Is Not Your Mother’s Cruelty-Free?

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Is Not Your Mother’s Cruelty-Free?

Not Your Mother’s is cruelty-free. The brand has confirmed their cruelty-free status with CFK. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Not Your Mother’s

“We REFUSE to test on animals, as well as our manufacturers. We also do not have any third party testing for our line products. To our knowledge, mainland China as we know, is the only large country that requires animal testing in order to sell within their borders which is why you will never find Not Your Mother’s in China. We state “The finished product is only tested on our human staff, never on animals” due to the fact that we’re not certified by PETA yet.”

Is Not Your Mother’s owned by a parent company that tests on animals?

Not Your Mother’s is not owned by any parent company that tests on animals.

Is Not Your Mother’s sold where animal testing is required by law?

No, Not Your Mother’s is not sold where animal testing is required by law.

Is Not Your Mother’s certified cruelty-free by any organizations?

No, Not Your Mother’s is not certified by any organizations.

Is Not Your Mother’s vegan?

Not Your Mother’s is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Not Your Mother’s are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

Not Your Mother’s Vegan Product List

Although Not Your Mother’s is not 100% vegan, they do offer a selection of vegan-friendly products. Most of their products are vegan and contain no animal-derived ingredients except for the following:

  • Knotty to Nice Conditioning Detangler
  • Way to Grow Leave-In Conditioner
  • Double Take Dry Finish Texture Spray

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