Home Blog Hair Cruelty-Free Hair Dye: Which Brands Do And Don’t Test On Animals?

Cruelty-Free Hair Dye: Which Brands Do And Don’t Test On Animals?

by Suzana Rose

Mar 25, 2024

There are cruelty-free and vegan hair dye options out there! I've listed the best ones below, whether you want to do it yourself or go to the salon.

Box Dye VS. Going To The Salon

Getting your hair done at the salon can be cruelty-free, but you'll have to do a bit of research. I personally get my hair done at the salon and have had success finding good salons that don't support animal testing. It's doable!

Many salons use professional hair care brands that don't test on animals. The most popular ones are Kevin Murphy and Paul Mitchell. As for professional hair dye, Pravana is the best cruelty-free dye. Ask your salon owner what brands they use, and pick a place that opts for cruelty-free brands.

There are Aveda salons in many major cities. Aveda itself is a cruelty-free brand, but you should be aware that Estee Lauder, its parent company, still tests on animals where required by law in China. Aveda itself is however not sold in China.

Hair Dye and Animal-Testing

Let's face it: box hair dye is terrible for us. We know it's filled with some of the most harsh chemicals the cosmetics industry has to offer, and we're aware of how easily those chemicals penetrate through the skin. Ammonia, lead acetate, arylamines, 4 APB, resocinol, and phenylenediamine are just some of the most alarming chemicals found in hair dyes.

Most box hair dyes you can find are being tested on animals, specifically because they're filled with potentially toxic ingredients. Basically, we have more than enough reasons to stop using mainstream box hair dye brands, but so many of us still resort to it because of the huge selection of shades they offer, because it's cheap, and because it's, quite frankly, super fun and awesome to experiment with hair color!

These Hair Dyes Are Tested On Animals

The following hair dye is tested on animals:

  • L'Oreal (Preference, Feria, Excellence, Healthy Look +)
  • Clairol (Nice'n Easy, Natural Instincts, Age Defy, Perfect 10 +)
  • Revlon (ColorSilk)
  • Schwartzkopf (Brilliance, Color Ultime, Live, Palette +)
  • Wella
  • Vidal Sassoon
  • John Frieda

Cruelty-Free Options

Luckily, there are cruelty-free options! And the good news is they're just as affordable as the drugstore hair dye that's tested on animals. Most of the options below are also vegan, and aren't quite as harsh as the mainstream box dyes.

UPDATE: Garnier is now cruelty-free! This is great news as they offer a lot of options for cruelty-free hair dye. Nutrisse, Olia, Belle Color, Good, Express Retouch and Color Sensation are some of the brands to look for. If you're looking for animal-friendly options at the drugstore, Garnier is one of the few mainstream brands to look for, and they're available in most stores all over the world.

The following hair dye brands are NOT tested on animals:

Ecocolors

The Leaping Bunny-certified company EcoColors (pictured below) makes a full range of hair dye without some of the nasty chemicals.

eco-colors-hair-dye


Smart Beauty

Another cool brand is Smart Beauty (pictured below), which offers both natural colors as well as ombre kits and pastel hair dye (which I've used and loved!).

smart-beauty-hair-dye


Herbatint

Herbatint is another cruelty-free option, and they offer a big selection of natural shades.

herbatint-hair-dye


Manic Panic

Manic Panic is also cruelty-free, and they not only have all sorts of vibrant colors but also black semi-permanent dye.

manic-panic-hair-dye


Arctic Fox

Last but not least, give Arctic Fox a shot if you're into fun colors. Their dye is 100% vegan and cruelty-free, and claims to be long-lasting.

arctic-fox-hair-dye


A Milder Alternative: Lush Henna

Lush Henna, called Caca, comes in a bar (as pictured below). The blocks are crumbled (or grated, to speed up the process) and mixed with boiling water to form a runny paste. To dye your hair, simply coat it with the paste, cover, and wait! The process can be rather messy if you're not careful.

cruelty-free hair dye

Lush Henna has pros and cons. It doesn't have as many harsh chemicals as other dyes, and it leaves your hair shinier than box dye because of the added moisture. However, you'll have to wait for the henna to grow out of your hair if you want to dye it again using box dye or bleach.

If you want auburn or reddish hair, and if you're certain that you won't dye your hair any other color in the near future, this might be a great option for you.


I hope you were able to find a cruelty-free option that works for you, no matter what color you like to dye your hair!

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

More:
hair dye

Share this post

The more people go cruelty-free, the sooner we can end animal testing. Thank you for sharing.

+ Show Comments (84) - Hide Comments (84)
  • Nicole Gorton says:

    Please can you tell me if Neal and Wolf are cruelty free

  • Nazia Khan says:

    Is poly colour hair dye vegetarian . Thankyou.

