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Lime Crime: Removed From My Cruelty-Free List

by Suzana Rose

May 22, 2018

So, I took Lime Crime off my cruelty-free lists. And I sleep a little bit better at night knowing that.

Spread the word.

They're still allegedly cruelty-free and Leaping Bunny-certified. For the fist time ever, I took a cruelty-free brand off my list! Permanently. And there's no way in hell I'm ever going to add it back.


For some time now, Lime Crime customers have had their credit card information stolen, as well as hundreds or thousands of dollars flying out of their accounts. This fact only became public recently even though the company has been letting it slide for months, and it's a big deal.

They claim they've been hacked, but some evidence suggests that the website's SSL certificate expired. Best case scenario? Lime Crime didn't secure its website and didn't care. An expired SSL certificate is the equivalent of leaving the bank's safe open. It should never happen, and the company is entirely to blame for it.

Evidence that credit card information was being stolen started spreading in mid-February 2015, but customers first reported issues in October 2014. The screenshot below shows that Lime Crime's SSL certificate was renewed on March 2, 2015, meaning that for 6 months, they did not care about their website security being compromised.


We've known how shitty Lime Crime is as a company for a long time. It wasn't until they got their Leaping Bunny certification that I (reluctantly) considered adding the brand. In the spirit of fairness, I did. In the same spirit of fairness, I'm now taking them back down.

You see, I display ethical companies on my lists. I focus on animal testing because that's the battle I chose, but what supporting cruelty-free and vegan companies boils down to is this: rewarding a company for being ethical. And if one of the companies on my lists turns out to have a huge ethical problem, it's my duty to take it off immediately.

If you've been left in the dark about Lime Crime's history, you might not know that their ethics have been questioned for basically as long as the company has existed. They sold cheap, repackaged cosmetics at huge markups. They falsely claimed that their makeup is vegan. They threatened to sue bloggers for exposing the company. They berated their customers.

They're also dishonest. Repeatedly dishonest. And they've proven this once again during this "security malfunction". Why would I ever add a dishonest brand to my list of cruelty-free brands? Their cruelty-free claim would be meaningless.

All these things go beyond petty internet gossip. This is a real company, making a profit from being unethical in every way possible. We're talking about credit card fraud. The owner might have gotten away with dressing up as Hitler for Halloween, but stolen credit card information won't be excused or tolerated.

Still inclined to support Lime Crime? Click here!

Lime Crime owes its success to marketing. They literally think they can get away with anything as long as they have "good marketing". Do you believe that Lime Crime's marketing will sweep all their ethical shortcomings under the carpet?

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About The Author

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

+ Show Comments (15) - Hide Comments (15)
  • Kimberley Watt says:

    https://www.youtube.com/watch?v=ll3s2MUeAfw&t I just watched this video by illuminaughti and saw they sell in China now! They aren’t even cruelty free!

  • Tisha says:

    I just saw mink hair eyelashes by limecrime that are for sale on mercari. Cruelty free?????????‍♀️

  • Angela Thorp says:

    Wow! Interesting- I had no idea. Though I have been approched by their reps. Thanks for the info!

  • Lauren says:

    The owner is a POS, but they are still cruelty free. I’d rather give my money to a company that threatens to sue bloggers than one who pays to have their products squirted into bunny’s eyes. I know there are cruelty free companies that don’t have bad owners, but there just aren’t any other CF companies that provide the same quality and color range for $20 or less. I like their lipstick and I like the colors they offer. I have the choice to buy them, just like everyone has the choice not to.

  • Mystic says:

    I absolutely despise the company. I unfortunately purchased 3 of their products from a retailer, back in 2014, but I haven’t purchased anything else ever since.
    And I would never support them in any way ever again.

  • Catherine says:

    I just wrote to you about adding them to your cruelty free makeup list. Before I saw this. Yikes

  • FakeOwlSkull says:

    I wish you would reconsider because so much of the controversy surrounding LC is based on a lot of myths and mob-mentality (almost to the point of bullying) and people believing what they see without questioning or research. There are so many lies surround what people think of the brand and there is bandwagon that people are quick to jump on when it comes to that brand and do so without being super informed. There are some bad things about Lime Crime that I won’t deny but I don’t think they deserve to be the indie makeup industry’s pariah. That’s my thoughts. I support that everyone can make their own informed opinions about what companies they want to support but I find it’s kind of troubling that you are trying to give a guide to cruelty free makeup but you’re taking a brand off for your own personal reasons.

  • Clara says:

    You obviously did not read the post. Next time, be sure to read it thoroughly before commenting anything, whiteknight.

  • Suzi says:

    Did you read the post? 🙂

    • Ruth Fernanda Ureña Cueto says:

      It’s not only support the cause of being CF is also have ethics with your costumers, not claiming being something that you are not and sell them as part of marketing, also that fraud, doesn’t give the trust as consumer. Period.

  • DoeDont says:

    The owner of the company (Doe Deere) has been Two Faced (pun intended) for so long. This article on ED about her and her crappy excuse of a cosmetic company basically sums up how everything she touches turns into failure: https://encyclopediadramatica.se/Doe_Deere

    all the more reason why anyone should avoid doing anything with her.

  • LittleMonsterx14 says:

    When I saw that she dressed up at Hitler, I was DONE. That is my biggest pet peeve, when people make Hitler or Nazi “jokes” or take them lightly.

  • Lucadonta says:

    It’s so great to see you extending ethical companies to wider issues! Cruelty free is obviously a requirement, but yeah, sometimes more is needed. yay 🙂

  • A good number of Youtubers also revoked their support on Lime Crime. They have gotten away so many times in the past, but this is one really serious issue. I’m glad they are off your list, Suzy.

  • I have soooo many issues with Lime Crime and I’m glad you’re taking them off your list! I cringe every time I see a blogger writing about them in a positive light.

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