1. Make it a gradual change.
You might be tempted to overhaul your complete makeup collection, skincare arsenal, bath products, and home cleaning supplies. For most people, this is too much to take on at once! Start by evaluating your products, but don't feel pressured to make changes right away. Instead, gradually replace your products as you run out.
2. Don't throw anything away.
Instead of trashing half-used products because they're made by a brand that tests on animals, please don't waste anything and please respect the environment! We all know that chemicals should not be poured down the sink, and that plastic containers should always go in the recycle bin. If you don't want to finish up your old cosmetics, consider donating them to a friend or offering them to a fellow makeup or skincare lover.
3. Know which brands are cruelty-free.
This is crucial when making the switch to cruelty-free products. The easiest way to keep up is keep a copy of our cruelty-free brand list, which you can get for free when you sign up to our mailing list. I've been maintaining this list since 2014, and it's now grown to over 550 cruelty-free companies.
4. Know your bunnies.
On some packaging, you'll find a little bunny logo. These logos try to tell you that the brand in question is cruelty-free, but not all bunny logos are created equal. There are only 3 specific bunnies that you can trust: the Leaping Bunny logo, PETA's Caring Consumer bunny, and the Choose Cruelty-Free rabbit. Any other bunny logo is not an official logo and does not indicate that the company is cruelty-free. Proceed with caution, and verify by checking with our list of cruelty-free brands.
5. Don't forget your essentials.
Toothpaste, dental floss, and mouthwash are also mostly tested on animals. I suggest brands like Tom's of Maine*, Desert Essence, and Jason for all your oral care needs. Deodorant is another product you might take for granted, although a large portion of the deodorants you'll find in drugstore are tested on animals. I highly recommend ditching those and making the switch to an aluminum-free, nature deodorant. There's also laundry detergent and cleaning supplies. Some brands to look into are Attitude, Seventh Generation*, Method*, and Dr. Bronner.
6. Use my nifty product finder.
The shopping section of this website lets you find any product you want, from makeup to personal care to cleaning. Simply head over to the "Find Products" section and choose your category. You can then refine that category and go deeper, and search by price point and more.
7. Discover new brands and have fun!
One of the great things about switching to cruelty-free products is being able to discover new brands that are kind to animals, to the environment, and to your health. During my quest for products that aren't tested on animals, I've discovered a ton of wonderful brands I love that aren't necessarily found in drugstore aisles and retail stores. I'm positive you will too! I wish you the best of luck, and don't shy away from smaller companies, hand-crafted cosmetics, and green beauty brands!
*Brands with an asterisk are cruelty-free, although their parent company is not.
Shop Cruelty-Free—It's Easy!
Find the best cruelty-free makeup, skincare, hair care products and more with our curated database. Shop here to find ethical products.