Rimmel London is not cruelty-free

Rimmel London is not cruelty-free

Rimmel London is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.

Parent company:


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  • Finished products tested on animals

    Yes, where required by law

  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing

    Yes, where required by law

  • Sold where animal testing is required by law


Official Animal Testing Policy:

“At Coty, we do not test our products on animals and are committed to ending animal testing across our industry.

All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which they are sold.

Coty’s human safety experts review our ingredients, as well as the finished products, by applying the best science, based on the use of recognized alternatives to animal testing, existing safety data and, increasingly, the sharing of such data with other parties and industries.

Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. An example is China, where we continue to be involved in the dialogue with the Chinese authorities, including through our active membership of industry groups, to find alternatives to their use of animal testing.”

The Truth About Rimmel London's Animal Testing Policy

Rimmel inherits the animal testing policy of their parent company, which is Coty. They confirm that they don’t test finished products on animals themselves, however they also mention that they test on animals where required by law in mainland China. There’s also no mention of their suppliers or ingredients.

First and foremost, Rimmel’s policy is to comply with safety regulations around the world, even if it means losing their cruelty-free status in order to sell in China.

From Their Website

On their official site, there’s a link called “Animal Testing” in the footer. When we click this link, we’re shown the following page which includes Rimmel’s official animal testing policy (listed above):


About Rimmel London

Rimmel is a British brand owned by Coty. Their makeup products are available in drugstores worldwide. Their motto is “Live the London look”.

Is Rimmel London owned by a parent company that tests on animals?

Rimmel London is owned by Coty, a company that tests on animals. Not only is Rimmel London not cruelty-free but neither is their parent company.

Is Rimmel London sold where animal testing is required by law?

Yes, Rimmel London is available for sale in countries with mandatory animal testing. This means that their products were likely tested on animals.

Is Rimmel London certified cruelty-free by any organizations?

No, Rimmel London is not certified by any organizations.

Is Rimmel London vegan?

Rimmel London might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like Rimmel London are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

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