Wet n Wild has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
“It’s true! Wet n Wild never tests on animals, and we are super proud of this. We never have, and we never will. We believe in beauty without cruelty first! None of our furry, feathery, or scaly friends were harmed in the making of our products. People often ask us, is wet n wild cruelty-free? And the answer is wholeheartedly yes – our makeup has always been cruelty-free and always will be! So whether you’re a card-carrying vegetarian who is committed to animal rights (and good for you!), or you just love puppies and bunnies and want them to smile (and who doesn’t?), we are with you! We want that too!”
Wet n Wild is not owned by any parent company that tests on animals.
No, Wet n Wild is not sold where animal testing is required by law.
Yes, Wet n Wild is certified by Peta.
Wet n Wild is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Although Wet n Wild is not 100% vegan, they do offer a selection of vegan-friendly products which you can find here.
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