Simple has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
*This brand sells in China without testing on animals. They are now fully cruelty-free according to our standard. Please see our update here.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
“Real kindness means caring about our non-human friends as much as we do about our skin. We think that to be truly kind you have to be kind to animals too. Simple does not test on animals anywhere in the world and we are certified cruelty-free by PETA.”
Simple is not currently sold in China, however they might plan to in the future. For this reason, they are not cruelty-free according to our standards. Please read this post for all the details.
Simple is owned by Unilever which is not a cruelty-free brand. If you prefer avoiding brands owned by a company that tests on animals, we recommend avoiding Simple.
No, Simple is not sold where animal testing is required by law.
Yes, Simple is certified by Peta.
Simple is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
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