Charlotte Tilbury is in the grey area.
This means that it's currently unclear whether or not the brand is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.
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Charlotte Tilbury has been caught having pop-up stores in mainland China in December of 2019 and December of 2018. For more information, please read our article here.
Following the news, Charlotte Tilbury reached out to Cruelty-Free Kitty claiming that their products don’t need to be tested on animals due to selling via e-commerce. However they didn’t address the problem we raised with the testers and products available in the pop-up stores and completely ignored the possibility of these products being tested on animals because of post-market laws.
After we discussed the issue with experts, we were told that these Charlotte Tilbury products would be at risk of being tested on animals, even though this risk is small. Given that there was a risk of animal testing, we can no longer consider Charlotte Tilbury to be a cruelty-free brand at the moment.
We will keep a close eye on Charlotte Tilbury’s presence in China in December of 2020. If the brand has stopped its pop-up stores, only then will we move it back to the cruelty-free list.