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Where I Shop Cruelty-Free

by Suzana Rose

Nov 22, 2019

There are multiple options for cruelty-free and vegan shoppers, but I've gathered my favorite online retailers in this one post.

Spread the word.

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Everyday Essentials

1. Amazon

I love Amazon for everything from household products to personal care and skincare. It's just hard to beat. Great prices, huge cruelty-free selection, and free shipping over $35.

You can even shop cruelty-free brands easily by selecting the "cruelty-free attribute" in the sidebar. Although this isn't 100% accurate, it's a good indicator.

I also made a list of over 100 Cruelty-Free Brands on Amazon, so check it out.

2. iHerb


A great place to shop online for all my essentials -- skincare, bath, toothpaste, shaving, laundry, you name it. Most of the brands they carry are cruelty-free, and often safer and non-toxic.

Crazy fast shipping, and they ship worldwide. Free shipping to the US.

Use code WSD078 for 5$ off your first order at iHerb.

P.S. You can shop my favorite products here!

Makeup + Skincare

1. Petit Vour

I love Petit Vour for everything from makeup to body products. The best part is that they make sure ALL brands they carry are cruelty-free, so you don't have to worry about this when you're shopping with them.

They also have their own Rewards program which gives you 20% back!

2. Sephora

Sephora is my #1 place to shop for makeup for several reasons, one of them being the large number of cruelty-free brands they carry.

They offer free shipping over $50 to the USA and Canada, and free samples with every order.

To check which brands Sephora carries that are cruelty-free, please visit this post.

3. Ulta

Ulta is another great online beauty retailer if you're based in the US. They carry both budget-friendly brands and high-end ones.

Free shipping over $50 to the US.

I made a list of all the cruelty-free brands available at Ulta, and you can click here to check it out!

Natural Beauty

1. The Detox Market

The Detox Market carries amazing cruelty-free and vegan natural products. Most of the brands they carry are cruelty-free.

You can get 10% off your order when you sign up for their newsletter, and shipping is free over $80.

Where do you shop cruelty-free? Tell us in the comments!

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

Shop Cruelty-Free
+ Show Comments (66) - Hide Comments (66)
  • Nicole says:

    God bless you chica!! I’m proud of you for helping to stand up and advocate for all those babies (~animals of every and all kinds~) out there that can’t do so for themselves ????????????????????????????

  • Gudlaug Ottosdottir says:

    Long time viewer, first time commenting. Do you have any advice on international/european websites that offer cruelty free? I have done A LOT of cross referencing with a few different apps, your lists and whatever else I can find out (without actually sending emails). Many of the websites I have found supply only “so and so” brands so I have to really think of which brand I want to find then search. Which is quite irritating since I like to surf my favorite websites and explore but don’t recognize all the brands listed which then turns into a night of research rather than lazy, calming internet surfing πŸ™‚
    Sephora is lovely but I can only shop there when I’m in Copenhagen, Denmark (I currently live in Norway and Sephora has not touched down here nor in my home country of Iceland). But yes if you have any advice on where non-American websites supply cruelty free brands that would be lovely. Or at least to add onto my list.
    Thank you
    Kind regards, first time commenter

  • Michelle Grace says:

    Do you know if the Derma V10 brand is cruelty free (parent company is Healthpoint). Their products just say “not tested on animals. Thnks.

  • Marijo says:

    Beautiful site, work and person. Thank you Suzana ?

  • Susan says:

    Before I switched to cruelty-free products, I bought a subscription to IPSY and now I’m finding it impossible to cancel my subscription permanently. I even wrote to customer service and they never responded.

  • Shayla says:

    Hello Suzi, thank you for all this research and information! In the past few years, I have been working towards going cruelty-free for all cosmetic and household products. Your lists have been very helpful. I’ve also decided more recently to upgrade my cosmetic choices to be more organic based as well. The Detox Market is nice option and Credo Beauty. One of the reasons I like the Detox Market is that you can order samples from all or most brands that they sell, including those brands that don’t offer samples themselves. I may sign up for Petit Vour box now. I currently have Ipsy which they were nice to enough to honour a lot of my cruelty-free request. Thank you again! If I ever decide to create a top list of my own, I’m definitely including your site as the ultimate resource.

  • Pat Glasgow says:

    I recently learned that Origins now test on animals after using their product for nearly 25 years, I was shocked!!

  • Shannon says:

    Can anybody tell me if The Body shop is 100% cruelty free? Like are the ingredients to there products tested on animals? Do they sell there products in China?

