Is Better & Better Cruelty-Free?

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Is Better & Better Cruelty-Free?

Better & Better is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Better & Better

“Out with the bad. From harsh soaps to cruel animal products, from polluting plastics to dangerous chemicals—toothpaste has been bad for ages. No more. To make it better, we stripped toothpaste to its purest vegan essentials. No more bad stuff.

In with the better. Better is simple, pure, and organic. Better is premium cleaning, whitening, and freshening. Better is the bone-strengthening, immunity-supporting, and energy-boosting of vitamins D3 and B12 in your toothpaste.”


Is Better & Better owned by a parent company that tests on animals?

Better & Better is not owned by any parent company that tests on animals.

Is Better & Better sold where animal testing is required by law?

No, Better & Better is not sold where animal testing is required by law.

Is Better & Better certified cruelty-free by any organizations?

Yes, Better & Better is certified by Leaping Bunny.

Is Better & Better vegan?

Better & Better is 100% vegan, which means none of their products contain any animal-derived ingredients.

How do you determine that brands like Better & Better are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

Better & Better Vegan Product List

Better & Better is 100% vegan.

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