Rimmel London is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
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“At Coty, we do not test our products on animals and are committed to ending animal testing across our industry.
All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which they are sold.
Coty’s human safety experts review our ingredients, as well as the finished products, by applying the best science, based on the use of recognized alternatives to animal testing, existing safety data and, increasingly, the sharing of such data with other parties and industries.
Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. An example is China, where we continue to be involved in the dialogue with the Chinese authorities, including through our active membership of industry groups, to find alternatives to their use of animal testing.”
Rimmel inherits the animal testing policy of their parent company, which is Coty. They confirm that they don’t test finished products on animals themselves, however they also mention that they test on animals where required by law in mainland China. There’s also no mention of their suppliers or ingredients.
First and foremost, Rimmel’s policy is to comply with safety regulations around the world, even if it means losing their cruelty-free status in order to sell in China.
On their official site, there’s a link called “Animal Testing” in the footer. When we click this link, we’re shown the following page which includes Rimmel’s official animal testing policy (listed above):
Rimmel is a British brand owned by Coty. Their makeup products are available in drugstores worldwide. Their motto is “Live the London look”.
Rimmel London is owned by Coty, a company that tests on animals. Not only is Rimmel London not cruelty-free but neither is their parent company.
Yes, Rimmel London is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.
No, Rimmel London is not certified by any organizations.
Rimmel London might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."
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