Rimmel London is cruelty-free

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Rimmel London is cruelty-free

Rimmel London has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

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  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Rimmel London

“Rimmel believes in beauty without compromise: beauty that’s kind, that works, and that’s cruelty free. As one of the largest global beauty brands, with a presence in over 80 countries, Rimmel is proud to take the significant step of making cruelty free products accessible. Furthermore, Rimmel is committed to ending animal testing across the beauty industry.”

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Is Rimmel London owned by a parent company that tests on animals?

Rimmel London is owned by Coty which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Rimmel London.

Is Rimmel London sold where animal testing is required by law?

No, Rimmel London is not sold where animal testing is required by law.

Is Rimmel London certified cruelty-free by any organizations?

Yes, Rimmel London is certified by Leaping Bunny.

Is Rimmel London vegan?

Rimmel London is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Rimmel London are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

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