Home Blog Makeup The Absolute Best Cruelty-Free Beauty Products For 2017

The Absolute Best Cruelty-Free Beauty Products For 2017

by Suzana Rose

May 22, 2018

2016 was an eventful year for cruelty-free beauty! Lots of new emerging cruelty-free brands and product launches, but also quite a few acquisitions. Recently, Too Faced and Becca were bought by Estee Lauder and IT Cosmetics was bought by L'Oreal.

Since I believe in supporting fully cruelty-free brands over those owned by parent companies that test on animals whenever possible, I did my best to choose products from those brands. There's one exception you'll find in this list since I couldn't find a better alternative, and the brand in question (Tarte) is one I personally support.

Like the previous year, I went for products that would work for most skin types and skin tones. Some are new releases and some are older favorites that stood the test of time. I hope you'll give some of these a try, and if you already have, let me know your thoughts in the comments!

Brands Of The Year

Picking brands of the year wasn't an easy choice, but these 3 stood out in 2016 and I'm looking forward to seeing what they come up with in 2017.

Kat Von D Beauty is my cruelty-free brand of the year for high-end makeup.

In 2016, they came up with so many new and exciting launches like their Lock-It Cream Concealer which is a hit. They also expanded their shade ranges in several products which is fantastic, and they're working on reformulating their entire line to be vegan.

We've seen a lot of innovation and quality from Kat Von D Beauty this year and I'm excited to see what they come up with in 2017.

Colourpop came out of freaking nowhere and they've taken over the beauty world in 2016.

Their products and formulations are innovative and they have a crazy wide range of shades, not to mention that they're keeping everything affordable. Most of their products are $6 each and they're of better quality than most drugstore products.

Paula's Choice is my cruelty-free skincare brand of the year.

First of all, they've been Leaping Bunny certified since 2013 and they're taking animal testing seriously. Paula's Choice is "brand of the year" material because they have a huge range of very effective skincare for ALL skin types. Whether your skin is acne-prone, oily, dry, sensitive, or you need some anti-aging products, they've got you covered with researched formulations and products that actually do something.

I use their products and absolutely recommend them.

Products Of The Year

Hands down the most talked-about eyeshadow palette -- nay, MAKEUP PRODUCT of this past year. I mean, look at it. Not only is it beautiful, but the quality is there. The eyeshadows are smooth, buttery, blendable, and pigmented. You can create any eye look with this palette, from natural to glam to colorful. The is one of ABH's best products yet.

I haven't been able to find a better eyeliner than . This year, they came out with several new shades (including a pure white!). This eyeliner makes applying winged liner easy because of the brush tip (which by the way is tiny and precise). Just a great product from Kat Von D.

For foundation, I went with a product that works the best for most skin types. The Charlotte Tilbury Light Wonder Foundation ($45 - vegan) is the best foundation out there if you're looking for medium coverage with a dewy finish. It looks like skin, feels lightweight, and looks lovely and natural while covering redness and imperfections.

Probably the most raved-about product of 2016 is Tarte's Shape Tape Concealer ($24 - vegan). This one was sold out everywhere! You can use it as an undereye or blemish concealer and it covers everything, or you can use it a lighter or darker shade to highlight and contour. The formula is perfect: opaque yet lightweight and super blendable!

Tarte itself is cruelty-free but they're owned by Kose, a company that isn't cruelty-free.

For mascara, I wanted to find a replacement for the infamous Too Faced Better Than Sex (recently acquired by Estee Lauder). Pacifica is a great 100% vegan and affordable brand, and they're quite underrated. Their mascaras work surprisingly well, especially their Stellar Gaze Mascara ($14 - vegan). Give it a try! It's affordable, natural, and the best cruelty-free drugstore mascara.

Liquid lipsticks aren't going anywhere for 2017. They're my favorite kind of lip product, and I love the matte look and longevity. The brand I went for for best liquid lipstick this year is Dose of Colors, which is cruelty-free, vegan, and Leaping Bunny-certified! These Matte Lipsticks ($18 - vegan) also made it to the very top of Stephanie Nicole's list, and she's tried them ALL.

If you prefer a more traditional lipstick, Bite Beauty makes the best ones out there: the . This collection is available in 45 shades (!) so you're bound to find a few perfect matches. These lipsticks are creamy and moisturizing, yet they last a long time on your lips. These do contain beeswax, so keep in mind they're not vegan.

