The Cruelty-Free 5: Our Criteria
All brands that we classify as cruelty-free have confirmed the following:
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries that require animal testing
Find out more about the Cruelty-Free 5.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
Please read our recent update regarding brands by-passing pre-market animal testing in China. In short, brands can now be cruelty-free while selling in China in some rare cases. Such brands include Herbal Essences, Dove, Wet n Wild, Suave, and First Aid Beauty. These brands have all been moved to the cruelty-free list.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
Please read our recent update regarding brands by-passing pre-market animal testing in China. In short, brands can now be cruelty-free while selling in China in some rare cases. Such brands include Herbal Essences, Dove, Wet n Wild, Suave, and First Aid Beauty. These brnds have all been moved to the cruelty-free list.
- Herbal Essences*
- Dove*
- Wet 'n Wild
- Suave*
- Simple*
- Aussie*
- Rituals
- Supergoop!
- First Aid Beauty*
- Physicians Formula
- Vamigas
- Simpli Skin MD
- Beauty Favours
- Chiki Buttah
- Oil Divine
- BUBBLE Skincare
- dome BEAUTY
- SUNNIE Skin
- Kear
- La Fleur By Livvy
- REFY
- Eminence Organic Skincare
- Beauty Without Cruelty
- Bumble and bumble*
- Hairitage by Mindy
Note: Brands with an asterisk (*) are owned by parent companies that are not cruelty-free.
Status Changes
- Herbal Essences, Dove*, Wet 'n Wild, Suave*, Simple*, Aussie*, Rituals, Supergoop!, First Aid Beauty*, and Physicians Formula are brands that sell in China but have proven to bypass any form of animal testing. You may read more about their status change here.
- REFY was moved to our cruelty-free list and became Leaping Bunny certified in January.
- Bumble and bumble was also moved to our cruelty-free list as they clarified their policy on animal testing.
Can't find a brand in our database?
If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download
This is THE best cruelty free database that is available to consumers, specifically because it is not ALWAYS consistently updated, but there is more investigation regarding parent companies that test outside ofnrhe United States but are still reflective of the brand claiming to be’cruelty-free’. Simply, these deceptive practices are brought to light via the in-depth analysis of the site creator . For decades, I ba e conducted my own research to try to find the answers that are quickly made available here to consumers. Impressive and relevant, I encourage consumers to utilize this site as a resource for choosing anti-cruelty products, as it is online when consumers act collectively for the common good that large and small companies alike, will make significant shifts to stand as cruelty-free. Thank you for this resource, again!!