You might notice that the Leaping Bunny's list is considerably smaller than PETA's. This is because the Leaping Bunny, the only internationally recognized certification organization for cruelty-free brands, is way more selective.
While PETA only requires written agreement from a company (see below), the Leaping Bunny requires that the company agrees to independent audits. This means they can actually verify if the claims are true.
From PETA.org (source):
Company representatives interested in having their company’s name added to our cruelty-free list(s) must complete a short questionnaire and sign a statement of assurance verifying that they do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products and that they pledge not to do so in the future. PETA will then add qualifying companies to our pocket-sized Cruelty-Free Shopping Guide, our Shopping Guide brochure, and our online searchable database of cruelty-free companies.
From LeapingBunny.org (source):
The Standard is short for the Corporate Standard of Compassion for Animals, a voluntary pledge that cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.
If a particular brand is on the Leaping Bunny's list, it should be safe to say that the company is truly cruelty-free. However, since applying for the program is done on a voluntary basis, this cruelty-free list isn't exhaustive.
Many companies, while not being certified, can be cruelty-free. In my opinion, while PETA's database of cruelty-free brands is filled with good intentions, it's not reliable due to the lack of any investigation. On the other hand, the Leaping Bunny makes a far better effort to ensure that a company is truly cruelty-free.
What's your take on this issue?
From The Cruelty-Free 101 Series:
- 5 Things You MUST Do To Shop Cruelty-Free
- Where I Shop Cruelty-Free
- How To Spot a Fake Cruelty-Free Logo
- How To Determine if a Company is Cruelty-Free
- Testing Finished Products VS. Testing Ingredients
- Animal Testing Is Still Required By Law In China
- Why PETA’s Cruelty-Free List Can’t Be Trusted
- The Leaping Bunny Loophole: Be Aware
- When ‘Not Tested On Animals’ Is Complete Bullshit
- Companies That Test On Animals: Should We Boycott Their Cruelty-Free Brands?