There were so many new highlighter launches this year, and one of them is my new favorite: the Haloscope ($22) highlighter stick by Glossier. If you don't like glittery highlights, this one's for you! It gives you that sheen and glow without any chunks of glitter. Very pretty and quick to use, and it comes in 3 shades to match all skin tones.

I couldn't not mention the Moonchild Palette ($40 - vegan) by Anastasia Beverly Hills, which is selling out everywhere. If you're a fan of duochrome highlighter, this palette has 6 different shades to choose from and it's Anastasia's best highlighter palette yet.

If you're a fan of MAC eyeshadows and you want to switch to something that's cruelty-free, you need to get your hands on some Makeup Geek Eyeshadows ($6 each - mostly vegan). They're just as good as MAC eyeshadows if not better, and your wallet will thank you. If you're looking for vegan options, select the shade you want and click "Dimensions/Specs" to check if it's vegan.

Kat Von D recently came up with a refillable version of their best-selling . This is a great palette that fits most skin tones, and it now comes in a sturdy plastic palette. You can purchase refills for all the shades separately for only $16 each. This is a good investment in a great product.

The Hourglass Ambient Lighting Blushes ($38 - some vegan) are natural-looking but you can also build them up. What sets them apart from other higher-end blushes is that they provide a beautiful glow, similar to the Ambient Lighting Powders. These blushes are super pretty, very natural, and give you that perfect glow. They come in 7 shades from cool-toned to warm.

This is the Charlotte Tilbury Lip Cheat ($22 - vegan) lip liner in the shade Pillow Talk. This shade works perfectly under any nude lipstick, and there are more shades to choose from for every skin tone. Charlotte Tilbury lip liners have the perfect consistency and they're made to last all day.

This is the setting powder everyone is praising right now. The RCMA No Colour Powder ($12 - vegan) is used by makeup artists and it's the softest powder out there. It blurs the skin, makes your makeup last longer, and it's completely translucent so it works with every single skin tone. RCMA is cruelty-free and they're in the process of getting their Leaping Bunny certification.

There's no better primer than the Hourglass Veil Mineral Primer ($54 - vegan). It does everything a primer should be doing: makes your foundation apply like a dream, gives you a flawless finish, and helps your makeup stay put for longer. If you can find a cruelty-free drugstore primer that's comparable, let me know!

If you have oily eyelids or if you want your eyeshadow to stay put for hours, try the Milani Eyeshadow Primer. It's a drugstore product and it's very affordable, but it truly works. It's also going to make sure your eyeshadow is poppin'.

I was skeptical when I first tried this lip balm, but the by Red Apple Lipstick is the best one I've tried. It's vegan and contains Castor Oil and Shea Butter, and it helps a ton if you have dry or chapped lips. The consistency is perfect, and the packaging is fab and has that high-end feel.

For face moisturizer, I haven't found anything better than the Mad Hippie Face Cream. It's the perfect texture and gives you the perfect amount of moisture, and it's full of powerful ingredients like Niacinamide. It works with all skin types, so give it a try if you're looking for a great cruelty-free moisturizer!

I've gotten several questions about a cruelty-free micellar water in 2016. Finally, Pacifica launched their Kale Water Micellar Makeup Remover ($12 - vegan). It's very similar to that certain micellar water out there that isn't cruelty-free (you know the one) and but it's also more affordable AND vegan. I believe it's only available at Ulta at the moment.

I'm not a big user of makeup removing wipes myself, but I do get questions about them. The best cruelty-free option I've found this year is Shea Moisture's Coconut & Hibiscus Radiance Cleansing Facial Wipes ($5.99). They're gentle yet effective at removing all your makeup, and don't contain harsh ingredients. They're also biodegradable.

I looove Nubian Heritage Body Washes ($9.99 - vegan). Hands down my favorite cruelty-free shower gel. They're thick and lather well, and they come in amazing scents. This year, Nubian Heritage redid their packaging and came up with a new collection: Abyssinian Oil & Chia Seed. The scent is heanvenly and it's my new favorite shower gel.

The best shampoo this year is Shea Moisture's Jamaican Black Castor Oil Strengthen Grow & Restore Shampoo ($10.99 - vegan). It's well-loved by many as it it works with all hair types from fine to coarse or straight to curly and makes your hair look stronger and healthier. Plus it contains Castor Oil which helps promote hair growth when you use it at the root!

