Created in lockdown, S'Able Labs (S'Able is literally "Elba's" backward) aims to fill a void in the beauty space, according to its founders.
Sabrina told Refinery29 earlier this year: "We were looking into, what does wellness look like for people of color? There wasn't that much." She added: "It's a very 'Lululemon, smoothie' kind of space."
So together with Idris, she created a brand that strives to represent everyone, regardless of ethnicity or gender. It does so in a way that is both ethical and sustainable.
All of S'Able Lab's packaging is either recycled, recyclable, or refillable. Plus, it carries the Butterfly Mark. The globally-respected certification confirms a brand's commitment to sustainability has been thoroughly examined across "governance, social and environmental frameworks, community investment, and innovation."
Standout products include its Qasil Cleanser, a gentle cream cleanser that uses ethically-sourced qasil from Somalia, and its Baobab Moisturizer, a super hydrator.
S'Able Labs goes cruelty-free
Earlier this month, S'Able Labs announced it had been certified cruelty-free by Cruelty Free International.
In an Instagram post revealing the certification, the brand stated: "We believe personal care products should be cruelty-free. We are proud to announce that all of our products are Leaping Bunny approved under the Cruelty Free International Leaping Bunny Programme."
The certification means that S'Able Labs has proven that it does not test on animals anywhere in its supply chain. It also doesn't sell in any countries where animal testing is required by law.
To gain the certification, brands must undergo thorough checks across their entire supply chain and accept ongoing audits from Cruelty Free International.
The Elba's aren't alone. A growing number of celebrities have cruelty-free beauty brands. These include Stella McCartney, Halsey, Milly Bobby Brown, Kylie Jenner, and Ariana Grande.
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