SEEN has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
“SEEN is a brand steeped in science. Hair care products can cause skin and scalp issues, including acne, eczema, irritation, dry scalp and fragrance sensitivity. I experienced this personally. I found myself having to choose between gorgeous hair and healthy skin, when I wanted both. We decided from the start that when we make a claim, we back it up with science. SEEN is luxury, clean, vegan hair care with skin benefits. The best of hair care and skin care in one.”
SEEN is owned by Clarity Cosmetics, Inc. which is a cruelty-free brand.
No, SEEN is not sold where animal testing is required by law.
Yes, SEEN is certified by Peta.
SEEN is 100% vegan, which means none of their products contain any animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
SEEN is 100% vegan.
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