Drybar got its Leaping Bunny certification this past year! They're a big hair care brand available at Sephora and Ulta, so props to them. Their Detox Dry Shampoo ($23) works with ALL hair types. It absorbs any excess oil, but also adds a little bit of volume. It also doesn't leave any white residue like some other dry shampoos.

This is a cult hair product that so many women swear by. It's the Miracle Leave-In Product ($18) by It's A 10, which has recently been certified by Leaping Bunny. It promises to repair dry damaged hair, adds shine, smoothes and controls frizz, detangles, prevents split ends, stops hair breakage, creates silkiness, and more. Basically, it does it all and it's wonderful for damaged hair.

I picked up some Illamasqua Nail Varnishes ($18) after reading others' recommendations, and I'm glad I did! They're definitely the best nail polishes I own. They last longer without chipping and they apply more easily and smoothly. They also come in so many beautiful and unique shades.

Thanks for reading!

That's it for this list! I hope you found some new cruelty-free to try out in 2017. Thank you so much for sticking around and reading, and don't hesitate to share YOUR best products of 2016 in the comments!

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+ Show Comments (99) - Hide Comments (99)
  • Judy McKay says:

    Hi Suzi, I am always referring to your website before doing any of my shopping. Thank You!!! I’m not able to find any cruelty free information on the Makeup Revolution brand. Can you help?

    • Suzi Scheler says:

      Thank you! Makeup Revolution never gave me a full policy, so it’s still unclear whether they’re cruelty-free.

  • Bernadette Robson says:

    You don’t mention No. 7 products made by Boots. I have used these products for a long time, and love them. I have always assumed they are cruelty free. They are also budget friendly.

  • Karen says:

    Hi
    I thought tarte had sold their company on to estee lauder group

  • Alyssa says:

    Great list! If you haven’t tried out MILK’s Matcha Toner it’s incredible! Along with its Holographic Stick and Deodorant (it’s the first all natural deodorant that works wonders ALL DAY for me!) Thanks for all of your hard work and research to help consumers like me make ethical shopping choices 🙂

  • JAB says:

    Is there any company or site that does a cruelty free make up monthly sample program or something similar?

  • KataLena Pennington says:

    Hi I’m wondering on your thoughts about Lipsense ? Have you tried it ? It’s cruelty free ,vegan ,and lead free lipstick … I have been looking threw many posts about cruelty free products and non cruelty free and found your site .

  • Gabriella says:

    Have you heard of True Botanicals? I recently purchased their acne skin care trio after an onset of duly acne and it is divine. Everything is organic, natural, cruelty free and fairtrade. It took me a while to purchase due to cost, but it has replaced my entire ciu nter full of skincare products and transformed my skin. Anyway – highly recommend!

  • Lauren says:

    Hi. Just curious what you think about Arbonne product. I really like their skin care line and they clam to be cruelty free and vegan.

  • Ivy says:

    How about Rejuva Minerals?

  • Ava Pearsall says:

    These are all amazing cruelty-free products!!!! Thank you so much for this list!!

  • Ashley says:

    I absolutely LOVE your blog and just want to let you know how much I appreciate all the detailed information you put into everything on here! 🙂

  • Alison says:

    Any recommendations on conditioner? I’ve tried a few different ones and can’t seem to find a winner.

    • Kimberlee says:

      I know this is a long time ago, but EcoTools has great brushes and they’re vegan and CF. They last forever and are very soft, I love them.

  • Paige says:

    Hi ! I’m looking for the best make up brushes….. what do you recommend that are cruelty free?

  • Beauty is one area that often proves a stumbling block, as it can be tricky and time-consuming to check that every ingredient in your go-to product is vegan. If you fancy pairing a red lip with your LBD, the chances are it will contain carmine, made from ground-up red beetles. How about a lashing of mascara to dramatise your look? Careful, it probably contains beeswax.

  • Melissa says:

    Im not sure if you know about Arbonne products, but they too, are cruelty free and ah-mazing. Based on the EU standards, their products are by far the best I’ve used from head to toe and trust that they are safe and environmentally friendly . That is why I became a consultant. Let me know if you would like to hear more

  • Anjelica says:

    Thank you so much for putting together this list and for your website! I honestly never really thought about what products I use and whether they are cruelty free and natural. I am now in the process of switching over to cruelty free beauty products and spreading awareness to friends and family. I can’t believe I never really paid attention before!

