Simple is not cruelty-free

Simple is not cruelty-free

Simple is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be funding animal testing by selling products in mainland China, where it's required by law.

Parent company:


Official Animal Testing Policy:

“Simple does not test on animals and has not done so for many years. We’ve used non-animal approaches to make sure our products are safe since we were acquired by Unilever in 2011 and no government body has performed animal testing on our behalf. Consumers in China can purchase Simple products only via cross-border channels & cross-border e-commerce, neither of which require testing by local authorities. Should we launch in China one day, we will do so in a way that does not require animal testing. We will do this by producing locally and offering only products that never require animal testing. Our parent company Unilever actively collaborates with the Chinese government to develop and apply non-animal approaches.”

The Truth About Simple's Animal Testing Policy

Simple is not currently sold in China, however they might plan to in the future. For this reason, they are not cruelty-free according to our standards. Please read this post for all the details.

Is Simple owned by a parent company that tests on animals?

Simple is owned by Unilever, a company that tests on animals. Not only is Simple not cruelty-free but neither is their parent company.

Is Simple certified cruelty-free by any organizations?

No, Simple is not certified by any organizations.

Is Simple vegan?

Simple might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

How do you determine that brands like Simple are not cruelty-free?

Most brands don't publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as "not cruelty-free."

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