Wet n Wild is in the grey area

Wet n Wild is in the grey area

It's currently unclear whether or not Wet n Wild is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.

As of 2019, we know that Wet n Wild started selling in mainland China. They were able to bypass the pre-market animal testing laws, however their products are still at risk of post-market animal testing.

This is their official response:

“wet n wild does not test on animals. wet n wild is a global brand for beauty lovers, inclusive of all ages, ethnicities, skin colors, ideologies, and economic statuses. Cruelty-free has and will remain a key pillar of our brand. In 2018, Watsons began offering our products to beauty enthusiasts in China via a pilot program with 30 stores. wet n wild products sold in China are domestically manufactured in China, and as such do not require animal testing.

Since 2014, China no longer requires animal testing for domestic non-special use cosmetics. wet n wild products were able to enter the Chinese market maintaining our commitment to providing customers cruelty-free, high-quality, on-trend products they can feel good about buying and wearing. As a trusted leader in cruelty-free beauty, we will continue working closely with the Chinese government, and all governments, to adhere to our strict guidelines for cruelty-free beauty globally.

Stefano Curti, Global President”

Is Wet n Wild owned by a parent company that tests on animals?

Wet n Wild is not owned by a parent company that tests on animals.

Is Wet n Wild certified cruelty-free by any organizations?

Yes, Wet n Wild is certified by Peta.

Is Wet n Wild vegan?

Wet n Wild might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.

Share to spread awareness.

Help spread the word by clicking the buttons below to share with your friends on Facebook, Twitter, Pinterest, or Reddit.