Updates To Our List of Cruelty-Free Brands: GXVE, Huda Beauty, rhode, Fenty Beauty

The Cruelty-Free 5: Our Criteria

All brands that we classify as cruelty-free have confirmed the following. Find out more about the Cruelty-Free 5.

• Their company doesn't test finished products or ingredients on animals
• Their suppliers don't test finished products or ingredients on animals
• No third parties test their finished products or ingredients on their behalf
• They do not test on animals where required by law
• Their products are not sold in stores in countries that require animal testing

New Brands Added: Cruelty-Free

The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.

• GXVE
• Hairstory
• ME Cosmetics
• re:p
• Pure Culture Beauty
• Finding Ferdinand
• strb.
• Huda Beauty
• Gold Bond
• Lolita Lempicka
• Jones Road Beauty
• Wishful
• Tanologist
• Queen Street Apothecary
• Cremo
• Revive7 Science
• Wabi-Sabi Botanicals
• Floris London
• LilyAna Naturals
• Flamingo
• Rose Inc
• BLK/OPL
• Caliray
• rhode
• Fenty Beauty
• Brandefy Skin
• Hero
• Starface
• Jecca Blac
• Zitsticka

New Brands Added: NOT Cruelty-Free

These brands are either available in countries that still require animal testing prior to selling, or they have disclosed that they do test on animals whenever a regulatory group requires them to do so.

• Sally Hansen - shares the same policy as its parent company, Coty, which is not a cruelty-free brand.

New Brands Added: Grey Area

These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.

• UN/DN LAQR
• INC.redible
• Renpure
• Histoires de Parfums

Can't find a brand in our database?

If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.

As always, thank you for being a compassionate consumer and shopping cruelty-free.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download