
- Finished Products: Their finished products are not tested on animals by the company or any other company.
- Ingredients: Their ingredients are not tested on animals by the company or any other company.
- Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.
- Third Parties: No third party is testing their finished products or ingredients animal on their behalf.
- Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.
Using This List
The complete list of cruelty-free brands is displayed below. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.
For example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. This system makes it easy to find cruelty-free brands that are tailored to you and your needs.
Get Listed
If you’re a cruelty-free brand and you’d like to be listed, please contact us. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information.
Hello,
I was wondering if D.E.T.O.X skinfood is cruelty-free and vegan. I couldn’t find anything on their website, but I have one of the products, and it states that it is vegan-friendly and cruelty-free. I want to be 100% sure.
Hi, I was wondering if jocott brands is cruelty free?
Hello everyone im just wondering since i cant see it on the list is ziaja brand crulty free ?
Love, Beauty and Planet is cruelty free. That is hair products. The cleaning products are Love, Home and Planet.
Hey, hello!
What about Marrakesh hair care? Cruelty free or not?
Hi Suzana,do you know anything about Revolution I think they are a UK based company. They state they are 100% cruelty free
Is purology cruelty free?
HI!
I would also like to add Avon to the list. Is Avon Cruelty Free 2019?
Opposition to animal testing and respect for animal welfare has been a cornerstone of Avon’s product safety program since 1989 when Avon became the first major cosmetic company to end animal testing. We do not test on animals today. Instead, we use non-animal product safety testing methods. Also, Dove is no longer testing it’s products on animals.
HI!
I would like to add L’Oreal to the list of cruelty free companies. I contacted them and this is their response: Thank you for your interest in Garnier, a brand of The L’Oréal Group.
Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.
L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.
Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals.
For additional information, please click here.
WHAT ABOUT LOVE BEAUTY/HOME AND PLANET?? THEY ARE CRUELTY FREE, ORGANIC, AND AN ALL AROUND GREAT COMPANY! (AT LEAST TO MY KNOWLEDGE, CORRECT ME IF I’M WRONG!!)
Is N Rage cruelty free? Their website says they are but their bottles don’t.
Sanex is also cruelty free I think, so are Sainsbury’s own branded products (UK)
What about Natures Organics? They state that they are cruelty-free: https://naturesorganics.com.au/about/commitment/
Hello! Another brand that takes pride in their products and are Naturally derived is Rejuva Minerals. They are a member of PETA and do not test on animals. They are listed on the PETA website which I take quite seriously. Their Mega Lash mascara is amazing! I’m so glad I found a makeup company that cares about what goes into their products!
Im a physician assistant in dermatology. I am plant based for eating but want to move into using more creulty free products. I can make a difference when I recommend them to 30 patients a day also. Are there any mainstream brands like Neutragena, or Eucerin that are creulty free or trying to become that? I cant recommend expensive products, that are hard to fine, things that I have a lot of preservatives or fragrance in them to patients. This is why I usually go with the mainline brands. It is very difficult. Would love your help. Thank you foryour dedication!
Thank you for doing all of this, Suzana! Sending u lots of appreciation hugs, good vibes, and universal blessings. ?
I am also interested in BOOM makeup and skin care. Are they cruelty free?
Suzana, what about Davines They advertise no animal testing ever since the beginning of their company, and they make fantastic products. Please let me know if they qualify.
Thank you, Annemarie
Hello will you search for French brand one day? If not do you know where can I find informations?
I’m looking for “bo.ho cosmetics”, “Avril cosmetics”, “Couleur caramel”, “Zao makeup”, “laboratoire de biarritz” and “acorelle”
What about that Younique brand?
Hi, just wondered what your thoughts on the brand Dr.organic? They claim to be totally cruelty free and on their Twitter claim to not sell in China due to their beliefs on animal testing but I have seen people argue that the brand sell their products in a holland and Barrett store in Beijing.
Hi,
I was wondering if Kara Beauty brand are animal cruelty free? They said on their website they are vegan and animal cruelty free…is this true? They don’t have a stamp of approval from any animal cruelty free stamp (PETA, Leaping Bunny, and so forth) on their products itself. Please let me know asap as I got one as a gift. Thank you!
Hi,
I was wondering if Selected Cosmetics (Selected Skin Care BB cream) is animal cruelty free brand? I love the foundations and it match my skin perfectly, but I can’t seem for the life of me, find out if it is animal cruelty free brand. Please help!
Website: https://selected-cosmetics.com
Hey, I’m really confused because my favorite makeup brand, Nyx, in the las 6 months,maybe a bit more, they don’t have the cruelty free logo anymore. On all their products. But it’s still on the cruelty free list on this site, and everywhere i looked. So i don’t know what to think anymore. I wrote an email to them specifically asking about Nyx, and the didn’t even answer my question, instead the fed me this crap, saying that”Loreal has always been a cruelty free brand”. So I wrote back, asking politely again ABOUT NYX, and to not lying to customer.Unsurprisingly, i did not hear back from the. So does any know anything about that, please?
Do you know if Neostrata is a cruel-free brand? They replied to me they don’t test on animals.(Sorry I left a msg the other day, but couldn’t find the it anymore, so I’m not sure if you answered it.)
Dr. Organic is cruelty-free.
I email Neotrata to ask if their products test on animals. This is their reply on Facebook: Should I believe it?
NEOSTRATA Hi Yaling – we do not conduct animal testing on marketed skin care products including the NeoStrata® and SKIN ACTIVE® brands. All routine product safety and claim support testing is carried out on human volunteers or using in vitro models.
Could you please confirm if wetnwild is cruelty free and not tested on animals and I didn’t see Makeup Revolution or Ordinary on the list either what’s the status of these brands according to you
What about Rituals?
hi i would like to ask rude cosmetics is cruelty free ??