  • Bailey says:

    Hey just as more of editing error is that the link to the detox market. It says Makeup Geek instead of The Detox Market

  • Lynne Connolly says:

    The Tambeauty products, like Make Up Revolution and I Heart Makeup are cruelty-free, according to their website.

  • hannah gilmour says:

    This website is so helpful it really helped me to find more cruelty free makeup brands and all the ones which do t.o.a (test on animals) i recently did a cake sale for cruelty free international and websites like this really helped me to make my friends agree with me thank you for this website xx

  • Kristina says:

    Where can I get cruelty free underwear? Men and women.

  • Lynn says:

    I recently purchased a Bellapierre eye shadow palette, which displayed the leaping rabbit symbol; however, on closer examination the product said ‘made in China’ on it. If China insists on animal testing, how can this product be cruelty free?

  • sophie says:

    hello, just checking please, D.S. and Durga mention musk – did you confirm with them that this plant based, not animal based, musk?

  • Joi says:

    Thankyou so much for this! I can only imagine the hours of homework it took. Ty!

  • Hailey says:

    I need some cruelty free brands that are inexpensive and reachable at Walmart or other in town stores.

  • Maria says:

    I shop at Athar’a Pure where all their products are vegan and certified cruelty free by Leaping Bunny. I love that they make their products in the US and use beautiful ingredients. Has made a difference in my skin! I purchase either through http://www.vegancuts.com which is where I found out about them or directly from them http://www.atharapure.com – hope this helps someone!

  • naz2507 says:

    Can u plz list brands that are easily available in Europe, I live in Germany and its hard to find cruelty free and vegan drugstore products.

  • naz2507 says:

    Hi, im living in Germany and its hard to find cruelty free drugstore makupe. Please update me on that. thanks..

  • Elizabeth De Pasquale says:

    Hi ladies,
    So glad to have found this site! I just learned that Dollar Tree (I live in NYC) is currently selling several items that are cruelty free. Salon Selectives Shampoo and Conditioner and all Dermasil lotions are not tested on animals and only $1 each!
    Will post pictures if able.

  • Tina Fletcher says:

    disappointed MAC not listed as cruelty free. Had longest lasting lipstick I ever tried. Ordered online cruelty free lipstick from “Too Faced” but it was dreadful. It smeared all over everything except my teeth (a problem I have had with other long lasting lipsticks). Any recommendations on long lasting lipsticks with Leaping Bunny?

  • Hannah Claas` says:

    Hello! My name is Hannah and I recently discovered this brand called Perfectly Posh and they never test on animals and some of their products are 100% Vegan! I highly suggest you check them out! It’s pretty cheap too!

  • ahlam says:

    I have a question, my favorite make up brand does not test on animals, but their owners own other brands that are tested on animals, If I bought from the brand that does not test on animals ; in a way or another I’m still supporting their actions. okay , when I go to a non vegan restaurant with my friends and order a salad maybe , I’m still paying for their wrong actions toward animals.

  • Dylan says:

    If we say it’s unethical to buy from a makeup company that sells in China because they test on animals due to government regulations, how can we say it’s okay to shop at clothing/shoe stores that sell leather when they choose to do so? No one is making them sell leather, whereas makeup companies in China would be putting thousands of people out of work by leaving the Chinese market. Additionally, as a vegan I eat at restaurants that choose to serve animal foods. Is this any different (ethically) from purchasing cosmetics sold in China? I think it’s quite a bit worse, honestly. I’m considering returning to brands sold in mainland China unless someone can successfully argue this point. I’d like to say, though, that I love this blog and I’m very thankful for it and all of the work put into it. And of course, I love animals.

  • dulce says:

    hello guys. anyone knows a good Website here in Europe? Finding cruelty free brands on european amazon is not easy at all. thanks <3

  • Melanie Lakey says:

    Hello, Suzi! How about CVS and Rite Aid’s generic products? My Cruelty Cutter app says they’re cruelty-free. Have you ever heard back from Ulta about whether their generic products are, too? I’d heard that they were.

  • Holly Robinson says:

    For several years I have been buying skin care products from Origins. I love their cleansers and face masks, but are they cruelty-free?

  • Jane M. says:

    I have asked about Avon,Aveeno and Coty (CoverGirl) and I received responses that they don’t test on animals so even if we ask we will get answers we want to hear (?)

