Cruelty-Free & Vegan Oral Care

If you want to switch to cruelty-free and vegan dental care, it can be hard to find all the products you need at your local drugstore.

Personally what I like to do is buy everything I need from Amazon, which carries several brands that don’t test on animals.

Another option is Target, which carries a few cruelty-free and green beauty brands. Don’t forget about your local health store, too!

Brands To Avoid

As I mention in my list of Companies That Test On Animals, a few oral care that aren’t cruelty-free are listed here:

  • Aim
  • Aquafresh
  • Close-up
  • Colgate
  • Crest
  • Listerine
  • Mentadent
  • Pearl Drops
  • Reach
  • Scope
  • Sensodyne
  • Signal

If you look at the fine print of a product and can see that it’s owned by Colgate-Palmolive, Procter & Gamble, Church & Dwight, or Johnson & Johnson, chances are it’s tested on animals. There are only a handful of exceptions to this rule, such as Tom’s of Maine (which is owned by Colagte-Palmolive while remaining cruelty-free).

Cruelty-Free Brands

I’ll pinpoint specific products in a moment, but first let me list some brands that are cruelty-free and offer oral care products:

  • Tom’s of Maine
  • Desert Essence
  • Nature’s Gate
  • Kiss My Face
  • Auromere
  • Vitacare
  • Eco-Dent
  • Radius
  • Hello Products


The cool thing about cruelty-free toothpaste is that it’s easy to find more natural alternatives. This is great if you’re looking for fluoride-free or SLS-free toothpaste!

A word on these 2 ingredients before I get into the toothpaste. Fluoride strengthens teeth and reduces chances of getting cavities, which is why it’s traditionally added not only to toothpaste, but also to tap water. However, it’s now been proven that fluoride is toxic when ingested.

While it remains safe to use topically, whether or not you continue to use fluoride toothpaste is a matter of choice. The same goes for Sodium Laureth Sulfate, which is a foaming agent that’s also an irritant.

Tom's of Maine Simple White Toothpaste with Fluoride

JASON Powerhouse Toothpaste without Fluoride

Nature's Gate Natural Toothpaste without Fluoride

Now, if you want regular minty toothpaste with fluoride, try Tom’s of Maine’s Simply White Natural Toothpaste. Note that Tom’s parent company is not cruelty-free.

For something without fluoride and without SLS, I go with Desert Essence’s Natural Toothpaste in Wintergreeen, JASON’s Powersmile, or Nature’s Gate’s Creme de Peppermind Natural Toothpaste.

There’s also Tom’s of Maine that comes in various flavors; I’ve liked every single toothpaste from them so I recommend this brand as well! My last suggestion for cruelty-free toothpaste is a brand called Auromere, which is also cruelty-free, vegan, and herbal.

Desert Essence Mouthwash
Desert Essence Toothpaste without Fluoride
Desert Essence Dental Floss


For a good mouthwash, I’m a fan of Desert Essence’s Natural Refreshing Mouthwash. Other cruelty-free brands offer their own mouthwash, but this one has been my personal favorite! It has tea tree oil which is an antiseptic and a natural breath-freshner, contains no alcohol at all, and has a minty taste without burning.

Dental Floss

I’ve tried the Eco-Dent Gentlefloss and have found it decent. It’s a good price for 100 yards, but keep in mind that it doesn’t come in a plastic holder! This makes it a tad inconvenient, but I appreciate the eco-friendliness.

Another good option is by Desert Essence (again!). It’s called the Tea Tree Oil Dental Floss and just like their mouthwash, it’s coated with tea tree oil which is antiseptic. Desert Essence makes two kinds of floss, so choose according to your needs! Their “dental floss” is what I use; it’s thinner and works best for those with smaller gaps between their teeth. They also make a “dental tape” (here) for those with wide gaps between teeth.

I hope this was helpful to some of you! If you have any favorite cruelty-free or vegan oral care products, please share them in the comments as well!

  • B.

    I love the Jason toothpastes! They’ve become a staple in my household! Great post.

    xo Brianna | Glazed Over

    • Thanks! Jason’s a pretty solid natural brand!

  • I mention that in the post. πŸ™‚

  • Thanks for sharing! I’ve never tried their toothy tabs myself but they seem cool.

  • They’re listed on leaping bunny tho..

  • LawGeekNYC

    Tom’s seems to put xylitol in everything though, which is good for teeth but tastes weirdly chemical in the concentrations they use (and unnecessary if you’re using flouride).

    I use prescription flouride toothpaste, but finding cruelty-free for my husband is proving challenging, as he finds the taste of ingredients “natural” companies use very off-putting. I wish someone would just design a non-animal tested version of the store brands. πŸ™‚

    • Lyn

      Is your husband insistent on mint? Tom’s Cinnamon Clove is so delicious, I look forward to brushing!

  • Felicia Mallon

    I recently picked up some toothpaste by the brand “hello” at Target. Their website states that they are Leaping Bunny certified cruelty free and vegan and I’m really enjoying the one I picked up so far.

