Launched by billionaire entrepreneur and musician Rihanna in 2017 and 2020 respectively, Fenty Beauty and Fenty Skin have long maintained their cruelty-free status. But now, Cruelty-Free Kitty has confirmed these claims.
Neither brand tests its finished products or ingredients on animals, and neither do any of their suppliers or third parties. They do not sell their products where animal testing is required by law.
In the FAQ section of its website, Fenty Beauty states: “Fenty Beauty is a cruelty-free brand. We never test products or ingredients on animals, nor do we allow suppliers or affiliates to conduct testing on our behalf.”
Game-changing Fenty Beauty
Rihanna transformed the beauty industry when she launched Fenty Beauty five years ago. Before the iconic singer's brand, mainstream beauty brands often treated people of color as an afterthought. Representation and product inclusivity were hard to find.
But Rihanna changed all of that, with a foundation range encompassing 40 shades. (These days, Fenty offers 50 shades.) Now, it's the norm for beauty brands to offer diverse product ranges. This has been dubbed the "Fenty Effect."
Since 2017, Rihanna hasn't slowed down on her mission. In fact, Fenty is now worth nearly $3 billion.
Recently, Fenty Beauty and Fenty Skin announced they are launching in Africa. Stores will open in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe.
“I am a proud Bajan who also feels a close connection to Africa, and its people,” Rihanna said in a statement about the launch. “Being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future – means so much to me.”
A non-cruelty-free parent company
While Fenty Beauty and Fenty Skin are both cruelty-free, it's important to note that the brand's parent company LVMH is not.
However, this does not impact Fenty Beauty and Fenty Skin's animal testing policies.
If you would prefer to shop from brands that are not owned by non-cruelty-free parent companies, you can search for them using our database. Refine by selecting the option "Parent company doesn't test on animals."
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