Jeffree Star has been a controversial figure since the beginning of his career. It's part of how he attracts all the attention he does, and it's part of why he became one of the largest beauty YouTubers. His brand, Jeffree Star Cosmetics, is also huge.
There's always a controversy with him. Whether he's destroying Chanel bags with a chainsaw for views (sure, not a huge deal, but it's a weird social status flex) or being straight-up racist on camera, multiple times. You might also recall that he named his eyeshadow palette "Cremated" in the midst of the pandemic, while millions of people worldwide were dying.
For these reasons, I didn't add Jeffree Star Cosmetics to our list of cruelty-free brands, despite them being a vegan brand. I know, I was being biased. But it's my list, and there are certain brands I choose not to promote. To this day, I don't add any MLM brands because of the ethical implications of pyramid schemes. I know some of you are upset about me not adding Arbonne and Beautycounter, but I can't in good conscience promote these predatory companies.
In 2020, Jeffree Star Cosmetics joined Leaping Bunny. He also had apologized for past behavior, and I knew that many cruelty-free shoppers were supporters of his brand. I decided to add them to our cruelty-free list, since his cruelty-free claims were vetted by Leaping Bunny.
The brand is also fully vegan, although Jeffree isn't. This isn't a problem, and any progress in moving away from animal cruelty in the beauty industry should be applauded. Regarding his vegan status, he claimed:
I see no conflict. I chose to create a cosmetics line that doesn’t torture and test on animals. We all know I’ve never claimed to be vegan, it’s about evolving in the beauty industry & moving past the old ways https://t.co/KDaI9CftMU— Jeffree Star (@JeffreeStar) May 28, 2022
In 2020, Jeffree Star purchased a ranch in Wyoming, where he eventually started raising yaks. He posted several pictures of his yaks on social media, claiming that these yaks are his "pets" and part of his "family".
Jeffree Star has spent the past year preparing for a new era, the Wyoming-based Star Yak Ranch. He filed to trademark a line of yak yarn, dog treats, clothes, etc.— Kat Tenbarge (@kattenbarge) August 31, 2021
This summer, Star quietly launched a yak ranch social media presence & bought 40+ yaks.https://t.co/ugLwhLW4hJ pic.twitter.com/VkvCNpkCWf
jeffree star killing yaks for the meat market is a pivot i genuinely did not see coming pic.twitter.com/5nSEYBR95m— matt (@mattxiv) May 27, 2022
Little did we know, behind the scenes, he was butchering the yaks to sell their meat. The thing is, Jeffree Star never hid his yak meat business. They even have their own social media channel, where he showcases packs of yak meat. So we have to wonder, is this another publicity stunt for Jeffree to promote his new venture? I mean come on, the address of where you can go buy the meat is in the Instagram caption of the controversial post.
jeffree star really slaughtered his pet yaks and is selling the meat 😭— frogan (@fr0gan) May 28, 2022
I absolutely hate Jeffree Star. This MF has a yak ranch, talking about loving these animals, pics cuddling them and shit only to ACTUALLY now be selling Yak meat?? What a sick bastard.— shelby grzejka (taylor’s version) (@shlbybby) May 29, 2022
Jeffree Star going from selling "vegan cruelty free" makeup to now selling yak meat really shows that the morals and ethics of rich people rely entirely on what seems the most profitable in the moment— 🌸✨bonbon✨🌸 (@PastelBabyBun) May 29, 2022
These are the same tactics used by Kim Kardashian and Nikita Dragun. As long as we give these stories attention, much like I'm doing now, the behavior won't stop. I chose to share this story because I have an ethical audience who might like to be warned before purchasing Jeffree Star Cosmetics. However since this story was picked up all over the media, I'm sure it was a net positive for Jeffree and his yak meat. Thoughts?
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