Is Kat Von D Beauty Cruelty-Free?
Credit: Kat Von D Beauty

The short and simple answer to this is:

No, Kat Von D Beauty does NOT test on animals. They’ve confirmed that their products are not tested on animals at any point during production, either by them or by a third party. In addition to this, the brand is not sold in mainland China. They’re also on PETA’s list of cruelty-free brands.

Kat Von D + Animal Rights

Kat Von D is well known for her support of veganism and love of animals. A vegan herself, she has brought attention to animal rights issues through her social media.

Here’s what Kat Von D had to say about her brand via Twitter:


FAQ Statement

Unfortunately the statement regarding animal testing on the brand’s official site isn’t very thorough:

Absolutely not! Kat Von D Beauty has, (and always will be) 100% cruelty-free. And this is something Kat has always been extremely proud of!

Fortunately though, the brand went more in depth in my correspondence, and these statements were reinforced by PETA!

PETA Certification


Kat Von D Beauty is certified by PETA as being cruelty-free.

This means that the brand has pledged not to test their finished products and ingredients on animals. PETA also confirmed that Kat Von D Beauty is not sold in Mainland China, a country that mandates animal testing by law for foreign companies.

Statement From Correspondence

Here are the statements I received via e-mail.

The initital response:

Thank you so much for your inquiry. The Kat Von D Beauty line does NOT test on animals.

A bit more in-depth:

Our products are not tested on animals at any point in the process. By us or by third parties.

Is Kat Von D Beauty Vegan?

Kat Von D announced on social media that her entire brand is soon to be 100% vegan! They’re not totally vegan right this very moment, but stay tuned! Scroll down for a list of products that are currently vegan.


Transcript: “Although my makeup line has NEVER tested on animals and never will, I am proud to say that I am currently in the process of reformulating a few of my products so that my entire line can be 100% Vegan.”

List Of Vegan Products

Right now, the following products from her line are vegan:

Some shades of the Lightning Liner are vegan, namely:

  • Amadeus
  • Bach
  • Fyfe
  • Gould
  • Hex
  • Hyde
  • Jett
  • Juno
  • Ludwig

Some shades of the Metal Crush Eyeshadows are vegan, namely:

  • Doce
  • Electric Warrior
  • Paranoid
  • Thrasher
  • Thunderstruck

What About The Parent Company?

Kat Von D Beauty’s parent company is Kendo — which by the way is owned by LVMH (which also owns Sephora).

Kendo itself is listed as a cruelty-free company according to PETA. Kendo mostly owns cruelty-free companies such as Bite Beauty and Ole Henriksen. However, they own Marc Jacobs, and Marc Jacobs sells fragrance in mainland China. Because fragrance is subject to potential animal testing in China, this means that Marc Jacobs does test on animals where required by law and is not a cruelty-free company.

LVMH, who owns Sephora, is also not a cruelty-free company as they test on animals where required by law.

All this to say that Kat Von D beauty is owned by a cruelty-free company, but Kendo does own a brand that tests on animals where required by law.

Bottom Line

After researching all this info, I’m excited to say that I’m going to be supporting Kat Von D Beauty from now on. I personally love what she’s doing to raise awareness on social media, and it’s amazing that her brand will soon be 100% vegan! That’s real dedication.

How do you feel about Kat Von D Beauty?

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27 Comments on "Does Kat Von D Beauty Test On Animals?"

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Suzi Scheler

I love their Tattoo liner!!

Christina Richards

This is such a well written post. Great attention to detail & very informative! That parent company thing bums me out but maybe in the future she won’t be owned by a parent company? I feel like she is doing her darndest to support animal rights.


Suzi Scheler

Thanks so much, Christina!

Louise S.

Hi Suzi! Do you know if the Kat Von D face contouring brush is vegan? Last time I checked, the Sephora website didn’t say :/ and I’ve tried looking it up but I didn’t get a consistent answer! :c Love your blog btw <3

Suzi Scheler

I just e-mailed them and asked. I’ll let you know! I’m crossing my fingers that they’re synthetic though!

Louise S.

