Joico is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Joico tests on animals where required by law, which means they’re not cruelty-free.
Their animal testing policy:
“JOICO is committed to providing high quality safe products. JOICO Laboratories does not use animal tests to confirm the safety of JOICO products except when absolutely required by law. Safety of JOICO products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician’s supervision and using non-animal alternative tests.”