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All The Cruelty-Free Brands Available At Walmart, Plus Affordable Summer Beauty Picks!

by Suzana Rose

Mar 24, 2021

One of the biggest concerns when it comes to switching to cruelty-free products is budget. This summer, let me know you how affordable shopping cruelty-free can be! With more and more brands going cruelty-free, you can find a ton of great products that fit all of your needs.

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For this post, I've partnered with Walmart to bring you my cruelty-free summer picks for skincare, makeup, and hair. Walmart offers a wide range of cruelty-free brands and beauty products to choose from that won't break the bank, and you can shop both in stores and online.

Pick #1: Milani Keep It Full Nourishing Lip Plumper

The Keep It Full Lip Plumper ($7.97) a multi-tasking lip product that contains peptides to boost collagen and hyaluronic acid to keep lips hydrated. It's not sticky and comes in many beautiful shades -- I chose the shade Wild Rose, a neutral nude. I love this lip plumper because it's comparable to higher-priced products, but costs a fraction of the price.

Pick #2: Covergirl Clump Crusher Mascara

Since Covergirl went cruelty-free, I picked their most highly-rated mascara to try. Clump Crusher ($5.86) lives up to its name, because it separates lashes nicely while giving them a good coat of mascara. It's perfect for natural, summery looks and doesn't transfer. I love to use it on my lower lashes for those reasons.

Pick #3: The Beautyblender

Did you know that you can buy your beautyblender ($16.99) from Walmart? They're available online in every color. A beauty sponge is hands down my favorite way of applying foundation because of the natural finish they give.

Pick #4: Derma E Anti-Wrinkle Treatment Oil

The Anti-Wrinkle Treatment Oil ($10.40) is a Vitamin A oil serum, also known as Retinyl Palmitate. Vitamin A helps with issues like skin texture, fine lines, and even blemishes as it encourages skin cell renewal. It's an effective ingredient recommended for most skin types, and this product from Derma E is suitable for sensitive skin. I like to use it to treat breakouts overnight as soon as they appear.

Pick #5: SheaMoisture Coconut & Hibiscus Curl and Shine Shampoo

I love SheaMoisture, and their Coconut & Hibiscus Shampoo ($9.97) smells absolutely incredible. If you're a coconut fan, go give this one a sniff! It's sulfate-free, and is made with certified organic and fair trade shea butter. This shampoo is meant for thick, curly hair, but my wavy hair has been loving it for the extra moisture.

Cruelty-Free Makeup Brands at Walmart

Walmart offers a nice selection of cruelty-free makeup in stores, but you can find a ton more cruelty-free brands to choose from if you shop online. Some of the brands below are online exclusives, and there's something for every budget.

  • Ardell (100% Vegan!)
  • Covergirl
  • EcoTools (100% Vegan!)
  • Hard Candy
  • Milani
  • NYX
  • ELF
  • Real Techniques
  • Flower
  • Black Radiance
  • Laura Geller
  • Mineral Fusion
  • Pixi
  • Pacifica (100% Vegan!)
  • PUR Cosmetics
  • Pixi
  • LA Girl
  • Becca
  • Anastasia Beverly Hills
  • Stila
  • 100% Pure
  • TheBalm
  • BH Cosmetics
  • Smashbox
  • Cargo
  • Too Faced
  • Cover FX
  • Jane Iredale
  • Kat Von D
  • BareMinerals

Cruelty-Free Skincare Brands at Walmart

For skincare brands that are cruelty-free, I often look for clean or natural brands like Andalou Naturals and Desert Essence. Most of them are cruelty-free with many vegan options! I was also pleasantly surprised to find the brand Cosrx in stores, which is a cruelty-free Korean beauty brand.

  • Derma E
  • Cosrx
  • Andalou Naturals
  • Dermalogica
  • Dr. Hauschka
  • Yes To
  • Avalon Organics
  • Alba Botanica
  • Beauty Without Cruelty
  • Desert Essence (100% Vegan!)
  • Queen Helene
  • Nip + Fab

Cruelty-Free Hair & Body Care Brands at Walmart

Some of my favorite hair care brands are available at Walmart (SheaMoisture, Giovanni, and Hask). They all offer wonderful shampoo and conditioner at affordable prices. I also love using Dr. Bronner, especially the peppermint scent, as a body wash.

  • SheaMoisture
  • Paul Mitchell
  • Giovanni
  • Tom's Of Maine
  • AG Hair
  • Hask
  • Hempz
  • Lavanila
  • Babo Botanicals
  • Dr. Bronners (100% Vegan!)
  • Schmidt's Naturals
  • Mrs. Meyers
  • Hello Products
  • Jason
  • Dr. Brite
  • Live Clean

Was this guide useful?

I hope this guide has made shopping cruelty-free at Walmart easy peasy for you! You can now shop Walmart online and in stores to support your favorite cruelty-free brands in confidence.

Thank you to Walmart for sponsoring this post.

Suzana Rose

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

+ Show Comments (9) - Hide Comments (9)
  • Avatar Kymberli Veith says:

    Just wanted to thank you for all the cruelty free information you share. This Walmart list is particularly helpful because I shop there and many of my friends and family do also and this list makes it easier for me to share with them the cruelty free options they have.
    I often refer to your site when I am looking to make purchases anywhere whether it’s for make up or cleaning supplies for the house.
    Sincerely,
    Kym Veith

  • Avatar Helga says:

    I love you, young lady. I’m glad there is someone that is willing to take the responsibility and time to purge out Cruelty Free products that are sold at more inexpensive prices. Kudos!
    I hope you can list Sunscreen products, as well.

  • Avatar Jeanie says:

    I just read in 2018 Unilever acquired Sundail Brands which owns Sheamoisture:(

  • Avatar E says:

    COSRX is not on your list, but you say here they’re CF?

  • Avatar Amber says:

    Thank you for all the hard work you put into this site – I find it so useful!!! Would love to see more Korean brands if possible!

  • Hi! So I heard that the Wal Mart brand Equate has an Apricot deodorant that’s allegedly cruelty free. Do you think their claims are true?

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