Truly is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
“We believe you should never need to settle – So we spent years creating vegan & clean formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Our team of experts has worked and continues to work with physicians, microbiologists & world renowned chemists to perfect Truly’s chemistry. We believed that by formulating with a clean and vegan base and combining with the most powerful, high performing skincare ingredients, Truly products would yield equal or better results than high end or natural products. The results are one of the most unique, “check all-boxes” line of personal care products available.”
Truly is not owned by any parent company that tests on animals.
No, Truly is not sold where animal testing is required by law.
Yes, Truly is certified by Leaping Bunny.
Truly is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
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