    • They are cruelty-free! I didn’t know they were sold at Target, thanks for pointing that out. πŸ™‚

  • MsGhost87

    It kills me to know so many animals are being hurt, needlessly, when there are a TON of horrible humans, who committed horrific crimes, sitting in a prison cell, being cared for with our tax payer money – Wouldn’t it make more sense to ask them to test out products that will be used BY humans!? We’ve had prisons for a long time, why hasn’t anybody thought of this!? Boggles my mind!!! But then again, I’m sure there would be an uprising if that actually happened, some extremist groups would say that’s inhumane. BUT Vegans & Vegetarians are The crazy ones, right? We have compassion & love for the ones without voices, because nobody thinks of what happens to them behind closed doors, until you decide to seek out the truth for yourself. Open your eyes my fellow human beings, STOP PAYING FOR THIS TO CONTINUE! Stop giving your hard earned money to these companies! It’s us, as consumers, who have to put an end to this suffering, because it is us who keep them in buisness.
    In Reguards to this article – I think it’s great! I’ve learned a lot from reading these blogs & now I can pass along that knowledge to my family & others who are willing to listen. I think it’s amazing that someone cares enough to research this subject & return that knowledge to the readers.
    I appreciate it & look forward to reading more! Take care to anyone who reads this ☺ Peace be with you✌

  • Lyn

    I’m looking for a toothpaste that has Flouride but NOT SLS. That seems to be the unicorn.

    • Lyn, I thought I was the only one! Anything that doesn’t have SLS doesn’t have fluoride either, and I’m not against fluoride as long as it’s not ingested. I’ll make a post if I find anything. πŸ™‚

    • Gwen

      Both Kiss my Face and Jason have several that meet this description.

  • CJ Anne

    Has anyone come across a sensitivity toothpaste that is cruelty free other than Tom’s of Maine?

  • Leah

    I’m in the awkward position of having natural teeth on the bottom and a denture on top. Any cruelty-free (preferably vegan) denture cleaners?

    • Hi Leah! I don’t know of any cruelty-free denture cleaners but I’m looking into it. Are you into the idea of using a home-made or natural recipe? That might be a cruelty-free option.

  • Do it and I’ll add your company to the list haha! πŸ™‚

  • InΓ¨z

    I would like to use fluoride, but also I would like to use a brand that is owned by a cruelty-free company. Does this exist?

    • Check this one out. It’s by Hello, which is a Leaping Bunny certified company that isn’t owned by anyone else. I’ll update the post. πŸ™‚

      • Sunny

        Hello is my favorite brand of toothpaste! (: the flavors they come in a great as well. & I like that they’re on their own.

    • Gwen

      Both Kiss My Face and Jason carry fluoride toothpastes.

      • Judith Nolasco

        Jason has carrageenan

  • Beth Riney

    Hi Suzi – To no avail I’ve been trying to find info as to whether or not Marvis toothpaste sold at Sephora is CF. Any info?

    • Hi Beth, I’ve tried to get this info before without any luck as well! Somehow it’s the most obscure brand I’ve come across. I’ll do my best though.

  • Tayla

    Aesop mouthwash is cruelty free and tastes really nice. Seems effective

  • MollyH

    Does anybody know of other mouthwash brands that are cruelty free?

    • Alexandra Gomes

      Dr. Brite πŸ™‚ vegan, cruelty-free, no nasties πŸ™‚

  • Casey

    Toms of Maine is owned by Colgate-Palm Olive

  • Amy

    I think flouride is only toxic when consuned in very large/concentrated quantities. Each to their own but I’m glad there’s creulty free options for both!

  • Pamela Whitehead

    I use a teaspoon of bicarbonate of soda and a drop or two of eco-friendly washing-up liquid in a cup of water to soak my denture in. If you look at the ingredients in denture cleaners they’re basically the same, but not as eco-friendly or cruelty-free!

  • Andrea Lollo

    Arbonne’s is vegan, cruelty-free and without fluoride!,1955.aspx It’s expensive, but most good products are. They also run on a discounted membership program.

  • Judith Nolasco

    Jason toothpaste contains carrageenan. Not cool. Is there A toothpaste thats 100% non deadly or harmful to our bodies..truly truly vegan? Please let me know.

  • Josie

    I use a brand called Boka and they state that they are cruelty free, but I was wondering if you had heard of it and if they are truly cruelty free? They work as a subscription box and only ship within the U.S so I at least know they aren’t shipping to mainland China, but now I’m doubting myself after seeing your list. >.<

    • They’re most likely cruelty-free but I haven’t heard of them until now! Their box looks cool.

      • Josie

        Oh yes it’s adorable. It comes in this little green box with a charcoal toothbrush. I don’t remember where I saw it from but I tried it and haven’t stopped since. I’m not very good at spotting frauds though so I was hoping you had heard of them but it seems they are still fairly new so it makes sense now.

  • Josie

    The brand I use doesn’t have either one of those. It’s Boka and it’s a natural mint toothpaste so the oils in it are spearmint, peppermint, star anise, and wintergreen. It’s a subscription box for every 3 months and it only ships in the U.S just in case you’re outside of the U.S. If it’s something you’re interested in their site is

  • Bianca

    Try Pearlie White for toothpaste πŸ™‚

  • Emma Rawson

    Hey! i’m sure i’ve read somewhere that Jason’s has a non-CF parent company too. is that right, do you know?

  • Jamie

    What about toothbrushes? It may seem like a weird question, but I’ve been wondering about this recently.

  • Lisabella Fawzeya SayfUllah Da

    Hello Toothpaste has flouride and ADA approved

  • TalesFanGirl

    Ugh, I’m so mad that Sensodyne tests on animals. They were my go-to toothpaste for years because they help prevent acid erosion on my teeth. Guess I have to search for another alternative :/

  • Jass

    Tom’s is a Colgate brand, so technically this isn’t vegan. Your giving your money to Colgate who aren’t vegan.