    • Aly Laughlin says:

      Hi Jane! I’m sorry they mislead you with their responses. Although it can be difficult to get a straight answer, I recommend asking them specific questions. Make sure to ask them about their finished products, ingredients, suppliers, as well as third party testing. Another thing to consider is whether or not they sell in mainland China, where animal testing is mandatory by law. Hope this helps!

  • Kristin R says:

    I already enjoyed the body shop and lush before finding out they don’t test on animals, the fact that they don’t makes me feel good about using their products, but I mostly use lush because they’re also great for giving cruelty-free presents.

  • Margarita says:

    Your blog is so helpful! I’m trying really hard to buy Cruelty free products but it’s really difficult here in Greece since we don’t have​ so many options. Keep up the good work!

  • Lorraine says:

    Another company that is cruelty free is Aloette Cosmetics.

  • Justine says:

    Hi! I am very pale and struggled with foundation when I went cruelty free. Catrice has a great foundation that works well with dry and oily skin, and is pale enough for me. It is their All Matte Plus 18 hour foundation.

  • Well, Urban Decay is still a cruelty-free company.

  • Hi Jessica! I’m quite pale too and what you can do for foundation is use a white mixer (Manic Panic makes one that’s very affordable). You can mix this white foundation with any foundation to lighten it. If your parents aren’t open to buying cruelty-free, it’s their decision. Maybe you’ll be able to find dupes for the makeup products you buy. Let me know if there’s more and I can try to help. πŸ™‚

  • Ashley says:

    If you go this route then you have to start questioning whether to shop at target, meijer, walmart, etc. because they sell products that aren’t vegan or cruelty free.

    • TalesFanGirl says:

      I’m not sure if you can compare that two. Simona is saying that Sephora’s own make-up line is not cruelty-free. By shopping at Sephora in general, even if it’s to buy cruelty-free makeup, you’re still giving money to a company that tests on animals.

      Personally, I think it’s best to just order makeup online.

  • Dandelo says:

    Hi, I’ve learned that many of the places that claim to be cruelty free really aren’t, and as many of you have said, even if they are their parent company may not be. Also, never ever buy anything from China. As was mentioned before, animal cruelty is the law there. But many countries engage in animal cruelty and testing. The best way to know for sure what you are purchasing is to research. Research the companies and find out what they mean when they say cruelty free, where are their products actually manufactured, and what are the laws and practices concerning animals in that country. If you find yourself unable to continue using a favorite product, write the company. They may not care about animals but big companies care about money! If every concerned consumer wrote to companies telling them they had just lost some business- and word of mouth business. I don’t think they realize how much advertisement is actually word of mouth- then they might reconsider their practices. We have the beginning right here: Caring, intelligent individuals who want quality products without blood on them. The next step is to hit them in their pocketbooks.

  • Jordan says:

    I just got a Quo brush set and i can’t find anything that says if they are cruelty free or not, the box dosent say what kind of fibres or any ingredients at all and it says made in china and shipped for Quo. does anyone know anything about Quo?

    • Barbara Podavin says:

      Hello, I’ve been doing research on cruelty free products for an exploritory essay and one fact i know is that animal testing in china is mandatory and if it is not tested on animals it is not considered cruelty free. i found this information at the Humanesociety.org so i am assuming that the brand you purchased from is not cruelty free sorry.

      “The Chinese government conducts mandatory animal tests on all cosmetic products imported into the country. The government may also conduct animal tests on items pulled from store shelves. Therefore, even if a cosmetics company does not test their products or ingredients on animals, if they sell their products in China they cannot be considered cruelty-free.” this is the direct quote from the humane society website. hope this helps out!

    • Sara says:

      This is in no way a definitive answer for you, but the one and only time I have used a brush not knowing it’s animal hair/synthetic hair status, it was Quo and I had a terrible, painful skin reaction. As a person who is deathly allergic to horses among other animals, I think it is a reasonable assumption that the Quo brush is animal hair.

  • Cathusiast says:

    So Sephora carries a lot of cruelty free brands, but their own house brand is not cruelty free, so wouldn’t buying a cruelty free brand from Sephora still be supporting a non-cruelty free brand? That’s the dilemma I’m facing right now, I loved shopping at Sephora, until I learned that their house brand is not cruelty free, so now I dunno if I wanna support them! :<

  • georgia says:

    i was just wondering if its actually okay to buy from Nyx and Urban decay as there parent company tests on animals?

