The Cruelty-Free 5: Our Criteria
All brands that we classify as cruelty-free have confirmed the following:
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries that require animal testing
Find out more about the Cruelty-Free 5.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
- Cécred
- hanni
- Boy Smells
- Pattern Beauty
- Own It
- superzero
- One/Size Beauty
- Biöm
- Lise Watier
- Lumē
- Natu Cosmetics
- Glamnetic
- Crown Affair
- Ami Cole
- My I.D.
- Philosophy
- Corpus
- 111MedCo
New Brands Added: NOT Cruelty-Free
These brands are either available in countries that still require animal testing prior to selling, or they have disclosed that they do test on animals whenever a regulatory group requires them to do so.
- Mizani
- Everden
- Bounty
- Pampers
- Vicks
- Nexcare
- Scotch
- Scotch Brite
- Command
- Post-It
- Air Wick
- Finish
- Durex
- Resolve
- Reckitt Benckiser
- Fantastik
- 3M
- Gatineau
- Kao
- Maleleuca
New Brands Added: Grey Area
These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.
- Naturium - this brand did not wish to share their full animal testing policy with Cruelty-Free Kitty
Status Changes
- Philosophy was moved from the list of brands that test on animals to our list of cruelty-free brands after ending their animal testing and receiving Leaping Bunny certification.
Can't find a brand in our database?
If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download
