The Cruelty-Free 5: Our Criteria
All brands that we classify as cruelty-free have confirmed the following:
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries that require animal testing
Find out more about the Cruelty-Free 5.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
- Double Dare
- J. Cat Beauty
- Bare Hands
- Estrid
- Lamik Beauty
- Arkive Headcare
- Truly
- Meaningful Beauty
- Lexli
- Scentuals
- Nudestix
- P Louise
- DIME
- Lady Ease
- Rustic MAKA
- Freshly
- Abbott NYC
- grace & stella
- Keys Soulcare
- Henry Rose
- Mango People
- Dr. Sam's
- Lottie London
- Made by Dentists
- TWICE
- DAME
New Brands Added: NOT Cruelty-Free
These brands are either available in countries that still require animal testing prior to selling, or they have disclosed that they do test on animals whenever a regulatory group requires them to do so.
- Prada Beauty - this brand is available in countries that still require animal testing
- Waso - this brand shares the same animal testing policy as its parent company, Shiseido
New Brand Added: Grey Area
These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.
Status Changes
- Merle Norman was moved to the non cruelty-free list because they test on animals where required by the law.
- Honest Beauty was moved to our cruelty-free list as they clarified their policy on animal testing and confirmed that their suppliers do not engage in animal testing.
- Laura Mercier was moved from the grey area to the non cruelty-free as they confirmed in their policy that they test on animals where required by law.
Can't find a brand in our database?
If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download