Wet n Wild

Suzana Rose

Wet n Wild is NOT cruelty-free.

This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.

Details

As of 2019, we know that Wet n Wild started selling in mainland China. They were able to bypass the pre-market animal testing laws, however their products are still at risk of post-market animal testing.

This is their official response:

“wet n wild does not test on animals. wet n wild is a global brand for beauty lovers, inclusive of all ages, ethnicities, skin colors, ideologies, and economic statuses. Cruelty-free has and will remain a key pillar of our brand. In 2018, Watsons began offering our products to beauty enthusiasts in China via a pilot program with 30 stores. wet n wild products sold in China are domestically manufactured in China, and as such do not require animal testing.

Since 2014, China no longer requires animal testing for domestic non-special use cosmetics. wet n wild products were able to enter the Chinese market maintaining our commitment to providing customers cruelty-free, high-quality, on-trend products they can feel good about buying and wearing. As a trusted leader in cruelty-free beauty, we will continue working closely with the Chinese government, and all governments, to adhere to our strict guidelines for cruelty-free beauty globally.

Stefano Curti, Global President”

View Comment (1)
  • This article makes zero sense. How is it not cruelty free but in the details, it talks about how they adhere to the Chinese governments cruelty free rules?

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