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7 Affordable Cruelty-Free Hair Care Brands Available At Target

by Suzana Rose

Mar 1, 2021

Cruelty-free hair products can be hard to find at the drugstore, especially if you're looking for budget-friendly options. We get asked all the time about hair care brands that are cruelty-free. In this post, you'll find the best cruelty-free hair care brands available at Target. They offer basics like shampoo and conditioner, but most importantly, styling and other products that might be hard to find.

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The brands below are all cruelty-free, and they offer a large selection of vegan products. Most of them are not owned by a parent company that tests on animals. You'll find all the information, including certifications, marked under the brand's name.

The best hair care brands available at Target are: Giovanni, Hask, It's A 10, Eva NYC, Kenra, As I Am, and Carol's Daunghter.

Please note that Kenra and Carol's Daughter are cruelty-free, however their parent companies do test on animals.

Giovanni

  • Parent company doesn't test on animals
  • Leaping Bunny
  • PETA

Budget

  • Hair Care

Giovanni is available in many drugstores, and you can find them at Target, Walmart, Publix, Kroger, and Whole Foods, as well as online on Amazon. The brand offers hair products such as shampoos, conditioners, and styling products.

Everything they make is free from sulfates, parabens, and phtalates, and many of the ingredients they use are organic. They also offer a large selection of vegan products, plus they’re Leaping Bunny certified. We love their Smooth As Silk Shampoo and their Smooth As Silk Conditoner, especially if you have dry or damaged hair.

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Hask

  • Parent company doesn't test on animals
  • PETA

Budget

  • Hair Care

Hask is available internationally. In the United States, you can find their products at Ulta, Target, CVS, Rite Aid, Walgreens, Walmart, and more. They’re easy to find in drugstores, and therefore a great alternative to other hair care brands that are tested on animals. In Canada, you can find them at Rexall, Walmart, Jean Coutu and Loblaws among others. I’ve also spotted them at Costco before.

Their products are free from sulfates and parabens, along with a few other ingredients. They mainly offer shampoos, conditioners, and leave-in treatments, with a few styling products such as their blow-dry spray.

We love their Argan Oil Repairing Shampoo and Conditioner for all hair types.

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It’s A 10

  • Parent company doesn't test on animals
  • Leaping Bunny

Budget

  • Hair Care

It’s a 10 can be found in many drugstore in the United States, Canada, and the UK. They’re available at Ulta, Target, and Walmart among many others, and online on Amazon. They offer a full range of hair care products, from shampoos and conditioners to styling products, hair masks, and hair tools.

Their Miracle Leave-In Conditioner is their best-seller, and one of the most popular hair products available — plus it’s cruelty-free!

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Eva Nyc

  • Parent company doesn't test on animals
  • Leaping Bunny

Budget

  • Hair Care

In the United States, Eva NYC is available at Target, Ulta, and Meijer. You can also find them at some Anthropologie locations, and you can find them online on Amazon. They offer a full range of hair care products, from shampoos and conditioners to styling products. You’ll find hairspray, dry shampoo, hair masks, hair treatments, and texture products. Everything is not only cruelty-free but also 100% vegan, and they’re certified GMO-free. They also make hair tools.

They Mane Magic 10-in-1 Primer is a cult classic.

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Kenra

  • PETA

Mid-Range

  • Hair Care
  • Hair Dye

Kenra is available in stores such as Ulta, Target, and Walmart, but also in some salons across the United States. They offer professional hair care products, from shampoo and conditioner but also hairspray, dry shampoo, treatments, and a full range of hair styling and hair care products. Keep in mind that they’re owned by a parent company that is not cruelty-free, namely Henkel.

Their Daily Provision Leave-In Conditioner and Curl Defining Cream 5 are best-sellers.

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As I Am

  • Black Owned
  • Parent company doesn't test on animals
  • PETA

Budget

  • Hair Care

As I Am is availably at Sally Beauty, Target, CVS, Walgreens and Walmart, which makes them easy to find at the drugstore. They make shampoos and conditioners but also cowash products for those that are ditching shampoo. In addition to that, they offer a full range of hair care products for all hair types, with an emphasis on curly and coily hair.

We recommend their Double Butter Cream as a rich hair treatment.

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Carol’s Daughter

  • PETA

Budget

  • Body Care
  • Hair Care

Carol’s Daughter is available at Ulta, Target, Walmart, Sally Beauty, CVS, and Walgreens among other drugstores. You can also find them online on Amazon. They offer a full range of hair products with an emphasis on curly hair, but also body care and skin care. Hair products they sell include hair moisturizers, detanglers, hair oils, leave-in conditioners, hair masks, and treatments.

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Suzana Rose

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

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