Is Wet n Wild Cruelty-Free?

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Is Wet n Wild Cruelty-Free?

Wet n Wild is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.

*This brand sells in China without testing on animals. They are now fully cruelty-free according to our standard. Please see our update here.

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Wet n Wild

“It’s true! Wet n Wild never tests on animals, and we are super proud of this. We never have, and we never will. We believe in beauty without cruelty first! None of our furry, feathery, or scaly friends were harmed in the making of our products. People often ask us, is wet n wild cruelty-free? And the answer is wholeheartedly yes – our makeup has always been cruelty-free and always will be! So whether you’re a card-carrying vegetarian who is committed to animal rights (and good for you!), or you just love puppies and bunnies and want them to smile (and who doesn’t?), we are with you! We want that too!”

Is Wet n Wild owned by a parent company that tests on animals?

Wet n Wild is not owned by any parent company that tests on animals.

Is Wet n Wild sold where animal testing is required by law?

No, Wet n Wild is not sold where animal testing is required by law.

Is Wet n Wild certified cruelty-free by any organizations?

Yes, Wet n Wild is certified by Peta.

Is Wet n Wild vegan?

Wet n Wild is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Wet n Wild are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

Wet n Wild Vegan Product List

Although Wet n Wild is not 100% vegan, they do offer a selection of vegan-friendly products which you can find here.

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