By Beauty Bay has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
“BEAUTY BAY’s mantra is to share our beauty obsessions with the world. Founded by two of life’s rebels who had no formal training, just a tonne of passion, we started out as a fragrance retailer and quickly discovered a whole universe of beauty just waiting to be unleashed.”
By Beauty Bay is not owned by any parent company that tests on animals.
No, By Beauty Bay is not sold where animal testing is required by law.
Yes, By Beauty Bay is certified by Peta.
By Beauty Bay is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Although By Beauty Bay is not 100% vegan, they do offer a selection of vegan-friendly products here.
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