  • Karla Siegel says:

    IT cosmetics is now sold at Sephora and Ultra stores and they do not test on animals.

  • Karla Siegel says:

    I started a while ago using only non animal tested stuff as in shampoo, makeup and even cleaning supplies. In this day and age there is no reason to test on animals.

  • CarolCats says:

    I have started purchasing all of my inexpensive, cruelty-free beauty products at Fresh Thymes where I purchase organic fruit and vegetables as well as chemical-free cleaning products. And I do need to clean my home frequently because I have 12 rescued cats. Yesterday while shopping for Nubian Heritage Body Lotion, I read my FIRST fake rabbit symbol on NutriBiotic Body and Foot Powder. I really need the foot powder and want to purchase a talc and paraben free product since I’m a runner! I pitched my Gold Bond Body Powder since I don’t believe that this product is cruelty-free. This NutriBiotic fake rabbit symbol is surrounded by the words “Not Tested on Animals.” Help!!!

  • Meaghan says:

    Petit Vour is a great place to buy cruelty-free beauty products. They offer a monthly subscription box ($15) and you can purchase full size products on their website. They offer free shipping if you spend over a certain amount, usually over $50.

  • shemarine4018 says:

    Has anyone heard of a makeup brand called “Jay Manuel”? Does anyone know if they are cruelty-free and/or vegan? Thx!

    • Karla says:

      I sent them an email a while ago and this is what i got:

      We appreciate your inquiry. As mentioned, the Jay Manuel Beauty Line is cruelty free. The line is dermatology tested (not tested on animals) and are formulated with a variety of plant and mineral based ingredients. However, “Vegan” is not one of the brand’s claims.

      Please let us know if you have any questions/concerns. Thank you for being a valued customer!
      Have a nice day J

      Best Regards,

      Customer Service
      IMPALA, INC.
      (P): (212) 560-9906
      (E): customerservice@jaymanuelbeauty.com
      (W): http://www.jaymanuelbeauty.com

  • mrsblankenship says:

    credo in SF and integrity botanicals are good retailers.

  • Marie Therese Pecot says:

    Also, do not think that ‘vegan’ means natural or organic. Vegan simply means it has no ingredients from animals are used. Some chemicals are ‘vegan’ too unfortunately.

  • Nathalie Lotmani says:

    Unfortunately, I can’t use Sephora. Sephora brand make up is sold in their shops in China which means their products have to be tested. So disappointed, such a great site πŸ™

    • Marie Therese Pecot says:

      I they do not sell their products in China, they are not obligated by Chinese law to test on innocent animals.

  • BeccaM says:

    I’m so glad I found this blog. I live in the UK, but my bf is in the US. Whenever I visit him I struggle to know where I can shop for cruelty-free products. Unlike the UK which has the leaping bunny logo, when you’re out and about it’s not always obvious by just looking at packaging whether something is cruelty-free or not. I often buy from Bath and Body Works because their packaging say’s Not Tested On Animals, but now I can see that this might not be the case. Now I’ve found your blog, I’m sure I’ll be able to find wonderful cruelty-free brands to replace the one’s I was buying from without realising.

  • BeautyKhanfidence says:

    I just started my YouTube channel and decided I would only use products that are cruelty free, and you blog has helped me so much. I like that you are very up to date and in my opinion reliable. Keep doing what you’re doing!!!!

  • Lori says:

    Suzi, what do the * next to the brand names listed under Sephora signify? Also, Bath and Body Works still says “No animal testing” on their packaging but I’ve been reading otherwise. Do you know the current truth? Thank you.

    • Those brands are cruelty-free themselves, but their parent company still tests on animals. As for Bath & Body Works, they’re no longer cruelty-free as they test on animals where required by law (and might have started selling in mainland China). Hope this helps. πŸ™‚

  • nikki potter says:

    Urban Decay was recently bought out by Loreal so theyre now considered to not be cruelty free. Nars parent company, Shiseido, is also not cruelty free. And Tarte is owned by Kose which test on animals

    • Hi Katie, all these brands are still considered to be cruelty-free themselves, which is why I choose to list them as an option. They don’t test on animals and don’t sell in China. My list of cruelty-free brands states every non-cruelty-free parent company.

    • Marie Therese Pecot says:

      Some companies that don’t test on animals are still owned by parent companies who do test. For example, although Burt’s Bees does not test on animals, they are owned by the Clorox Co. which does. Some brands are slippery slopes. Do your homework.

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