The Cruelty-Free 5: Our Criteria
All brands that we classify as cruelty-free have confirmed the following:
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries that require animal testing
Find out more about the Cruelty-Free 5.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
- Soleil Toujours
- Naturally Serious
- Humble
- Wyn Beauty
- Orebella
- Erborian
- DedCool
- Innbeauty Project
- GOOP
- Lisa Eldridge
- Ultra Violette
New Brands Added: NOT Cruelty-Free
These brands are either available in countries that still require animal testing prior to selling, or they have disclosed that they do test on animals whenever a regulatory group requires them to do so.
- Osiao
- Talika
- Montblanc
- SoftSheen-Carson
- Salvatore Ferragamo
- Mentadent
- Pearl Drops
- Pepsodent
- Pronamel
- Biotene
- Polident
- Breathe Right
- Menard Cosmetics
- Loewe
- Rogaine
- Walgreens
New Brands Added: Grey Area
These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.
Status Changes
- Grown Alchemist: This brand is no longer owned by L'Occitane. This means that Grown Alchemist is no longer owned by a parent company that tests on animals.
Can't find a brand in our database?
If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download
Hi. Looking for a face cream that moisturizes and I can use every day. I’m 68. Your list is pretty comprehensive, which is great, but doesn’t say for older women (that I can see) or is there a difference? Thanks for your help. And thanks for your passion.
I am so grateful for the consistency in providing consumers with the most up to date information regarding cruelty-free brands. I appreciate it greatly!
Love this info. Helps me make kind decisions
Just wanted to THANK U so much for this extremely valuable info!!! My daughter turned me onto U a few yrs ago!! I use it all the time!! Peeps think I’m txtn in the store but I’m actually chkn here about my product choices!!!!! I hope others are too!!! Have a great rest of yr summer !!! Tommye😻🐥
Firstly, I love ALL the research and thorough analysis and explanations that your efforts help people, like me, who want to be more mindful of the things we purchase and use in our day-to-day. I went vegetarian about 11 years ago and it wasn’t until about 4 years ago that I began putting forth the effort to live more “Cruelty Free” – and I owe it to Cruelty Free Kitty as becoming my absolute, go-to for any questions about brands and the brands’ animal-testing status. Thank you!
Second, I keep seeing on the tubes of Secret deodorant that they are PETA Leaping Bunny certified – but I have never seen them on YOUR list. Thoughts?
Hello Suzana,
Thank you for the updated list!
I really want to find out if Penhaligon’s is cruelty free or not in the end of the day, because with all the new regulations in China it’s getting more confusing to follow/assess. I have been emailing with them and it seems like they are following all the right steps to make sure they can remain CF even while selling in mainland China, and are providing them with the right certificates to make sure they are not required to do the pre market animal testing over there. And about post-market testing, it says that it is not done on animals anymore. So I am curious what they are still doing to remain not cruelty free. Please let me know if you can!
And thank’s for your work!
Best,
Egle