It's currently unclear whether or not Wet n Wild is cruelty-free, since they haven't provided enough information. Some brands that fall under this category refuse to share their complete animal testing policy or answer questions about their cruelty-free status.
As of 2019, we know that Wet n Wild started selling in mainland China. They were able to bypass the pre-market animal testing laws, however their products are still at risk of post-market animal testing.
This is their official response:
“wet n wild does not test on animals. wet n wild is a global brand for beauty lovers, inclusive of all ages, ethnicities, skin colors, ideologies, and economic statuses. Cruelty-free has and will remain a key pillar of our brand. In 2018, Watsons began offering our products to beauty enthusiasts in China via a pilot program with 30 stores. wet n wild products sold in China are domestically manufactured in China, and as such do not require animal testing.
Since 2014, China no longer requires animal testing for domestic non-special use cosmetics. wet n wild products were able to enter the Chinese market maintaining our commitment to providing customers cruelty-free, high-quality, on-trend products they can feel good about buying and wearing. As a trusted leader in cruelty-free beauty, we will continue working closely with the Chinese government, and all governments, to adhere to our strict guidelines for cruelty-free beauty globally.
Stefano Curti, Global President”
Wet n Wild is not owned by a parent company that tests on animals.
Yes, Wet n Wild is certified by Peta.
Wet n Wild might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
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