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The Cruelty-Free 5: Our Criteria
All brands that we classify as cruelty-free have confirmed the following:
- Their company doesn't test finished products or ingredients on animals
- Their suppliers don't test finished products or ingredients on animals
- No third parties test their finished products or ingredients on their behalf
- They do not test on animals where required by law
- Their products are not sold in stores in countries that require animal testing
Find out more about the Cruelty-Free 5.
New Brands Added: Cruelty-Free
The brands below have confirmed that they're truly cruelty-free. This means that no animal testing is performed on their products at any level during production and beyond.
- Carbon Theory
- S'ABLE Labs
- Crépe Erase
- Dotted Zebra
- good light
- Miracle Made
- Boulder Clean
- Earths Laundry
- Eco Me
- Kind Laundry
- Earth Breeze
- Pure & Gentle
- Super Deodorant
- A.P. CHEM
- DefineMe Fragrance
- Melody's Magical Scents
- We Love Eyes
- 35 Thousand
- Eau de Juice
- Terra Beauty Bars
- Muri Lelu
- Glow Jar Beauty
- Averr Aglow
- Gypsy Women Soap Co.
- Crazy Color
- Eczema Honey
New Brands Added: Grey Area
These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all of our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.
Rimmel London was moved to our cruelty-free list as they stopped testing on animals and became Leaping Bunny certified in November.
Can't find a brand in our database?
If you've searched our database and can't find a brand, use this form to request it. Once there is enough interest, we'll look into it and classify it under the appropriate list.
As always, thank you for being a compassionate consumer and shopping cruelty-free.
Which Brands Are Cruelty-Free?
Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download
Is Bio-Oil cruelty and vegan free?