Along with fake cruelty-free claims come fake bunny logos that aren’t affiliated with any official organization. I’m going to show you how to tell if the bunny logo you see on the packaging is legitimate or lying to you.
First of all, there are only 3 bunny logos a cruelty-free shopper should trust. The first step is therefore recognizing the logo: if it’s not one of the 3 logos below, proceed with caution!
Many companies use arbitrary illustrations of rabbits to indicate that their product is cruelty-free. While this doesn’t mean the company in question isn’t truly cruelty-free, you will have to research it and ask them the right questions.
The 3 bunny logos you can trust are the following: the Leaping Bunny logo, PETA’s cruelty-free logo, and the Choose Cruelty-Free logo (independent Australian organization; especially look for this symbol if you live in Australia!). Any other symbol or logo of a bunny is unofficial and has not been accredited by a reputable cruelty-free organization.
Does this mean that they test on animals? Not necessarily. But it means they might not be cruelty-free.
If the product you’re looking at is displaying one of these 3 trustworthy logos, the next step is to verify its authenticity by searching for the company in the organization’s online database. Although it’s a rare occurrence, some companies can and will display official logos unlawfully and without being certified by the organization! Here are links to each database:
- Leaping Bunny Compassionate Shopping Guide
- PETA’s Cruelty-Free Company Search
- Choose Cruelty-Free List
No bunny logo? You might be surprised to know that some companies can still be certified by the Leaping Bunny or PETA without displaying these logos on their packaging! This is because companies have to pay an extra fee in order to be able to display the cruelty-free symbol on their products. Roughly less than half of the companies found on the Leaping Bunny and PETA’s lists sport the logo, so remember to check the databases above even if you don’t see a logo!
To Sum It Up
If the logo on the packaging is not the Leaping Bunny’s, PETA’s, or from Choose Cruelty-Free, the logo is a fake. If the packaging displays one of these logos but you can’t find the company in the organization’s database (linked above), it’s also a fake. And always remember that a company can be cruelty-free even without displaying any logo!
From The Cruelty-Free 101 Series:
- 5 Things You MUST Do To Shop Cruelty-Free
- Where I Shop Cruelty-Free
- How To Determine if a Company is Cruelty-Free
- Testing Finished Products VS. Testing Ingredients
- Animal Testing Is Still Required By Law In China
- Leaping Bunny vs. PETA: Who To Trust?
- Why PETA’s Cruelty-Free List Can’t Be Trusted
- The Leaping Bunny Loophole: Be Aware
- When ‘Not Tested On Animals’ Is Complete Bullshit
- Companies That Test On Animals: Should We Boycott Their Cruelty-Free Brands?
Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.