The Cruelty-Free 5: Our Criteria
All brands that we classify as cruelty-free have confirmed the following:
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries that require animal testing
Find out more about the Cruelty-Free 5.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
Please read our recent update regarding brands by-passing pre-market animal testing in China. In short, brands can now be cruelty-free while selling in China in some rare cases. Such brands include Herbal Essences, Dove, Wet n Wild, Suave, and First Aid Beauty. These brands have all been moved to the cruelty-free list.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
Please read our recent update regarding brands by-passing pre-market animal testing in China. In short, brands can now be cruelty-free while selling in China in some rare cases. Such brands include Herbal Essences, Dove, Wet n Wild, Suave, and First Aid Beauty. These brnds have all been moved to the cruelty-free list.
- Herbal Essences*
- Dove*
- Wet 'n Wild
- Suave*
- Simple*
- Aussie*
- Rituals
- Supergoop!
- First Aid Beauty*
- Physicians Formula
- Vamigas
- Simpli Skin MD
- Beauty Favours
- Chiki Buttah
- Oil Divine
- BUBBLE Skincare
- dome BEAUTY
- SUNNIE Skin
- Kear
- La Fleur By Livvy
- REFY
- Eminence Organic Skincare
- Beauty Without Cruelty
- Bumble and bumble*
- Hairitage by Mindy
Note: Brands with an asterisk (*) are owned by parent companies that are not cruelty-free.
Status Changes
- Herbal Essences, Dove*, Wet 'n Wild, Suave*, Simple*, Aussie*, Rituals, Supergoop!, First Aid Beauty*, and Physicians Formula are brands that sell in China but have proven to bypass any form of animal testing. You may read more about their status change here.
- REFY was moved to our cruelty-free list and became Leaping Bunny certified in January.
- Bumble and bumble was also moved to our cruelty-free list as they clarified their policy on animal testing.
Can't find a brand in our database?
If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download