  • Gaby says:

    Hey ! Thanks a lot for this ! Do you know where shop a good products for eyebrow ? I search in your cruelty-free brands (with vegan mention) but i found any :c

    Thx !

  • Cara says:

    My only problem with the ABH Modern Renaissance palette is the fact that the reds aren’t vegan. As someone who loves to use red colors, finding a good vegan red is so hard :/ I’ve just ordered some stuff from Shiro cosmetics so fingers crossed 😀

    • Aly Laughlin says:

      I agree! I wish they would come out with a vegan version. Some of my other favorite single shadows are from Colourpop, Makeup Geek, Coloured Raine and Nabla Cosmetics. The reds in the Sugarpill Feline Fancy Palette are also vegan (and gorgeous) but I think it might be out of stock at the moment. Let me know how you like the Shiro ones! 🙂

  • Lin says:

    Hi. I’m so glad to see this site. I try my hardest to buy cruelty free. WE have a very tiny Sephora here and an ulta. Those are the only places I see these brands in my area. I don’t want to buy things sight unseen, especially make up. And I don’t like to pay shipping. I am looking for a shampoo for color treated hair as well as a conditioner. I tried AG and it left a residue on my hair. What do you recommend. Many of the brands for other things you have here (make up) are only carried on their websites. There is no way I can buy make up without trying it on, but shampoo would be okay. (though might be expensive to ship.) My skin doctor put me on Z.O. products to help bleach pigmented spots. No over the counter things have worked. I’m afraid to ask, is Z.O . cruelty free? Thank you so much.

  • Navi says:

    I just recently found your site and am transitioning to become a more cruelty-free consumer. I cannot speak highly enough about what an amazing job you have done here. The site SO informative, easy to navigate, full of fun finds and is for such a beautiful cause. I really love what you are doing, thank you so much and don’t ever give up!!! <3

  • Breanna says:

    I’m confused about the modern renaissance palette making it on this list. The ingredients include carmine which as far as I know comes from insects. Is there other cruelty-free ways carmine is obtained?

    • Emma says:

      I actually purchased the palette about a year ago after seeing on Sephora.com that it was cruelty-free…I usually read the ingredient list, but for some reason I assumed cruelty-free meant no dead animals would be in the makeup either. As far as I know they haven’t found a way to create synthetic carmine :/

  • Maria says:

    Thank you!, I am beginner and I needed a introduction and options for products Cruelty-Free

  • Lyanne says:

    best deodorant? I bought Tarte and like it but would love other options!

  • Mir Kramer says:

    Have you tried COOLA’s “daydream mineral primer”? It’s a little less expensive than Hourglass, and I think I might actually prefer it. The higher SPF is a plus too haha

  • Ariah Grey says:

    I recently began using Alba Botanica for my skincare regimen because they are very wallet friendly (inexpensive). I was wondering though, what is a good SPF for facial sunscreen lotions? I was going to buy Alba Botanica Very Emollient Facial Sunscreen SPF 30, but I wasn’t sure if SPF 30 is the best I can get when it comes to facial sunscreen. It’s the one thing I don’t have in my beauty regimen and I really need to get on top of that. Thanks!

    • Aly Laughlin says:

      Alba Botanica is great! I also love the sunscreen from Josie Maran (SPF 47) but it is a bit on the pricey side.

  • Hope says:

    I love your blog!I have been working on replacing all my makeup and skincare products with just cruelty-free ones. I hope these brands will be available soon in the Philippines, especially Pacifica because I can’t find a cruelty-free micellar water here.

  • Rain says:

    Unfortunately ABH eyeshadow palette is NOT cruelty free 🙁 it actually contains an animal, which is even worse than testing on them!!!

  • Chantel says:

    Do you know where i can find makeup brushes withoutt animal hair and that dont fall out?

  • Marie says:

    Does anyone know if Morphe cosmetics are cruelty-free? I know their brushes are vegan

  • Marie says:

    See I’m glad Kat Von D are cruelty-free it’s a shame about the creator, she’s very close minded and stuck up. She’s against dupes when not everyone can afford her ridiculously expensive products. She had a tantrum on youtube over makeup revolution bare in mind makeup revolution have been going a very long time and have always been cruelty-free and she got upset cos they did dupes of her neutral palette. She acted like she was the first ever person to come up with a neutral palette. This puts me off buying her products cos it shows me she’s money hungry.

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