The Cruelty-Free 5: Our Criteria
All brands that we classify as cruelty-free have confirmed the following:
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries that require animal testing
Find out more about the Cruelty-Free 5.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
- Peach Slices
- Undone Beauty
- Fenty Skin
- Goodness
- DAMDAM
- SEEN
- Velour
- Dr. PAWPAW
- Community Sixty Six
- Rosebud Perfume Company
- Ceremonia
- QMBeautique
- Better & Better
- ParadiseGal
- Unpaste
- Standard Self Care
- Supersmile
- Kaylaan
- About-Face
- AF94
- Alpha-H*
- Green Label Goods
- JVN Hair
- RANAVAT
- K18 Hair
- Saint Jane
- barefoot SCIENTIST
- Biolage*
- Amâz Active Skincare
- Billy Jealousy
- Rare Beauty
- Beekman 1802
- Viori
- Noughty
- Phil Smith Be Gorgeous
- Fleur & Bee
- Kate McLeod
- Floral Street
- Kayali
- BioSilk
- ARCONA
- Bali Body
- Bella Vida Santa Barbara
- Coco & Eve
- Alleyoop
- Florence by Mills
- Alder New York
- WLDKAT
- Urban Skin Rx
- Bali Lash
- Omayma Skin
- Stella
- Proven Skincare
- Beast
- Voir Haircare
- Better Not Younger
- Estate Cosmetics
- Earth Harbor
- Delicate Daisys Botanical Beauty
- bioClarity
- The Route
- Rimmel London*
- Vacation
- Urban Veda
- We Are Paradoxx
*The status of Alpha-H, Biolage, and Rimmel London was updated to cruelty-free since confirming that they no longer test their ingredients or products on animals anywhere in the world.
New Brands Added: NOT Cruelty-Free
These brands are either available in countries that still require animal testing prior to selling, or they have disclosed that they do test on animals whenever a regulatory group requires them to do so.
- Freeman Beauty - this brand is available in countries that still require animal testing
- Hair Food - the brand tests on animals when it is required by law
- Carolina Herrera - follows the same animal testing policy as its parent company, Puig
- American Crew - follows the same animal testing policy as its parent company, Revlon
New Brands Added: Grey Area
These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all of our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.
- SKKN By Kim
- I DEW Care
- Lip Smacker
- Soo'AE
- Pony Effect
- I'm Meme
- 19-69
- Hip Chic
- ENature
- It's Skin
- Juliette Has A Gun
- Heimish
Can't find a brand in our database?
If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download
