Updates To Our List of Cruelty-Free Brands: Victoria Beckham Beauty, Joico, and More

The Cruelty-Free 5: Our Crtieria

All brands that we classify as cruelty-free have confirmed the following. Find out more about the Cruelty-Free 5.

• Their company doesn't test finished products or ingredients on animals
• Their suppliers don't test finished products or ingredients on animals
• No third parties test their finished products or ingredients on their behalf
• They do not test on animals where required by law
• Their products are not sold in stores in countries which require animal testing

New Brands Added: Cruelty-Free

The brands below have confirmed that they're truly cruelty-free, meaning that no animal testing is performed on their products at any level during production and beyond.

• Victoria Beckham Beauty
• Ulta Beauty
• Not Your Mother's
• Stella McCartney
• Natural Amor
• Joico - see below
• Inglot - see below

Verifications

We reached out to the following companies because of a potential change in their policy:

• Joico -- We are pleased to announce that we moved Joico from the grey area to our cruelty-free list. As of 2021, Joico has confirmed that their products are no longer sold in markets which require animal testing.
• Inglot -- We have also placed Inglot from the grey area to our cruelty-free list. They, too, have confirmed that they do not sell their products within stores in countries that require animal testing.

Can't find a brand in our database?

If you've searched our database and can't find a brand, use this form to request it. Once there's enough interest, we'll look into it and classify it under the appropriate list.

As always, thank you for being a compassionate consumer and shopping cruelty-free.

Which Brands Are Cruelty-Free?

Download our list of 1,000+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download