Simple is in the grey area

Image credit: brand

Simple is in the grey area

It's currently unclear whether or not Simple is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.

Parent company:


When you shop through the above links, we donate 15% of our proceeds to animal charities!

“Simple does not test on animals and has not done so for many years. We’ve used non-animal approaches to make sure our products are safe since we were acquired by Unilever in 2011 and no government body has performed animal testing on our behalf. Consumers in China can purchase Simple products only via cross-border channels & cross-border e-commerce, neither of which require testing by local authorities. Should we launch in China one day, we will do so in a way that does not require animal testing. We will do this by producing locally and offering only products that never require animal testing. Our parent company Unilever actively collaborates with the Chinese government to develop and apply non-animal approaches.”

Spread the word.

The Truth About Simple's Animal Testing Policy

Simple is not currently sold in China, however they might plan to in the future. For this reason, they are not cruelty-free according to our standards. Please read this post for all the details.

Is Simple owned by a parent company that tests on animals?

Simple is owned by Unilever, a company that tests on animals. Not only is Simple not cruelty-free but neither is their parent company.

Is Simple certified cruelty-free by any organizations?

No, Simple is not certified by any organizations.

Is Simple vegan?

Simple might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

Share to spread awareness.

Help spread the word by clicking the buttons below to share with your friends on Facebook, Twitter, Pinterest, or Reddit.