Rimmel London is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Coty Inc. is a leader in the global beauty industry. We have developed a portfolio of notable brands and offer innovative products of outstanding quality for which we are committed to maintaining the highest possible standards of consumer safety. Before we place a product on the market, we assess it thoroughly to ensure that it is safe for human use and for the environment and that it complies with all applicable laws, rules and regulations. Our safety assessment of cosmetic ingredients is based on the use of recognized alternatives to animal testing, the use of existing safety data and, increasingly, the sharing of such data with other industries.
We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. COTY voluntarily ceased testing finished cosmetic products on animals in 1991, long before the official European ban on such testing in 2004, and we have been actively involved in the research and development of alternatives to animal testing for many years. COTY is a party to SEURAT-1, the single largest Private-Public Partnership initiative aimed to develop alternatives to animal testing of cosmetic products, with a total contribution of €50 million funded in equal by the European Commission and the cosmetics industry, which managed to provide sufficient ground for setting the strategy and strategic collaboration that will be essential for the development of further alternative methods, e.g. for systemic toxicity.
It is common knowledge that China is currently the only country that requires mandatory animal tests on all cosmetic products imported into the country. However, we have been actively involved in the dialogue with the Chinese authorities and regulators, including through our membership to the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI). As a result, China has recently started to investigate ways to replace animal testing and has sought the assistance of European scientists.
The common goal of all these efforts is our aim to completely replace animal testing.