  • Nicole Gorton says:

    Hi do you know any salon product hair dyes I could use for my salon.

  • Lori says:

    You are awesome for what you are doing. Thank you for your kind work!

  • Lori says:

    You are awesome for what you’re doing. Thank you for your work!!!!

  • Karen says:

    Thank you for this helpful information. Like others have said Superdrug also do very good cruelty free hair colours.

  • Rayko says:

    Sondorio Brown cruelty free?

  • Jeannie Bellgrove says:

    Hey there, thank you so much for the information on cruelty free dyes.
    I just wanted to know if the lush henna is a permanent dye ?
    Cheers
    Jeannie

  • Sandra Arango says:

    What about Madison Reed? They claim to be vegan and cruelty free.

  • Jen says:

    Hi Suzi! I love your site, it is my #1 trusted go-to! Question: I came across the brand N’RAGE and didn’t see it on your site. They claim to be vegan. This I cut and pasted from their site:

    Q: Does N’Rage 3n1 shampoo + conditioner contain any harsh chemicals?
    A: All 3n1 N’Rage are sulfate, paraben, ammonia, peroxide, PPD and gluten free. Its also vegan and tested on humans.

  • Amanda says:

    I would add Overtone! They’re super proud of their cruelty free and vegan status. https://overtone.co/

  • Whitney says:

    What about splat?

  • MARVENE NOLAN says:

    THANL YOU FOR THIS SUBJECT MATTER!!!
    I AM DEVISTAED AND ASHAMED OF MYSELF FOR NIT DOING THE RESEARCH ON MY OWN!!

    I AM NEVER PURCHASING THE NON- CRULELY FREE PRODUTS IN THE NAME OF VANITY AND AT THE HORRIFIC EXPENSE OF INNOCENT ANIMALS!

    THANK AGAIN!!

  • Tiffany says:

    Oh my gosh girl… ty for giving us this info! Definitely goin cruelty free EVERYTHING! Looking forward to reading more! Thx again! Have an awesome day!

  • ILoveTomatoes says:

    Do you know of any vegan and cruelty free hair mascaras? I have been looking for something to use to touch up between hair appointments, but I can’t find anything online. Any suggestions?

  • Catmom says:

    For those living in the UK, Superdrug own brand is cruelty free and their hair dye is pretty good!

  • Denny Scott says:

    You’ve missed off Superdrug. All their own brand products are cruelty free and they have a decent range of standard colours!

  • Kat says:

    Pravana is not cruelty free. It is owned by L’Oréal, who is not a cruelty free company.

  • Linda Race says:

    Hi I’m looking for a semi permanent hair colour to replace my usual Wella Color Touch brand. Could you please suggest a cruelty free alternative.

  • Samantha Sanabria says:

    Also Shea moisture has permanent dye and its amazing, been using it for months now and they are cruelty free.

  • Kyt says:

    Is Naturtint cruelty free? I’ve been looking at hair dyes/stains from Shea Moisture, Lush, Manic Panic, etc, and I’m looking for more options. Naturtint claims to be vegan but I don’t want to just assume it’s cruelty free just because of its vegan status. Thank you for the list!

  • Hannah Patzer says:

    OverTone is fantastic as well! PETA certified.

  • Sam says:

    How is Punky Color I read somewhere that it’s cruelty free but I didn’t see it on here

  • Haz says:

    Just thought it might be worth adding for UK people that Superdrug and Boots own-brand hair dyes are also cruelty free and fairly cheap – Superdrug hair dye’s about £5 (if you’re not from the UK, these are drug stores shops you find in literally every single city). A lot of Superdrug’s products are becoming vegan too (also the conditioner in their hair dye kit is AMAZING) 🙂

  • gen agustsson says:

    can you dye your beard with manic panic and artic fox hair dyes?

  • Tallis McCauley says:

    iON used to say ‘no animal testing’ on the box. It no longer does. Do they now condone animal testing?

  • Shirin says:

    Hi thank you so much for all the info and dedication! I am a hairstylist and am looking to find professional lines that are cruelty free. So many of the companies blur the lines and it’s confusing. I would really love to start making professional stylists aware of brands that are cruelty free. Here are some I can’t find info on
    Guy tang myfentity, pravana full color
    Line, pulp riot and than L’Oreal came out saying they aren’t testing on animals but thanks to you I now know better. I loved Redken color. But I love animals more

  • Kristine says:

    What about Naturtint?

  • Kiana says:

    What about inebrya??

  • E Y says:

    Thankyou for this!! I didn’t realise ?

Leave a Reply

Your email address will not be published. Required fields are marked *