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Rimmel London Receives Leaping Bunny Cruelty-Free Certification

by Charlotte Pointing

Nov 4, 2022

Popular British cosmetics brand Rimmel London is now officially certified cruelty-free by the Leaping Bunny Programme.

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The Leaping Bunny certification is globally-recognized. It's a gold standard designed for beauty, personal care, and cleaning products that are totally free of animal testing.

To carry the Leaping Bunny logo, a brand must prove that it does not test finished products or ingredients on animals, and neither do any of its suppliers or third-party partners.

It must also not sell products in countries where the law requires cosmetics to be tested on animals.

After an extensive audit of its supply chain, Cruelty Free International (CFI) has confirmed that Rimmel London meets Leaping Bunny criteria.

Is Coty going cruelty-free?

Rimmel London is owned by Coty, a global beauty corporation that develops and manufactures a wide variety of products. Alongside Rimmel London, it owns a number of brands. These include Manhattan and Risqué, both of which also received the Leaping Bunny certification.

In 2018, Covergirl, another major brand owned by Coty, was also certified as cruelty-free.

“We began our partnership with Coty in 2018. I’m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan, and Risqué," said CFI's CEO Michelle Thew.

"It’s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science."

Stefano Curti, Coty's chief brand officer, added that the company is "proud to stand with Cruelty Free International in its aim to end animal testing in the cosmetics industry.”

However, it is important to note that Coty itself is not (yet) considered a cruelty-free company. A number of its brands, including Bourjois and Max Factor, are also not considered free of animal testing. This is because they may test products or ingredients on animals when required by law.

If you prefer to shop from brands that are not owned by a non-cruelty-free parent company, we at Cruelty-Free Kitty list plenty of alternatives on our database.

Which Brands Are Cruelty-Free?

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