“You know that crushing feeling you get when you discover a brand or product you love has less-than above-board practices? Like, when you realize a fragrance you’ve fallen hard for actually has animal product ingredients or test on animals (yeah, that feeling!).

Part of our core mission at DefineMe Fragrance means you can rest easy knowing that you’ll never (ever!) feel that way again. Our fragrances start with many questions: What’s its purpose? What should it smell like? What should it be called? But one thing that’s always a given is that we never include animal products in our ingredients! Cruelty to animals…ahhh, no thank you!”