Not Your Mother’s has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
“We REFUSE to test on animals, as well as our manufacturers. We also do not have any third party testing for our line products. To our knowledge, mainland China as we know, is the only large country that requires animal testing in order to sell within their borders which is why you will never find Not Your Mother’s in China. We state “The finished product is only tested on our human staff, never on animals” due to the fact that we’re not certified by PETA yet.”
Not Your Mother’s is not owned by any parent company that tests on animals.
No, Not Your Mother’s is not sold where animal testing is required by law.
No, Not Your Mother’s is not certified by any organizations.
Not Your Mother’s is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Although Not Your Mother’s is not 100% vegan, they do offer a selection of vegan-friendly products. Most of their products are vegan and contain no animal-derived ingredients except for the following:
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