Me too! Thanks for your help 🙂


This brand is obligated to be cruelty-free. If it was not then Kat von D would be a hypocrite (she claims that she’s vegan)

Heather Hicks

Thank you for doing such thorough research and analysis! I just learned that Smashbox is not cruelty free, which makes me sad, as I wanted to buy their Photo Matte Eyes Palette. I may just stick with KVD instead now that I know this. Saves me money anyway! 🙂


PETA is a terrible indicator of cruelty-free companies. Their standards are way too slack. If you want to find true cruelty-free brands, including parent companies that don’t test, look for the Leaping Bunny. Their standards are much, much stricter.

Madison Beard

I just looked at this…a few major brands I know are not on this list, including KVD


You are right PETA, I would like to add that PETA is so contradictory. Save the animals! they say but then they rescue the animals and almost immediately kill them, and this is about potential pets, I can’t imagine how quickly they kill other animals right after they “rescue” them.

It’s so hard to keep up with all the dos and don’ts! I usually don’t buy anything that has a link to animal testing, but saying that, it does seem like Kat Von De has tried to stay away from it (given all the grey area) I think because she is such a loud voice in the treatment of animals, that by backing her we’d be showing our support as well. The more companies see people rally around cruelty free companies the more likely they are to take notice. I’m so glad you delved deeper into this brand though as… Read more »
Mariah Kaercher

I’m looking into getting Kat Von D’s mascara. I’m looking to slowly switch my makeup to cruelty free brands.


Thank you for the information. My question is: if I buy Kat Von D, then the money is really going to a parent company that DOES test on animals. Is that correct? This is upsetting because I don’t want any of my money going to a company that tests on animals.


Yes it can fund animal testing.


How much money goes to the parent company? How can she be considered truly cruelty free? Why not support a smaller company that stays true to its values?


Completely agree with you.I dont know how much but money can fund animal testing. Brands should not be cruelty free if there parent company isn’t and if they aren’t vegan or have a huge majority of vegan and switching over.


Marc Jacobs Beauty is actually cruelty free. Marc Jacobs Fragrance is not. Both are separate.

Lisa B

I am also wondering/disappointed about the fact that Kat von D is owned by a company that has a product line which isn’t cruelty free! My daughter likes her assortment, because she has dark skin and its not easy to find products for dark skin. BTW it just started selling here in Denmark. I’d like to know why it isn’t Leaping Bunny certified? Thanks for a great list. 🙂


She hasn’t applied for it.


Marc Beauty is a separate company to Marc Jacobs frangrance. Kendo is is cruelty free parent company!

Business as usual
Shareholders are the owners of a corporation. “Profit Objectives Companies with shareholders have historically had a single primary objective of maximizing profit. While many companies try to balance shareholder interests with those of other stakeholders, profit objectives are typically still in focus with shareholders. A sole proprietor or partners in a business firm often have greater flexibility in setting goals aside from earning profit. Profitability also is important in attracting and retaining stockholders and having a solid stock value.” “Moet Hennessy Louis Vuitton (LVMH) is a public company headquartered in Paris, France (MC:PAR) and rounds out the global makeup… Read more »

Hi. I would love to buy an AMAZING foundation (heavy coverage) that isn’t owned by a parent company that either sells in China or other companies it owns tests on animals etc. Is this EVER going to be possible??? All recommendations welcome (and need to available in the UK). Thank you!!!!

Heather E

are Kat Von D perfumes cruelty free?

Heather E

Is her perfume saint and sinner cruelty free?


Okay, I won’t be buying as the parent company isn’t cruelty free.

Business as usual
Interesting bit of reading: Kendo joined ranks with LVHN. “it became independent of Sephora and joined LVMH. (technically, this parent company falls under another parent company.) See LVMH- factory farming and the fur industry. PETA is a share holder in LVMH. They stated it was with respect to crocodile skins. PETA also per one report is or was a share holder in Prada but Prada wouldn’t disclose shareholder details per the report. Company Overview of Kendo Holdings, Inc. “Kendo was started by David Suliteanu in 2010 while he was the CEO of Sephora Americas. In 2014 David joined Kendo to… Read more »