DefineMe Fragrance is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
“You know that crushing feeling you get when you discover a brand or product you love has less-than above-board practices? Like, when you realize a fragrance you’ve fallen hard for actually has animal product ingredients or test on animals (yeah, that feeling!).
Part of our core mission at DefineMe Fragrance means you can rest easy knowing that you’ll never (ever!) feel that way again. Our fragrances start with many questions: What’s its purpose? What should it smell like? What should it be called? But one thing that’s always a given is that we never include animal products in our ingredients! Cruelty to animals…ahhh, no thank you!”
DefineMe Fragrance is not owned by any parent company that tests on animals.
No, DefineMe Fragrance is not sold where animal testing is required by law.
No, DefineMe Fragrance is not certified by any organizations.
DefineMe Fragrance is 100% vegan, which means none of their products contain any animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
DefineMe Fragrance is 100% vegan.
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