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Updates To Our List of Cruelty-Free Brands: Victoria Beckham Beauty, Joico, and More

by Suzana Rose

Aug 12, 2021

At Cruelty-Free Kitty, we reach out to new brands weekly in order to find out their animal testing policy. Based on their response, we classify them are either "cruelty-free", "not cruelty-free", or "grey area". Only brands that are able to answer all our questions and fulfill our cruelty-free criteria are considered cruelty-free. Below are the brands we've added to the database last month.

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The Cruelty-Free 5: Our Crtieria

All brands that we classify as cruelty-free have confirmed the following. Find out more about the Cruelty-Free 5.

  • Their company doesn't test finished products or ingredients on animals
  • Their suppliers don't test finished products or ingredients on animals
  • No third parties test their finished products or ingredients on their behalf
  • They do not test on animals where required by law
  • Their products are not sold in stores in countries which require animal testing

New Brands Added: Cruelty-Free

The brands below have confirmed that they're truly cruelty-free, meaning that no animal testing is performed on their products at any level during production and beyond.

Verifications

We reached out to the following companies because of a potential change in their policy:

  • Joico -- We are pleased to announce that we moved Joico from the grey area to our cruelty-free list. As of 2021, Joico has confirmed that their products are no longer sold in markets which require animal testing.
  • Inglot -- We have also placed Inglot from the grey area to our cruelty-free list. They, too, have confirmed that they do not sell their products within stores in countries that require animal testing.

Can't find a brand in our database?

If you've searched our database and can't find a brand, use this form to request it. Once there's enough interest, we'll look into it and classify it under the appropriate list.

As always, thank you for being a compassionate consumer and shopping cruelty-free.

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Suzana Rose

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

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